Digital Media Strategist — Social Content & Campaigns

VIA Metro Transit; San Antonio (TX); Sur place; USD 62 000 - 108 000; Plein temps

Résumé du poste

VIA Metro Transit in San Antonio, TX is seeking a skilled Social Media Manager to develop, implement, and optimize VIA’s social media content strategy across platforms, increasing brand awareness, engagement, and ridership. You will oversee content creation, scheduling, and real-time storytelling that aligns with VIA’s branding.

Collaborating with Brand Manager and creative teams, you will monitor trends, set KPIs, and produce data-informed campaigns, while ensuring accessibility, copyright

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field
• 4 years of professional experience in social media management, digital marketing, or communications
• Experience with video editing and social content creation

Responsabilités

• Develops and executes VIA’s social media strategy to support goals and campaigns.
• Creates and maintains social media content calendars.
• Produces and edits social-first photo/video content for major platforms (Instagram, LinkedIn, YouTube).
• Prepares reports, dashboards, and presentations for leadership.

Connaissances

Social media strategy

Content creation

Video editing

Analytics & KPIs

Brand management

Formation

Bachelor’s degree in Marketing, Communications, Digital Media, or related field

Outils

Adobe Creative Cloud

Premiere Pro

After Effects

CapCut

Sprout Social

Description du poste

VIA Metro Transit in San Antonio, TX is seeking a skilled Social Media Manager to develop, implement, and optimize VIA’s social media content strategy across platforms, increasing brand awareness, engagement, and ridership. You will oversee content creation, scheduling, and real-time storytelling that aligns with VIA’s branding.

Collaborating with Brand Manager and creative teams, you will monitor trends, set KPIs, and produce data-informed campaigns, while ensuring accessibility, copyright