Social Media Specialist

Colonial Group; Green Bay (WI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

ESOP

Health Insurance

401(k) Plan with Company Match

Paid Vacation, Sick Days, & Holidays

Wellness Resources

Onsite Cafe

Employee Product Discounts

Educational Reimbursement Program

Full Benefits Package

Job summary

KI is seeking a Social Media Marketing Specialist to lead day-to-day social strategy for KI, Pallas Textiles, and KI Wall from its Green Bay corporate office. You’ll own channel strategies, content calendars, campaigns, and performance analysis to grow brand presence.

The role requires 5+ years in social media or digital marketing, strong writing and design sensibilities, and hands-on experience with paid campaigns across major platforms.

Qualifications

• 5+ years of professional social media, digital marketing, or marketing communications experience.
• Portfolio showing strong social content, campaigns, and measurable results.
• Strong understanding of organic and paid social with hands-on campaign management experience.
• Experience creating content for LinkedIn, Instagram, Facebook, Pinterest, and YouTube.
• Ability to translate performance data into actionable recommendations.
• Experience with social publishing, listening, analytics, and advertising platforms.
• Excellent writing and a strong visual eye for polished content.
• Video and short-form content experience with platform-specific requirements.
• Confidence presenting ideas and performance insights to teams.
• Strong project-management skills for multiple brands and deadlines.
• Curiosity about new platforms and AI-enabled tools.

Responsibilities

• Develop and execute social media strategies for KI brands (KI, Pallas Textiles, KI Wall).
• Create content calendars and campaigns across channels.
• Own performance analysis and optimization of paid and organic campaigns.
• Lead storytelling that aligns with brand voice and platform trends.
• Collaborate with teams and mentor junior resources on social practices.

Skills

Social media strategy

Paid campaigns

Content creation

Analytics

Platform expertise

Writing skills

Video content

Project management

Emerging platforms

Education

Bachelor's degree

Tools

LinkedIn

Facebook

Instagram

Pinterest

YouTube

Job description

Job Overview:

Turn scrolls into stories. And stories into results . . .

At KI, social media is more than a publishing channel. It’s where we build our brands, connect with the architecture and design community, showcase the spaces and products shaping how people work, learn, and heal—and increasingly, where we turn attention into measurable business impact.

We’re looking for an experienced Social Media Marketing Specialist to work from our Corporate Office in Green Bay, who knows how to make that happen. We’re looking for someone who has built and grown brands through social media and can show us what worked. You understand the creative side of social—the hook, the story, the visual, the trend—but you're equally comfortable digging into performance data, testing new approaches, optimizing paid campaigns, and explaining why something performed.

You’ll lead the day-to-day social media strategy and execution for KI, Pallas Textiles, and KI Wall, three distinct brands serving the commercial architecture and interior design industry. From developing channel strategies and content calendars to creating campaigns, managing communities, analyzing performance, and identifying emerging opportunities, you'll have significant ownership over how our brands show up on social.

If you’re equal parts strategist, creator, analyst, and social-media obsessive, we’d love to see what you can bring to the team.

You will own the Social Strategy, create content people actually want to engage with, grow our brands – and prove it, and bring Paid + Organic together. You will be our eyes and ears on social and help raise the bar by providing guidance to teammates and junior resources, help establish smarter, more scalable ways of planning, creating, publishing, measuring, and optimizing social content.

What You Need to Succeed:

• 5+ years of professional social media, digital marketing, or marketing communications experience, ideally within a brand, agency, or similarly sophisticated marketing environment.
• Demonstrated success developing and executing social media strategies for established brands.
• A portfolio or body of work that demonstrates strong social content, campaigns, channel growth, engagement, or other measurable results.
• Strong understanding of both organic and paid social media, with hands‑on paid campaign management experience highly preferred.
• Experience developing and optimizing content for platforms such as LinkedIn, Instagram, Facebook, Pinterest, and YouTube.
• Strong knowledge of social analytics and the ability to translate performance data into actionable recommendations.
• Experience with social media publishing, listening, analytics, and advertising platforms.
• Excellent writing skills and a strong visual eye; you know what makes content feel polished, contemporary, and right for the platform.
• Experience with video and short-form content and an understanding of how creative requirements differ by platform.
• Confidence presenting ideas, performance insights, and recommendations to colleagues and stakeholders.
• Strong project-management skills and the ability to keep multiple brands, campaigns, stakeholders, and deadlines moving at once.
• Curiosity about emerging platforms, creator content, AI-enabled tools, and the continually evolving ways people discover and engage with brands.
• A bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field is preferred.

What KI Offers You:

• Participation in our Employee Stock Ownership Plan (ESOP): As an employee, you will have stock ownership in the company.
• Competitive Health, Dental, & Vision Insurance: Comprehensive coverage for your well-being.
• A 401(k) Plan with Company Match: A retirement savings plan with employer contributions.
• Paid Vacation, Sick Days, & Holidays: Time off to recharge and spend time with loved ones.
• Wellness Resources: Access to an on‑site fitness center, fitness reimbursement program, and on‑site nurse.
• Onsite Cafe: Enjoy a full breakfast and lunch menu right at work.
• Employee Product Discounts: Special pricing on company products.
• Educational Reimbursement Program: Support for degree programs and certifications.
• Full Benefits Package: Includes life insurance, short-term disability, long-term disability, and an Employee Assistance Program (EAP) and more.