Social Media Specialist

Wiraa; United States; Remote; USD 76,000 - 105,000; Full time

Job summary

A leading healthcare organization, Wiraa, is seeking a Social Media Specialist to join their Marketing and Communications team. The role involves developing and implementing social media strategies to enhance brand awareness and engage with target audiences. Ideal candidates will have a strong background in social media management, particularly within the healthcare sector, and possess excellent communication and analytical skills.

Benefits

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Pension plan

Paid paternity leave

Qualifications

• 3-5 years of social media management experience, preferably in healthcare.
• Deep understanding of social media platforms and audience targeting.
• Proven experience planning and optimizing paid social media campaigns.

Responsibilities

• Develop and execute social media strategies aligned with marketing goals.
• Create and curate engaging content across multiple platforms.
• Monitor social media channels for brand mentions and trends.

Skills

Communication

Organizational skills

Analytical skills

Creativity

Problem-solving

Education

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field

Tools

Hootsuite

Sprout Social

Canva

Job description

3 days ago Be among the first 25 applicants

About The Company

WeCare Medical Specialty Group is a leading healthcare organization committed to providing exceptional and compassionate care to patients. Our mission extends beyond healthcare delivery to meaningful engagement with our community, patients, and healthcare professionals through strategic digital communication. We foster an innovative environment that encourages talented individuals to contribute toward improving health outcomes and enhancing patient experiences.

About The Company

WeCare Medical Specialty Group is a leading healthcare organization committed to providing exceptional and compassionate care to patients. Our mission extends beyond healthcare delivery to meaningful engagement with our community, patients, and healthcare professionals through strategic digital communication. We foster an innovative environment that encourages talented individuals to contribute toward improving health outcomes and enhancing patient experiences.

About The Role

We are seeking a creative and results-driven Social Media Specialist to join our Marketing and Communications team remotely. In this role, you will develop, implement, and manage comprehensive social media strategies to increase brand awareness, engage target audiences, build community, and support our overall marketing objectives. This position requires a self-starter with excellent communication, organizational, and analytical skills and a deep understanding of social media platforms, trends, and best practices.

Responsibilities

• Develop and execute social media strategies aligned with WeCare’s marketing goals, target audience, and brand identity
• Create and curate engaging content across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube
• Manage daily operations of all social media channels, ensuring consistent branding and messaging
• Engage with followers by responding to comments and inquiries professionally and promptly
• Monitor social media channels for brand mentions, conversations, and trends; analyze sentiment and identify engagement opportunities
• Plan, execute, and optimize paid social media advertising campaigns to drive brand visibility and marketing objectives
• Track and report on social media performance metrics to evaluate effectiveness and improve future campaigns
• Stay current with evolving social media trends, platform updates, algorithms, and emerging best practices
• Collaborate with marketing, communications, clinical, and administrative teams to ensure alignment of messaging
• Support crisis communication strategies by ensuring timely and accurate social media responses
• Ensure compliance with healthcare regulations such as HIPAA and ethical guidelines in all social media activities
• Maintain and manage a social media content calendar for timely and organized posting
• Utilize social media management and analytics tools such as Hootsuite and Sprout Social
• Apply basic graphic design skills using tools like Canva to enhance content quality
  
  

Qualifications

• Must be a U.S. citizen or have valid work authorization for employment in the United States
• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field
• 3-5 years of social media management experience, preferably in healthcare or related sectors
• Deep understanding of social media platforms, algorithms, and audience targeting
• Strong writing, editing, and visual storytelling skills
• Proven experience planning and optimizing paid social media campaigns
• Ability to analyze social media data and generate actionable reports
• Excellent written and verbal communication skills and professional online presence
• Strong organizational and project management skills for remote work environments
• Creative thinker with the ability to develop engaging content and campaigns
• Problem-solving skills to manage social media challenges effectively
• Reliable internet connection and dedicated home office setup
• Preferred: Knowledge of healthcare terminology and HIPAA regulations
• Experience with social media management tools (Hootsuite, Sprout Social, Buffer)
• Basic graphic design proficiency (e.g., Canva)
  
  

Equal Opportunity Employer

WeCare Medical Specialty Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status in accordance with applicable laws.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Internet

Referrals increase your chances of interviewing at Wiraa by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Pension plan

Paid paternity leave

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