Social Media Content Specialist

Perot Museum of Nature and Science; Dallas (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

The Perot Museum of Nature and Science is seeking a Social Media Content Specialist to bring the Museum's exhibitions, programs, and experiences to life across digital platforms. This role will be the primary content creator for social channels, producing photography, video, graphics, and written content to boost engagement and community connections.

Responsibilities include managing content calendars, real-time event coverage, and cross-department collaboration to amplify campaigns and

Responsibilities

• Create and publish engaging social media content across Instagram, Facebook, TikTok, YouTube, LinkedIn, and other platforms.
• Produce photography, videography, graphics, and written content optimized for each platform.
• Capture content during exhibitions, programs, events, and behind-the-scenes experiences.
• Edit photos and videos for social media distribution using standard tools.

Job description

• Social media content creation

The Social Media Content Specialist is responsible for creating, capturing, and publishing engaging social media content that brings the Museum's mission, exhibitions, programs, and experiences to life across digital platforms.

This position serves as the Museum's primary content creator for social channels, producing compelling photography, video, graphics, and written content that builds audience engagement and strengthens community connections. The Social Media Content Specialist translates Museum experiences into platform-specific content that informs, entertains, and inspires.

Primary Areas of Ownership

• Social media content creation
• Photography and videography
• Reels and short-form video
• Community management
• Social publishing
• Event coverage
• Social analytics
• Influencer/content creator coordination

Key Responsibilities

Content Creation & Production

• Create and publish engaging social media content across Instagram, Facebook, TikTok, YouTube, LinkedIn, and other emerging platforms.
• Produce photography, videography, graphics, and written content optimized for each platform.
• Capture content during exhibitions, programs, events, educational activities, and behind-the-scenes experiences.
• Edit photos and videos for social media distribution using industry-standard tools and best practices.

Social Media Management

• Execute and maintain the Museum's social media content calendar.
• Schedule and publish content across social platforms.
• Monitor social channels and ensure timely posting and content updates.
• Stay informed on platform updates, emerging trends, and best practices.

Community Engagement

• Monitor comments, messages, mentions, and user-generated content.
• Engage with followers in a timely, professional, and brand-aligned manner.
• Foster positive online community engagement and audience interaction.

Event Coverage

• Provide live and real-time social media coverage of exhibitions, programs, special events, and community initiatives.
• Coordinate content capture opportunities with Museum staff and stakeholders.

Analytics & Reporting

• Track social media performance metrics, audience growth, and engagement trends.
• Provide regular reporting and recommendations to improve content performance.

Cross-Department Collaboration

• Partner with learning staff, curators, scientists, membership staff, and event teams to identify and capture compelling content opportunities.
• Support broader communications initiatives through social amplification of campaigns, exhibitions, programs, and organizational announcements.

Supervisory Responsibilites: No.