Social Media Specialist - Content & Growth for Campus

Belmont University; Nashville (TN); On-site; USD 42,000 - 65,000; Full time

Job summary

Belmont University in Nashville is seeking a creative Social Media Specialist to develop and produce content for the University’s organic and paid social media. Reporting to the Social Media Manager in Marketing & Communications, the specialist creates content across Belmont’s flagship accounts and supports day-to-day community engagement and partnerships with Admissions.

The role involves creating original content (short-form video, graphics and copy) with a focus on TikTok and YouTube,

Qualifications

• Strong writing skills and ability to adapt brand voice across platforms.
• Proficiency with Microsoft Office Suite.
• Experience shooting and editing short-form video for TikTok, YouTube and Instagram Reels.
• Familiarity with social media accessibility, copyright and privacy standards.
• Experience in higher education or enrollment marketing.
• Working knowledge of social scheduling and analytics tools.
• Ability to manage multiple priorities in a changing environment.
• Ability to establish and maintain good working relationships with others.
• Experience working in a fast-paced environment and the ability to respond to high-pressure situations.

Responsibilities

• Creating original content, including short-form video, graphics and copy, in Belmont’s brand voice, with a priority on TikTok and YouTube
• Producing content for the Admissions Instagram account aligned to enrollment goals from inquiry through yield, including coverage of visit days and campus events
• Monitoring accounts, engaging with followers and escalating reputational issues using an established response matrix
• Sourcing user-generated content and student stories, and mentoring social media student workers
• Maintaining content calendars and supporting scheduling, paid placements, analytics and reporting

Skills

Strong writing

Brand voice adaptation

Multitasking

Communication

Collaboration

Adaptability

Relationship building

Time management

High pressure responsiveness

Education

Bachelor's degree in Social Media Management, Public Relations, Film, Communications, Journalism, or related field

Tools

Microsoft Office Suite

Social scheduling tools

Analytics tools

Job description

Belmont University in Nashville is seeking a creative Social Media Specialist to develop and produce content for the University’s organic and paid social media. Reporting to the Social Media Manager in Marketing & Communications, the specialist creates content across Belmont’s flagship accounts and supports day-to-day community engagement and partnerships with Admissions.

The role involves creating original content (short-form video, graphics and copy) with a focus on TikTok and YouTube,