Multichannel Social Media Content Strategist

Washington Metropolitan Area Transit Authority (WMATA); Washington (District of Columbia); On-site; USD 75,000 - 95,000; Full time

Job summary

Washington Metropolitan Area Transit Authority (WMATA) is seeking a Social Media Content Specialist to craft engaging content and execute digital strategies across multiple channels.

The role requires staying ahead of trends, storytelling, and collaborating with internal teams; on-call duties and the ability to respond to emergencies when needed. A strong background in digital marketing and content production is essential.

Qualifications

• Bachelor's degree in Communications, Public Relations, or related field.
• Minimum four years of experience in communication, marketing, or public affairs/public relations.
• Strong writing skills and ability to craft clear messages for diverse audiences.

Responsibilities

• Manage external-facing digital communications channels including social media, WMATA website, email and text notifications.
• Monitor social media and provide real-time insights for incident response and trend spotting.
• Develop and publish content for owned channels, promoting WMATA news, initiatives and partnerships.

Skills

Social media

Content creation

Video editing

Analytics

Team collaboration

Education

Bachelor's degree in Communications or related field

Tools

Hootsuite

Canva

Adobe Express

Adobe Premiere Pro

Final Cut Pro

iMovie

Job description

Washington Metropolitan Area Transit Authority (WMATA) is seeking a Social Media Content Specialist to craft engaging content and execute digital strategies across multiple channels.

The role requires staying ahead of trends, storytelling, and collaborating with internal teams; on-call duties and the ability to respond to emergencies when needed. A strong background in digital marketing and content production is essential.