Social Media Content Specialist

WMATA; Washington (District of Columbia); Hybrid; USD 65,000 - 90,000; Full time

Job summary

WMATA is seeking a Social Media Content Specialist to craft engaging digital content and execute social media strategies across multiple channels. The role supports Metro’s digital strategy and requires quick-turn content production, collaboration with stakeholders, and on-call availability for emergencies.

The ideal candidate will have a solid grasp of storytelling, social metrics, and experience using design and video tools to tell Metro’s story to a broad external audience.

Qualifications

• Proven ability to create engaging digital content for multiple channels.
• Experience in developing social media strategies and calendars.

Responsibilities

• Create and publish high-quality content across social platforms.
• Monitor social channels in real time to inform responses and trends.
• Collaborate with internal teams to align content with Metro’s STP priorities.
• Lead on content calendar planning and publish schedules (30-60-90 days).
• Produce quick-turn infographics and video content using Canva/Adobe tools.

Skills

Content creation

Social media management

Storytelling

Collaboration

Realtime monitoring

Education

Bachelor's degree (preferred)

Tools

Canva

Adobe Express

Adobe Premiere Pro

Final Cut Pro

iMovie

Job description

Social Media Content Specialist Marketing Statement:

Are you a creative powerhouse with a pulse on the latest trends? Metro is seeking a highly motivated Social Media Content Specialist who excels in crafting engaging and innovative content. In this fast-paced role, you will leverage your expertise in digital marketing to develop and execute compelling social media strategies that resonate with our target audiences. The ideal candidate will possess a deep understanding of emerging trends and a knack for storytelling. If you thrive in a collaborative environment and are ready to work alongside a passionate team committed to pushing boundaries and achieving excellence in social media engagement, join our team!

Job Description:

The Social Media Content Specialist is a next-generation content creation professional, responsible for managing creating high-quality digital content for use to “tell Metro’s story” to a broad external audience across multiple communication channels. The incumbent supports the department's overall digital strategy, recommending tools and processes by identifying emerging digital and journalism trends. The incumbent leads the implementation of all initiatives managed by the Manager of Digital Content. The incumbent operates on a rotational on-call (24/7) schedule to respond to emergencies, as needed, and manages confidential and sensitive matters with discretion and confidentiality. The incumbent calls on creativity and the astute understanding of Metro's Strategic Transformation Plan to ensure messaging advances all STP priorities of Service Excellence, Talented Team, Regional Opportunity and Partnership, and Sustainability.

Principal Job Duties

• Supports the creation and accuracy of all external-facing digital communications channels, including but not limited to social media, the Washington Metropolitan Area Transit Authority (WMATA) website, email and text message notifications, mobile application information, and video.
• Monitors social media using a variety of tools to provide real-time intelligence to assist in managing Metro's response to incidents or latest emerging trends.
• Engages with regional partners on social media opportunities to highlight and elevate messaging that brings public awareness to Metro-related news, initiatives, milestones, service exceptions and events.
• Provides support and assistance to the Manager of Digital Content for assigned functions.
• Researches and coordinates responses on topics receiving extensive, high-profile attention, often confidential in nature. Maintains a content calendar that looks at short term and long-term planning (30-60-90+ days) of impending milestones for public communication, which involves tracking events, accomplishments, anniversaries, and strategic initiatives.
• Develops and publishes content for owned channels, including promotion of Metro News, initiatives and partnerships, as well as ensuring that content is fresh, relevant and up-to-date.
• Supports the digital content needs of internal stakeholders such as employee communications, marketing, community relations, government affairs, Metro Transit Police, etc.; documents media relations activities such as photo opportunities, press conferences, interviews, and roundtable discussions.
• Engages on social media to bring public awareness to Metro-related news, initiatives, milestones, service exceptions, and events. Actively monitors operations using a variety of internal tools, as well as social media, to provide real-time intelligence to assist in managing Metro’s response to incidents and to craft customer messaging.
• Understands social media insights around defined metrics like engagement, popularity, trending, and sentiment.
• Leads and participates on various internal and external committees and task forces, building and maintaining effective working relations to ensure interdepartmental cooperation, coordination, and productive, mutually beneficial interface with external public and private entities and individuals.
• Produces quick-turn infographics and content through use of software like Canva, Adobe Express, Adobe Premier Pro, Final Cut Pro, iMovie, etc., that fully showcases complete storytelling ides and executions.

Other Duties

• Maintains and promotes awareness and accountability with safety policies and procedures while performing job functions. Promotes a positive safety culture and encourages reporting of safety concerns consistent with our Agency Safety Plan, other regulatory requirements within the Safety Management System and just culture principles.
• Maintains and promotes awareness and accountability with safety policies and procedures while performing job functions. Promotes a positive safety culture and encourages reporting of safety concerns consistent with our Agency Safety Plan, other regulatory requirements within the Safety Management System and just culture principles.

The functions listed are not intended to limit specific duties and responsibilities of any particular position. Nor is it intended to limit in any way the right of managers and supervisors to assign, direct and control the work of employees under their supervision.