Senior Communications Specialist, Social Media Strategist

VSP Vision Care; United States; Remote; USD 63,000 - 109,000; Full time

Job summary

A leading company in the vision care industry seeks a Communication Strategist to lead integrated communication programs. The role involves managing projects, collaborating across divisions, and enhancing communication strategies to support corporate objectives. The ideal candidate will have a Bachelor's degree in Marketing or Communications and strong project management skills. This position offers a competitive salary and the possibility of remote work.

Qualifications

• At least four years of related experience in various mediums.
• Proficiency in project management.

Responsibilities

• Lead the development of integrated communications programs.
• Manage multiple concurrent projects across divisions.
• Evaluate communication effectiveness and strategies.

Skills

Project Management

Written Communication

Verbal Communication

Collaboration

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Tools

Word Processing Applications

Desktop Publishing Applications

Job description

Job Description

With minimal supervision, lead the development and implementation of strategic and highly complex integrated communications programs across multiple external audiences.

Develop and execute effective and integrated communication plans, including strategies and tactics across all channels, leveraging all communication opportunities.

Responsible for communication management for projects involving high-priority, major company strategic initiatives, and/or significant changes to existing marketing and communication strategies.

Manage multiple concurrent projects, requiring outside resources and crossing divisions to produce the most effective communications.

Oversee and recommend enhancements for the assigned audience, program(s), or channel(s).

Serve as a communication strategist, consulting with corporate and division partners to develop strategies, key messages, and communication vehicles to support corporate, division, and project objectives.

Lead and participate in project meetings, articulating ideas and concerns with stakeholders while balancing objectives.

Evaluate the effectiveness of communication channels and messaging strategies.

Act as account manager between creative teams and business partners, managing creative strategy work and content development.

Leverage communication touchpoints for assigned audiences and projects, ensuring adherence to market positioning and key messages.

Manage communication projects, tracking progress, budgets, and measuring tactics.

Analyze processes to improve efficiency, quality, and cost-control, providing recommendations for enhancements.

Advise on effective communication approaches, writing and editing various communication pieces.

Manage communication workflows and processes, supporting strategic needs through tactical assignments.

Job Specifications

Typically requires:

• Bachelor's Degree in Marketing, Communications, or related field
• At least four years of related experience in various mediums and targeted content customization
• Project management experience
• Excellent written and verbal communication skills
• Ability to collaborate across all organizational levels
• Proficiency in word processing and desktop publishing applications

Preferred Skills

Proven experience in developing social media strategies that increase brand awareness and measurable outcomes, understanding of paid social ads, organic content trends, data analysis, and influencer landscapes. Creative storytelling skills and comfort with multimedia content creation are preferred. Some travel may be required.

#LI-REMOTE

Salary Range: $63,000 - $108,675. Compensation may include bonuses and commissions, based on experience and other factors. For more info, click here.

VSP Vision is an equal opportunity employer, committed to diversity and inclusion. We maintain a drug-free workplace and perform pre-employment testing.

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