Associate Athletics Director, Marketing and Engagement

Loyola Marymount University; United States; On-site; USD 90,000 - 95,000; Full time

Job summary

Loyola Marymount University seeks an Associate Athletic Director for Marketing and Fan Engagement to lead LMU Athletics marketing and revenue initiatives. You will manage campaigns, content creation, and fan experiences, coordinating with MarComm and campus partners.

Role requires 3–5 years in athletics marketing, strong writing/editing, and proficiency with Adobe Creative Suite, email tools, social media, and analytics. Evening/weekend work and budget oversight are expected.

Qualifications

• Bachelor’s degree required; Master’s degree preferred (Marketing, Communications, or Public Relations).
• 3–5 years of experience in athletics marketing, promotions, or administration with evidence of leadership in positions of increasing responsibility.
• Proficiency with Microsoft Office and creative production software (including Adobe Creative Suite), email marketing tools, social media management tools, and analytics software.
• Ability to perform successfully in a fast-paced, service-oriented environment within a complex organization.

Responsibilities

• Manage, coordinate, and implement internal and external marketing for LMU Athletics, prioritizing resources and aligning with the Senior Staff.
• Develop comprehensive marketing plans to maximize revenue, increase attendance, promote programs, and elevate in-game experiences.
• Synchronize gameday production areas including promotions, giveaways, crowd engagement, and video to ensure execution of plans and home-field advantage.
• Create and coordinate the annual marketing calendar and deadlines to reach revenue and attendance targets.
• Partner with LMU Athletics external team to implement digital media plans that maximize social platforms and engagement.
• Ensure LMU Athletics marketing deliverables align with university standards in tone, style, and brand.
• Produce and edit traditional and digital marketing products (graphics, videos) to engage audiences and support campaigns.
• Oversee email marketing campaigns using best practices, including templates and A/B testing.

Skills

Marketing leadership

Writing & editing

Analytical skills

Collaboration

Evening/weekend availability

Education

Bachelor's degree

Master's degree preferred

Tools

Adobe Creative Suite

Microsoft Office

Email marketing tools

Social media management tools

Analytics software

Job description

Loyola Marymount University, a member of the West Coast Conference, seeks a qualified candidate for Associate Athletic Director for Marketing and Fan Engagement.

The Associate AD develops, implements, and supports comprehensive strategies and tactics that drive revenue (including ticket sales and corporate sponsorship activation), increase visibility and attendance, support recruitment, and enhance in-game fan experiences. The Associate AD for Marketing and Fan Engagement serves as a LMU Athletics Senior Staff member. This role directs and implements comprehensive strategies to drive revenue (including ticket sales and corporate sponsorship activation), increases brand awareness, boosts attendance, supports recruiting, and enhances the in-game fan experience. The Associate AD serves parallel purposes, performing tactical production work and content generation while overseeing the budget, personnel, and resources required to produce integrated marketing products that achieve identified outcomes and align with the university’s mission. The Associate AD is embedded within LMU Athletics, partnering closely with members of Senior team and coaching staffs. The incumbent reports to the Senior Associate Athletic Director for Marketing and Communications and is fully integrated with LMU MarComm to ensure a seamless workflow and synchronized.

Position Specific Responsibilities/Accountabilities

• Manage, coordinate, and implement internal and external marketing for LMU Athletics, prioritizing resources and aligning with the Senior Staff.
• Develop comprehensive marketing plans to maximize revenue, increase attendance, promote programs, and elevate in-game experiences.
• Synchronize gameday production areas including promotions, giveaways, crowd engagement, and video to ensure execution of established plans and create a home field/court advantage for student-athletes.
• Create and coordinate the annual marketing calendar and deadlines to reach revenue and attendance targets.
• Partner with LMU Athletics external team to implement digital media plans that maximize social platforms and increase engagement.
• Ensure LMU Athletics marketing deliverables are high-quality and aligned with university standards regarding tone, style, visual identity, and brand.
• Produce and edit traditional and digital marketing products (graphics, videos, etc.) to engage target audiences and support fundraising or recruitment campaigns.
• Manage LMU Athletics email marketing campaigns using best practices, including template creation and A/B testing for continuous improvement.
• Coordinate with MarComm colleagues to incorporate Athletics’ objectives into broader university communications, presentations, and social media efforts.
• Collaborate with campus and community stakeholders to promote athletics events and initiatives.
• Oversee the marketing and promotions budget, exercising independent judgment on purchases and ensuring projects are completed on time.
• Ensure successful outcomes by adopting best-practice project management and risk mitigation plans.
• Develop and maintain a robust and impactful marketing internship program.
• Serve as the primary liaison with the LMU Spirit Squad and mascot, including budget oversight.
• Act as a liaison between LMU Athletics and MarComm to ensure seamless resource allocation; work closely with public relations professionals as assigned.
• Evaluate tactics and assess impact to continuously improve the effectiveness of marketing and outreach efforts.
• Explore non-traditional marketing opportunities and oversee grassroots programs.
• Perform other duties as assigned.

