Social Media Specialist

Sledge; United States; Remote; USD 55,000 - 85,000; Full time

Benefits offered by this job

Fully remote

Flexible hours

Direct access to founding team

Ownership of voice across platforms

Fast publication with no approval bott

Job summary

Sledge is seeking a Social Media Specialist to shape and own the company’s social presence. You’ll set the strategy, design campaigns to grow followers, and work closely with the Marketing Coordinator to fit social into the bigger marketing picture.

You’ll operate deeply in the social landscape, shaping voice and tactics with hands-on influence. You’ll manage content direction, critique, and fast iteration in a startup environment, while building authentic relationships with contractors and

Qualifications

• Track record of cultivating a following from scratch for a brand or yourself.
• Proven growth of following over time through campaigns, not just organic posting.
• Hands-on content creation experience or ability to guide content creators.

Responsibilities

• Set and execute social strategy across all platforms, with clear rationale.
• Plan and run growth campaigns to expand following and engagement.
• Collaborate with Marketing Coordinator to align social with broader marketing plans.
• Track performance and adjust tactics; report on growth and resonance.
• Lead posting calendars and coordinate with designers, copywriters, and editors.

Skills

Audience growth

Content strategy

Campaign planning

Team leadership

Social platforms expertise

Feedback & critique

Startup speed

Content creation (hands-on)

Scheduling tools

Tools

Later

Buffer

Sprout Social

Job description

About Sledge

From bid to build to paid. From the office to the field to the entire company. Sledge is Construction AI.Sledge is the agentic, AI-native operating system for construction, handling the busywork of running a construction business so builders can spend more time building and less time on paperwork. Built for subcontractors and small to mid-size general contractors, Sledge is already live with a growing group of beta users. Sledge is early and founder-led, growing its social presence from scratch, so the person in this role sets the tone for how the world sees Sledge day to day.

About the role

Sledge is hiring a Social Media Specialist to be the strategist behind Sledge's social presence: what gets posted, on which platform, and why. This role works closely with the Marketing Coordinator to fit social strategy into the bigger marketing picture, and focuses specifically on the ins and outs of social media itself.Sledge wants someone who has actually grown something before, not just managed an existing account. You've cultivated a following, grown it, and expanded it through real campaign strategy. You've created content yourself in the past, so you know what it actually takes, even though this role is about strategy and direction, not production. You live deep in the weeds of social media: the algorithms, the trends, the timing, and the tactics that actually move a following.

What you'll do

Strategy and growth

• Set Sledge's social media strategy across every platform: what to post, where, and why
• Build and run campaigns specifically designed to grow Sledge's following and engagement
• Work closely with the Marketing Coordinator to fit social strategy into the bigger marketing picture
• Track what's working on each platform and adjust the strategy accordingly
• Report on growth, engagement, and what's actually resonating

Planning and direction

• Set the content calendar and posting schedule across every platform
• Direct the Graphic Designer, Copywriter, and Video Editor on what content to create and why
• Review and critique content before it goes out, and push it to be sharper
• Set up and maintain the social media infrastructure: the tools, processes, and systems that make posting and tracking easier
• Manage the people who help create social content, whether that's the Graphic Designer, Copywriter, Video Editor, or others down the line
• Jump on trends and formats fast, before they're stale

Community

• Reply to comments, DMs, and mentions like a real person, not a brand account
• Build genuine relationships with contractors and followers in Sledge's community

What success looks like

In your first 90 days, Sledge will have a real social strategy in place and at least one growth campaign running. Within a year, Sledge's following will have grown in a way you can point to and explain, not just accumulated.

What we're looking for

Must-haves

• Required: a track record of cultivating a following from scratch, for yourself or a brand
• Required: a track record of growing that following meaningfully over time
• Required: experience expanding a following through real campaign strategy, not just organic posting
• Required: past hands-on content creation experience, so you know what it actually takes, even though this role doesn't require you to create it yourself
• Comfortable giving direct, specific feedback on content and pushing it to be better
• Experience setting up social media tools, processes, or systems from scratch
• Comfortable managing or directing the people who create content, not just reviewing it after the fact
• Deep, current knowledge of how social platforms actually work: algorithms, trends, timing, and tactics
• A portfolio or examples of the following you built and the numbers behind it
• Comfortable working closely with a Marketing Coordinator or manager, not operating solo
• Comfortable moving at startup speed, taking a brief and running with it

Nice-to-haves

• Bonus: able to create social content yourself, not just direct others who do
• Comfortable being on camera for behind-the-scenes or personality-driven content
• Experience with paid social advertising or influencer partnerships
• Interest or experience in construction, trades, or B2B software
• Experience with social scheduling tools such as Later, Buffer, or Sprout Social

Perks and benefits

• Fully remote, work from anywhere in the world
• Flexible hours, work when you're most productive
• Direct access to the marketing and founding team, no layers of management
• Real ownership over Sledge's voice across every platform
• Your work reaches people the same day you post it, no approval chain

Equal opportunity

Sledge is an equal opportunity employer. Sledge welcomes applicants of every background and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other protected status.