Social Media Marketing Manager

Cancer Research Institute (CRI); New York (NY); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health Insurance

Dental & Vision Insurance

Life Insurance

Long-term Disability

Short-term Disability

HSA

Commuter benefits

Job summary

The Cancer Research Institute (CRI), headquartered in New York City, is seeking a Social Media Manager to own CRI's day-to-day social presence, build our online community, and extend our reach across LinkedIn, X, Facebook, Instagram and YouTube.

The role requires crafting accessible content from scientific messaging, collaborating with the team, analyzing performance data, and staying ahead of platform trends to grow CRI's impact.

Qualifications

• 3+ years of experience in social media management for a brand.
• Ability to create compelling content, including copy and graphics.
• Understands each channel’s algorithms and evolving brand presence.
• Translates strategy into powerful, engaging content.
• Able to analyze performance data and pivot content directions.
• Works well in a close-knit team environment.
• Shows passion for social media trends and experimentation.

Responsibilities

• Create social content across LinkedIn, X, Facebook, Instagram, and YouTube.
• Demonstrate strong copywriting skills to make science content accessible.
• Manage brand content across text-based channels like Reddit and Bluesky.
• Stay updated on platforms and trends; propose implementations.
• Uphold brand standards with consistent messaging across channels.
• Build and nurture CRI’s online community through engagement.
• Monitor performance and optimize content using analytics insights.
• Test and experiment to expand the organization’s impact.

Skills

Social media management

Copywriting

Analytics & reporting

Team collaboration

Content strategy

Job description

About Us

The Cancer Research Institute (CRI), established in 1953 and headquartered in New York City, is the preeminent U.S. nonprofit organization dedicated to saving more lives by fueling the discovery and development of powerful immunotherapies for all cancers.

About Us

The Cancer Research Institute (CRI), established in 1953 and headquartered in New York City, is the preeminent U.S. nonprofit organization dedicated to saving more lives by fueling the discovery and development of powerful immunotherapies for all cancers. Guided by a world-renowned Scientific Advisory Council that includes four Nobel laureates and 35 members of the National Academy of Sciences, CRI has invested over $606 million in support of research conducted by immunologists and tumor immunologists at the world's leading medical centers and universities and has contributed to many of the key scientific advances that demonstrate the potential for immunotherapy to change the face of cancer treatment. The Cancer Research Institute's research funding supports the entire continuum of basic discovery through early-stage clinical development of novel cancer immunotherapies.

Role

The Social Media Manager owns the day-to-day execution of CRI’s social media presence. They are responsible for bringing the brand to life across channels, building and nurturing our online community, and expanding CRI’s overall reach and impact.

Responsibilities

• Create social content across all channels with a focus on LinkedIn, X, Facebook, Instagram, and YouTube, tailoring content uniquely to each platform.
• Demonstrate strong copywriting skills, able to make otherwise scientific and dense content approachable on social media for our audience.
• Manage the brand’s content regardless of format, such as in other text-based content channels like Reddit and Bluesky.
• Stay up to date with new and emerging platforms and trends, proactively recommending implementation when relevant.
• Uphold brand standards, ensuring the organization’s messaging is consistent and engaging across platforms.
• Build and nurture CRI’s online community through active engagement, thoughtful responses, and participation in relevant conversations. Goes beyond typical community engagement and takes pride in fostering an engaging space for our audience on channels.
• Monitor performance and optimize content, using social analytics and platform insights to understand what is working and continuously improve execution.
• Willing and eager to test and experiment with the goal of expanding the organization’s impact.

Requirements

• 3+ years of experience in social media management for a brand.
• Understands how to create compelling content, including in copy and graphics.
• Knows each channel’s algorithms, how content is served, and has a passion for evolving the brand presence alongside each social channel.
• Intrinsically understands what makes content resonate on social media.
• Ability to digest and respond to social strategy from other strategists on the team, translating that strategy into powerful and compelling content.
• Understands reporting data, able to draw analysis from performance patterns and pivot content direction based on analytics.
• Works well and thrives in a close knit team environment.

Benefits

• 100% covered Health Insurance, Dental & Vision, Life Insurance, Long term & Short term disability
• HSA
• Commuter benefits