Specialist, Integrated Marketing

Lensa; Atlanta (GA); On-site; USD 55,000 - 75,000; Full time

Job summary

A leading company is seeking an Integrated Marketing Specialist to enhance their marketing efforts within CBS Stations. The role involves supporting account executives and managers in creating marketing materials, campaign management, and developing sponsorship opportunities. Ideal candidates will have 2-3 years of relevant experience and strong organizational and communication skills.

Qualifications

• Minimum of 2-3 years of experience in marketing, advertising, or related roles.
• Understanding of integrated marketing strategies, advertising, and sponsorships.
• Ability to thrive in a fast-paced and dynamic environment.

Responsibilities

• Support Account Executives in creating marketing materials.
• Assist in project management of marketing campaigns.
• Develop new sponsorship and integration opportunities.

Skills

Excellent interpersonal and communication skills

Organizational and project management skills

Strong presentation skills

Basic data analysis skills

Job description

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Lensa is a U.S. career site that helps job seekers discover job opportunities. We are not a staffing firm or agency. We promote jobs on behalf of our clients, which include employers, recruitment agencies, and marketing partners.

As the Integrated Marketing Specialist, you will play a key role within CBS Stations, reporting to the Manager of Integrated Marketing. Your primary responsibility will be to support the Sales and Integrated Marketing teams through the development of marketing collateral and sponsorship opportunities across multiple stations within the CBS Stations Group!

Key Responsibilities

• Support Account Executives within your key markets along with your Integrated Marketing manager in the creation of marketing materials including cohesive presentations, one-sheets and graphics for LinkedIn.
• Help in developing of new sponsorship and integration opportunities for local markets within your purview.
• Assist in the project management of marketing campaigns, ensuring all elements are delivered accurately and on schedule.
• Understanding the offerings of your key markets and working with your manager to continue to elevate sponsorship concepts for clients across linear, streaming and digital.
• Working with Research to update marketing collateral regularly with the most up-to-date viewership and audience information.
• Supporting Account Executives and Account Managers to support campaign recap efforts.
  
  

Requirements

• Minimum of 2-3 years of experience in marketing, advertising, or related roles, with exposure to integrated marketing within the media industry being a plus.
• Excellent interpersonal and communication skills, able to work well with cross-functional teams.
• An understanding of integrated marketing strategies, advertising, and sponsorships, with a willingness to learn and grow within the role.
• Proven organizational and project management skills to balance multiple tasks and priorities simultaneously.
• Strong presentation skills and an eye for design and attention to detail!
• Basic data analysis skills to collect insights and assist in data-driven decision-making processes.
• Ability to thrive in a fast-paced and dynamic environment, adapting to changing priorities and market trends.
  
  

CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nations #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network, CBSNews.com, CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations top anchors and correspondents working locally, nationally and around the globe. CBS News streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platforms and apps, as well as CBSNews.com and Paramount+. The service is available live in 91 countries. CBS News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in todays digital age. CBS News earns more prestigious journalism awards than any other broadcast news division.

Organizations that wish to receive job vacancy notices from this postings television station should contact [e-mail].

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [e-mail]. Only messages left for this purpose will be returned.

If you have questions about this posting, please contact [e-mail]

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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