Social Media Marketing Manager

Cancer Research Institute, Inc.; Burlingame (CA); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Health Insurance

Dental & Vision

Life Insurance

Disability (Long & Short Term)

HSA

Commuter benefits

Matching 403b

Paid Time off

Job summary

Cancer Research Institute, Inc. is seeking a Social Media Manager to own the day-to-day execution of our social media presence. You will bring the brand to life across channels, build our online community, and expand CRI's reach from Burlingame, CA.

The role offers compensation in the range of $70,000–$85,000 per year, with benefits and a collaborative team environment. In this role you will tailor content to each platform, maintain brand standards, analyze performance, and continuously improve

Qualifications

• 3+ years of experience in social media management for a brand.
• Able to create compelling content including copy and visuals.
• Understands each channel’s algorithms and how content is served.
• Translates social strategy into powerful, engaging content.

Responsibilities

• Create social content across multiple channels with platform-specific tailoring.
• Demonstrate strong copywriting to simplify complex content for social audiences.
• Manage brand content across text-based channels like Reddit and Bluesky.
• Stay updated on emerging platforms and trends; recommend implementation when relevant.
• Uphold brand standards and consistent messaging across platforms.

Skills

Social media management

Copywriting

Platform analytics

Content strategy

Community engagement

Job description

Role:

The Social Media Manager owns the day-to-day execution of CRI's social media presence. They are responsible for bringing the brand to life across channels, building and nurturing our online community, and expanding CRI's overall reach and impact.

Responsibilities:

• Create social content across all channels with a focus on LinkedIn, X, Facebook, Instagram, and YouTube, tailoring content uniquely to each platform.
• Demonstrate strong copywriting skills, able to make otherwise scientific and dense content approachable on social media for our audience.
• Manage the brand’s content regardless of format, such as in other text-based content channels like Reddit and Bluesky.
• Stay up to date with new and emerging platforms and trends, proactively recommending implementation when relevant.
• Uphold brand standards, ensuring the organization’s messaging is consistent and engaging across platforms.
• Build and nurture CRI’s online community through active engagement, thoughtful responses, and participation in relevant conversations. Goes beyond typical community engagement and takes pride in fostering an engaging space for our audience on channels.
• Monitor performance and optimize content, using social analytics and platform insights to understand what is working and continuously improve execution.
• Willing and eager to test and experiment with the goal of expanding the organization’s impact.

Requirements:

• 3+ years of experience in social media management for a brand.
• Understands how to create compelling content, including in copy and graphics.
• Knows each channel’s algorithms, how content is served, and has a passion for evolving the brand presence alongside each social channel.
• Intrinsically understands what makes content resonate on social media.
• Ability to digest and respond to social strategy from other strategists on the team, translating that strategy into powerful and compelling content.
• Understands reporting data, able to draw analysis from performance patterns and pivot content direction based on analytics.
• Works well and thrives in a close knit team environment.

Benefits

• 100% covered Health Insurance, Dental & Vision, Life Insurance, Long term & Short term disability
• HSA
• Commuter benefits
• Matching 403b
• Paid Time off, Sick days

We are proud to be an equal opportunity employer, committed to fostering a diverse, inclusive, and collaborative workplace. We do not discriminate based on race, color, religion, national origin, gender, sexual orientation, age, disability, veteran status, or any other legally protected characteristic. We consider qualified applicants with criminal histories consistent with applicable laws and provide reasonable accommodations for individuals with disabilities.

We offer competitive compensation and benefits tailored to factors such as location, role complexity, and experience. For roles in Burlingame, CA or New York City, the estimated base salary range is $70K-85K per year.