Social Media Manager

United States Digital Space LLC; Denver (NY); Hybrid; USD 104,000 - 171,000; Full time

Job summary

Symmetry is seeking a Social Media Manager to own organic social strategy and execution across our brand channels. You will lead day-to-day content strategy, agency collaboration, and executive amplification, serving as the backbone of the internal social team with close collaboration to the Head of Social and our agency of record.

You will manage publishing across major platforms, coordinate with leadership on strategy, and drive the organic-to-paid flywheel with marketing partners.

Qualifications

• 7+ years managing organic social media for a consumer or B2B brand.
• Experience managing an external creative or content agency.
• Comfort with social analytics and translating data into a narrative.
• Strong cross-functional collaborator under tight timelines.
• Familiarity with social publishing/listening platforms and tools.
• Proficient in short-form video storyboarding and basic editing.
• Experience collaborating with creators and integrating UGC/CGC.

Responsibilities

• Own organic social strategy and content across LinkedIn, X, Instagram, TikTok, Threads, YouTube Shorts, and Facebook.
• Lead executive and founder social amplification programs with leadership on strategy and asset production.
• Partner with the social creative agency, brief campaigns, and approve content per framework.
• Coordinate organic-to-paid flywheel with performance marketing for amplification.
• Build social content and voice reporting; contribute to monthly narratives.
• Lead social support for major launches with product marketing, comms, and legal.
• Manage social tooling stack, vendor relationships, and renewals.
• Drive proactive community management and respond to crises with Head of Social.

Skills

Organic social strategy

Channel management

Agency management

Social analytics

Cross-functional collaboration

Crisis management

AI-assisted marketing

Short-form video creation

UGC/CGC integration

Tools

Sprout Social

Canva

CapCut

Job description

About the company

At the company, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build the company should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.

AI is a fundamental part of how work gets done at the company. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

About the role

the company is hiring a Social Media Manager to own organic social strategy and execution across our brand channels. This role leads day-to-day content strategy, agency collaboration, and executive amplification, and is the operational backbone of the internal social team, working closely with the Head of Social, an Influencer Lead, and our social media agency of record.

What you'll do

• Own organic social strategy and content across LinkedIn, X, Instagram, TikTok, Threads, YouTube Shorts, and Facebook, aligned to brand voice and content pillars.

• Run the executive and founder social amplification program: partner with leadership on strategy, coordinate drafting and asset production, and manage publishing and engagement on executive accounts.

• Serve as the primary day-to-day partner to our social creative and production agency of record, briefing campaigns, reviewing output against approved strategy, and approving content per our review framework.

• Coordinate the organic-to-paid flywheel, working with performance marketing to identify organic content worth amplifying with paid spend.

• Build and maintain social content and share-of-voice reporting, and contribute to monthly performance narratives for marketing leadership.

• Lead social support for major product and partnership launches, coordinating with product marketing, comms, and legal stakeholders on messaging and timing.

• Manage the social tooling stack (publishing, listening, and analytics platforms), including vendor relationships and renewals.

• Drive proactive community management and trend-hijacking to build brand affinity, while acting as the escalation point for CX on sensitive engagement and partnering with the Head of Social on crisis response.

What we're looking for

• 7+ years managing organic social media for a consumer or B2B brand, including hands-on content strategy and channel management.

• Experience managing an external creative or content agency, including briefing, review, and performance feedback loops.

• Comfort working with social analytics and listening tools, and translating performance data into a clear narrative for stakeholders.

• Strong cross-functional collaborator, able to work with comms, legal, CX, and marketing partners under time pressure.

• Sound judgment on brand voice, risk, and escalation, especially for sensitive or fast-moving content.

• Familiarity with social publishing/listening platforms (e.g., Sprout Social or similar), and content tools such as Canva, CapCut, or comparable editing software.

• A strong eye for short-form video storyboarding, basic editing, and native platform trends across TikTok, Reels, and Shorts.

• Experience collaborating with creators and integrating user/creator-generated content (UGC/CGC) into organic brand feeds.

Nice to have

• Experience running or contributing to a crisis communications response on social.

• Experience working with AI-assisted marketing workflows.

• Background in HR, payroll, fintech, or another regulated B2B category.

• Experience supporting executive or founder-level thought leadership content.

Compensation

Our cash compensation amount for this role is $104,490/yr to $128,000/yr in Denver and $140,000/yr to $170,500/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise, and may vary from the amounts listed above.

the company has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, the company's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a the company office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at the company.

the company is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gu