Senior Social Media Lead - Strategy & Campaigns

Placements24; Queenstown (MD); On-site; USD 21,000 - 39,000; Full time

Benefits offered by this job

Competitive salary

Queenstown location

Tools & training access

Growth opportunities

Supportive team environment

Innovative digital engagement

Job summary

Placements24 is seeking a Social Media Marketing Manager to lead the company’s online presence from Queenstown, Eastern Cape. You will craft and execute strategic campaigns, manage multiple platforms, and drive engagement through compelling content and paid campaigns.

The role requires 4+ years in social media marketing, deep platform knowledge, and strong copywriting with excellent communication skills. Join a dynamic team focused on innovative digital engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 4+ years of social media marketing experience with strategy & execution.
• Proven success in growing brand social accounts.
• Knowledge of platform algorithms and ads capabilities.
• Excellent written & verbal communication; copywriting skills.
• Experience with social media management & analytics tools.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with marketing goals.
• Manage and grow presence across Facebook, Instagram, Twitter, LinkedIn, TikTok.
• Create, curate, and schedule engaging content (text, images, video).
• Monitor channels for trends, respond to comments and messages.
• Develop and manage paid social campaigns to boost reach and engagement.
• Analyze performance metrics and provide actionable optimization insights.
• Collaborate with designers and creators to ensure cohesive messaging.
• Stay updated on social media trends and best practices.

Skills

Social media strategy

Campaign management

Copywriting

Communication skills

Content creation

Analytics & reporting

Independent & collaborative work

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Hootsuite

Buffer

Sprout Social

Platform analytics

Job description

Placements24 is seeking a Social Media Marketing Manager to lead the company’s online presence from Queenstown, Eastern Cape. You will craft and execute strategic campaigns, manage multiple platforms, and drive engagement through compelling content and paid campaigns.

The role requires 4+ years in social media marketing, deep platform knowledge, and strong copywriting with excellent communication skills. Join a dynamic team focused on innovative digital engagement.