NCAA, Conference, and University Rules Compliance

• Conduct all duties in accordance with the rules and policies established by the university, MarComm, Athletics, all sports conference affiliations, and the NCAA.
• Complete all rules compliance information as required.
• Participate in an annual evaluation of adherence to rules compliance.
• Conduct annual evaluations of rules compliance for all assigned personnel.

Requisite Qualifications

• Bachelor’s degree required; Master’s degree preferred (Marketing, Communications, or Public Relations).
• 3–5 years of experience in athletics marketing, promotions, or administration, with evidence of successful leadership in positions of increasing responsibility.
• Demonstrated experience managing multiple marketing channels, highly developed skills in writing and editing.
• Proficiency with Microsoft Office and creative production software (including Adobe Creative Suite), email marketing tools, social media management tools, and analytics software.
• Ability to perform successfully in a fast-paced, service-oriented environment within a complex organization.
• Evidence of a creative leadership style with a track record for leading both strategic and tactical marketing outcomes.
• Self-starter able to work independently and entrepreneurially to implement new initiatives.
• Ability to produce high-quality deliverables with meticulous attention to detail and analytical skills.
• Ability to provide quick turnarounds for multiple requests while maintaining a reputation for high-quality work.
• Highly collaborative style with a background in relationship-building, consensus-building, and managing through influence.
• Willingness to work evenings and weekends to support programming, events, and major project deadlines.

Salary

Salary Range $90,000.00 - $95,000.00 Salary commensurate with education and experience.

Expectations

Loyola Marymount University Expectations Exhibit behavior that supports the mission, vision, and values of the university. Communicate and employ interpersonal actions that model high standards of professional, responsible, accountable and ethical conduct. Demonstrate a commitment to outstanding customer service. The incumbent must have the ability to supervise creative, communications and technical personnel and manage complex projects with dependencies, deadlines, budgets and outside resources. The incumbent must possess the ability to implement marketing and communication principles and strategies in the execution of video projects. The incumbent must have the ability to initiate ideas, develop concepts and review the effectiveness of processes to ensure professional standards and high quality. The incumbent has the ability to assess the needs of internal clients and suggest appropriate measures to meet those needs. The incumbent is able to work effectively and independently with internal and external constituencies. The incumbent has the ability to operate in an environment in which skilled relationship management and consensus-building is required to deliver successful outcomes.

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

#HERC# #HEJ# Staff Regular Salary range $78,600.00 - $102,200.00 Salary commensurate with education and experience.

Please note that this position may not be eligible for visa sponsorship now or in the future.

Loyola Marymount University, a Carnegie classified R2 institution in the mainstream of American Catholic higher education, seeks outstanding applicants who value its mission and share its commitment to inclusive excellence, the education of the whole person, and the building of a just society.

LMU is an equal opportunity employer committed to providing an environment free from discrimination and harassment as defined by federal, state and local law.

We invite all persons in the full diversity of their being, life experience, and beliefs to apply.

LMU is committed to providing equal access to employment opportunities and ensuring a comprehensive recruitment and selection process for all applicants.

Founded in 1911, Loyola Marymount University is a Carnegie classified R2 institution rooted in the Jesuit and Marymount traditions. We are committed to fostering a diverse academic community rich in opportunity for intellectual engagement and real-world experience. We enroll an academically ambitious, multicultural, and socioeconomically diverse student body. We recruit, retain and support a diverse faculty committed to excellence in teaching, research, scholarship and creativity. Our three campuses are rooted in the heart of Los Angeles, a global capital for arts and entertainment, innovation and technology, business and entrepreneurship. LMU is a unique and rewarding place to work. As you consider your employment opportunities with our institution, we encourage you to take the time to learn about the university community and how it distinguishes us from other places of employment. We are proud of the programs, benefits and services we provide our community. We strive to ensure an inclusive environment in all aspects of campus life that fosters a strong sense of trust and mutual respect.

EEO Statement Loyola Marymount University is an equal employment opportunity employer and prohibits unlawful discrimination on the basis of race, religious creed (including religious dress and grooming practices), color, national origin (including language and language use restrictions), ancestry, disability (mental and physical) including HIV and AIDS, legally protected medical condition (cancer-related or genetic characteristics), denial of Family and Medical Care Leave, marital status, sex (including pregnancy, childbirth, breastfeeding or related medical condition), gender, gender identity, gender expression, age 40 or over, military or veteran status, sexual orientation, genetic information or any other bases protected by federal (including but not limited to Title VI and Title VII of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990), state or local law. The University does not discriminate on these bases, or any other basis protected by law, in the administration of any of its education or admissions policies, scholarship or loan programs, athletics, and other school-administered policies and programs, or in its employment policies and practices. All University policies, practices, and procedures are administered in a manner consistent with LMU's Jesuit identity and character.