Social Media Specialist

Cape Fear Community College; Wilmington (NC); On-site; USD 40,000 - 54,000; Full time

Job summary

Cape Fear Community College in Wilmington, North Carolina, seeks a Social Media Coordinator to manage day-to-day content creation, scheduling, photography, video production, and performance tracking across the College’s social platforms.

Under the Social Media Manager, you will capture campus life, draft platform-specific copy, maintain the content calendar, and support campaigns for enrollment and events, ensuring brand consistency.

Qualifications

• Experience creating content for multiple social platforms.
• Ability to draft platform-appropriate copy.
• Familiarity with brand guidelines and tone of voice.

Responsibilities

• Create, schedule, and publish social media content across College platforms under the Social Media Manager.
• Develop and edit short-form video, photography, graphics, and other content.
• Capture campus footage from classrooms, events, and programs.
• Draft social media copy and tailor messaging for different audiences.
• Maintain and update the social media content calendar.
• Support campaigns related to enrollment, programs, events and student success.
• Monitor channels and respond to comments or escalate as appropriate.
• Coordinate with faculty, staff, students and Marketing team for content.
• Edit photos.

Skills

Content creation

Social media scheduling

Photography

Video production

Copywriting

Tools

Video editing software

Photo editing software

Content calendar tools

Job description

DEFINITION:

The Social Media Coordinator supports Cape Fear Community College’s social media presence through day-to-day content creation, scheduling, campus engagement, photography, video production, and performance tracking. Working under the direction of the Social Media Manager, this position helps maintain an active, timely, engaging, and brand-consistent presence across the College’s social media platforms.

SUPERVISION RECEIVED AND EXERCISED:

• Receives direct supervision from the Social Media and Communications Manager.
• Exercises no supervision.

ESSENTIAL AND OTHER IMPORTANT FUNCTIONS STATEMENTS:

Essential and other important responsibilities and duties may include, but are not limited to, the following:

Essential Functions:

• Create, schedule, and publish social media content across College platforms under the direction of the Social Media Manager.
• Develop, capture, and edit engaging short-form video, photography, graphics, Stories, Reels, and other platform-specific content while maintaining College brand standards.
• Identify and capture content from classrooms, labs, events, student activities, workforce training, and other College programs and locations.
• Draft social media copy and adapt messaging appropriately for different platforms and audiences.
• Maintain and update the social media content calendar.
• Support social media campaigns related to enrollment, academic programs, Continuing Education, workforce development, events, student success, and other College initiatives.
• Monitor College social media channels, including comments, messages, mentions, and tags, and respond or elevate as appropriate.
• Assist with real-time social media coverage of college events, announcements, and other high-volume periods as needed.
• Coordinate with faculty, staff, students, and members of the Marketing and Community Relations team to gather information, photos, video, and other content.
• Edit photos