Social Media Marketing Manager

Cancer Research Institute; Burlingame (CA); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Health Insurance

Dental & Vision

Life Insurance

Long term & Short term disability

HSA

Matching 403b

Paid Time off

Sick days

Job summary

Cancer Research Institute (CRI) is seeking a Social Media Manager to own the day-to-day execution of its social presence. You will bring the CRI brand to life across LinkedIn, X, Facebook, Instagram, and YouTube, tailoring content to each platform while growing our online community and impact.

With 3+ years of brand social media experience, you will craft compelling copy and visuals, translate strategist input into engaging content, and use analytics to refine performance.

Qualifications

• 3+ years of experience in social media management for a brand.
• Proven ability to create compelling content and visuals.
• Knowledge of each platform’s algorithms and best practices.
• Ability to translate strategy into engaging content and responses.
• Strong data-driven decision-making from performance metrics.

Responsibilities

• Create social content across LinkedIn, X, Facebook, Instagram, and YouTube with platform-specific tailoring.
• Demonstrate copywriting skills to make dense content approachable on social media.
• Manage brand content across text-based channels like Reddit and Bluesky.
• Stay up to date with platforms and trends and propose new ideas.
• Uphold brand standards and ensure consistent messaging across channels.
• Build and nurture CRI’s online community with thoughtful engagement.
• Monitor performance and optimize content using analytics and insights.
• Be willing to test and experiment to grow impact.

Skills

Social media strategy

Copywriting

Content creation

Analytics & reporting

Community management

Job description

The Cancer Research Institute (CRI), established in 1953 and headquartered in New York City, is the preeminent U.S. nonprofit organization dedicated to saving more lives by fueling the discovery and development of powerful immunotherapies for all cancers.

Guided by a world-renowned Scientific Advisory Council that includes four Nobel laureates and 35 members of the National Academy of Sciences, CRI has invested over $606 million in support of research conducted by immunologists and tumor immunologists at the world's leading medical centers and universities and has contributed to many of the key scientific advances that demonstrate the potential for immunotherapy to change the face of cancer treatment. The Cancer Research Institute's research funding supports the entire continuum of basic discovery through early-stage clinical development of novel cancer immunotherapies.

Role:

The Social Media Manager owns the day-to-day execution of CRI’s social media presence. They are responsible for bringing the brand to life across channels, building and nurturing our online community, and expanding CRI’s overall reach and impact.

Responsibilities:

• Create social content across all channels with a focus on LinkedIn, X, Facebook, Instagram, and YouTube, tailoring content uniquely to each platform.
• Demonstrate strong copywriting skills, able to make otherwise scientific and dense content approachable on social media for our audience.
• Manage the brand’s content regardless of format, such as in other text-based content channels like Reddit and Bluesky.
• Stay up to date with new and emerging platforms and trends, proactively recommending implementation when relevant.
• Uphold brand standards, ensuring the organization’s messaging is consistent and engaging across platforms.
• Build and nurture CRI’s online community through active engagement, thoughtful responses, and participation in relevant conversations. Goes beyond typical community engagement and takes pride in fostering an engaging space for our audience on channels.
• Monitor performance and optimize content, using social analytics and platform insights to understand what is working and continuously improve execution.
• Willing and eager to test and experiment with the goal of expanding the organization’s impact.

Requirements:

• 3+ years of experience in social media management for a brand.
• Understands how to create compelling content, including in copy and graphics.
• Knows each channel’s algorithms, how content is served, and has a passion for evolving the brand presence alongside each social channel.
• Intrinsically understands what makes content resonate on social media.
• Ability to digest and respond to social strategy from other strategists on the team, translating that strategy into powerful and compelling content.
• Understands reporting data, able to draw analysis from performance patterns and pivot content direction based on analytics.
• Works well and thrives in a close knit team environment.
• 100% covered Health Insurance , Dental & Vision, Life Insurance, Long term & Short term disability
• HSA
• Matching 403b
• Paid Time off, Sick days

We are proud to be an equal opportunity employer, committed to fostering a diverse, inclusive, and collaborative workplace. We do not discriminate based on race, color, religion, national origin, gender, sexual orientation, age, disability, veteran status, or any other legally protected characteristic. We consider qualified applicants with criminal histories consistent with applicable laws and provide reasonable accommodations for individuals with disabilities.

We offer competitive compensation and benefits tailored to factors such as location, role complexity, and experience. For roles in Burlingame, CA or New York City, the estimated base salary range is $70K-85K per year.