Social Media Marketing Coordinator (Hybrid GA, FL, SC, AL or TN)

Synovus; Atlanta (GA); Hybrid; USD 50,000 - 70,000; Full time

Job summary

A leading financial services company seeks a Social Media Marketing Coordinator to support social media initiatives and community management. The role involves campaign planning, content management, and analyzing social media performance. Ideal candidates will have a Bachelor's degree in Marketing and 2 years of relevant experience.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or equivalent experience.
• 2 years in social marketing or digital marketing.
• Experience with social platforms and analytics tools preferred.

Responsibilities

• Develop social media strategies and manage campaigns.
• Maintain content calendars and advise on content strategy.
• Monitor community interactions and manage user feedback.

Skills

Social media platforms

Community management

Content strategy

Analytical skills

Organizational skills

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Sprout Social

Salesforce Marketing Cloud

Google Analytics

Job description

Social Media Marketing Coordinator (Hybrid GA, FL, SC, AL or TN)

Join to apply for the Social Media Marketing Coordinator (Hybrid GA, FL, SC, AL or TN) role at Synovus.

Job Summary

The Digital Marketing Analyst, Social Media Marketing Coordinator provides support for social marketing daily activities and initiatives within Synovus. This role supports the Sr. Digital Marketing Manager, Social in managing and facilitating all social marketing and monitoring efforts. Responsibilities include ensuring project timelines are met, managing content posts and campaigns, community management, advocacy planning, and social reporting with insights and analysis for internal stakeholders.

Job Duties and Responsibilities

• Social Campaign Planning & Management: Develop social media strategies, define target audiences, execute campaigns, and optimize performance reporting.
• Employee Advocacy Program Support: Assist with onboarding, training, reporting, and communication for employee advocacy initiatives.
• Project Management: Schedule meetings, create project timelines, track milestones, and coordinate content approval processes.
• Publishing & Content Calendar: Maintain content calendars, create and schedule posts, and advise on content strategy.
• Community Management: Monitor and respond to user comments, enforce social guidelines, and escalate issues as needed.
• Social Listening & Reporting: Use monitoring tools to assess reputation, develop strategies, and compile performance reports.
• Creative Input & Testing: Review content and designs, participate in QA, and maintain creative assets.
• Risk & Compliance: Follow policies and report violations.
• Cross-Training & Additional Duties: Support other digital marketing channels as needed and perform related tasks.

Note: This description provides a general overview and is not comprehensive of all duties.

Synovus is an Equal Opportunity Employer committed to diversity and inclusion.

Minimum Education:

• Bachelor's degree in Marketing, Business Administration, or related field, or equivalent experience.

Minimum Experience:

• 2 years in social marketing, community management, employee advocacy, or digital marketing.

Knowledge, Skills, & Abilities:

• Experience with social platforms, listening tools, and analytics platforms. Knowledge of employee advocacy and social selling is a plus.
• Ability to travel occasionally and work evenings/weekends as needed.
• Proficiency in MS Office, strong organizational skills, excellent communication, and relationship-building abilities.
• Desire to learn social media analytics and create digital assets using tools like Canva or Adobe.

Preferred:

• Experience with social publishing/listening tools (Sprout Social, Salesforce Marketing Cloud, Sitecore, Google Analytics).
• Experience in financial services/banking is a plus.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Note: The job posting appears active based on the provided information.