Email Marketing Specialist (100% Remote)

US Foods; Arizona (TX); Remote; USD 55,000 - 90,000; Full time

Job summary

A leading company in the food industry is seeking an Email Marketing Specialist to develop and execute email marketing campaigns for their B2B audience. This fully remote position requires expertise in Salesforce Marketing Cloud and a strong analytical mindset. The role involves collaboration with marketing teams, content creation, and compliance with email regulations. The ideal candidate will have a Bachelor's degree in Marketing and at least three years of relevant experience. Competitive compensation and benefits are offered.

Benefits

Health Insurance

Retirement Plans

Paid Time Off

Disability Insurance

Employee Stock Purchase Plan

Life Insurance

Qualifications

• At least 3 years of experience in email marketing, preferably in B2B.
• Experience with Salesforce Marketing Cloud and other marketing automation tools.

Responsibilities

• Develop and implement email marketing strategies for B2B customers.
• Utilize Salesforce Marketing Cloud for email templates and automation.
• Monitor and analyze email campaign performance for optimization.

Skills

Communication

Analytical mindset

B2B marketing

Education

Bachelor's degree in Marketing

Tools

Salesforce Marketing Cloud

HTML

CSS

Job description

Email Marketing Specialist (100% Remote)

Join Our Community of Food People!
As an Email Marketing Specialist, you will be responsible for developing and executing effective email marketing campaigns tailored to our B2B audience.

This position is virtual/remote, meaning work can be completed from anywhere in the United States except Hawaii or U.S. Territories.

Responsibilities

1. Campaign Strategy: Collaborate with the marketing team to develop and implement comprehensive email marketing strategies that align with business objectives and target B2B customers.
2. Salesforce Marketing Cloud: Utilize your knowledge of Salesforce Marketing Cloud to create, customize, and optimize email templates, automation journeys, and customer segmentation.
3. Content Creation: Work closely with content creators to develop engaging email content, including newsletters, product announcements, event invitations, and more.
4. A/B Testing: Conduct A/B tests on subject lines, email copy, design, and calls-to-action to optimize open rates, click-through rates, and conversion rates.
5. Segmentation: Create and manage segmented email lists to deliver targeted messages to specific B2B customer segments, ensuring relevant and personalized content.
6. Automation: Develop and maintain automated email workflows, drip campaigns, and trigger-based emails to nurture leads and engage customers throughout their journey.
7. Data Analysis: Monitor email campaign performance, analyze metrics, and provide actionable insights to optimize campaigns for better results.
8. Compliance: Stay informed about email marketing regulations (e.g., CAN-SPAM, GDPR) and ensure all email campaigns adhere to legal requirements.
9. Reporting: Generate regular reports on email marketing performance and share insights and recommendations with stakeholders.
10. Emerging Trends: Stay up-to-date with industry trends and emerging ad technologies and best practices to identify new growth opportunities.
11. Other duties as assigned by the manager.

Relationships

• Internal: Work closely with key stakeholders across marketing and creative teams.

Work Environment

This role is fully remote, and the associate is expected to perform responsibilities from a home-based environment.

Minimum Qualifications

• At least 3 years of experience in email marketing, preferably in the B2B space.
• Experience with Salesforce Marketing Cloud and other marketing automation tools.
• Strong written and verbal communication skills, with an eye for detail.
• Analytical mindset and the ability to translate data into actionable recommendations.
• Knowledge of B2B marketing best practices and trends.

Education

• Bachelor's degree in Marketing, Communications, or a related field.

Certifications/Training

• Salesforce Marketing Cloud certification is a plus.

Preferred Qualifications

• Experience with HTML and CSS is a plus.

This role offers an annual incentive plan bonus. Benefits may include health insurance, pre-tax accounts, retirement plans, paid time off, disability insurance, employee stock purchase plan, and life insurance. More details are available at US Foods Benefits.

Compensation ranges from $55,000 to $90,000, depending on experience, education, skills, location, and other factors.

EOE Race/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Protected Veteran/Disability Status.

Additional Details

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Food and Beverage Services