Social Media Marketing Coordinator

Stanley Black & Decker; Valley City (OH); Hybrid; USD 52,000 - 83,000; Full time

Benefits offered by this job

Benefits package

Tool discounts

Tuition reimbursement

Job summary

Stanley Black & Decker seeks a Social Media Coordinator to bring our purpose to life across social and creator channels. Hybrid in Valley City, OH or remote, reporting to the Sr. Manager of Social and Influencer. You will support social execution, engagement, and ongoing optimizations across platforms to align with brand goals and deliver impact.

You’ll engage communities, curate content, coordinate influencers, and monitor trends to drive meaningful conversations and measurable results.

Qualifications

• 1–3 years of social media marketing experience in consumer-brand industry or at an agency.
• Strong knowledge of TikTok, Meta, YouTube and ecosystem dynamics.
• Experience managing multiple projects and priorities.
• Creative thinking and problem solving.
• Consumer empathy, analytical & research skills.
• Experience mentoring others and developing junior teammates.
• Experience building and optimizing workflows.
• Skills: Analysis, Brand Marketing, Communication, Content Delivery/Distribution, Content Development, Marketing, Presentation/Verbal Skills, Problem Solving, Project/Program Management, Quality Assurance, Research, Social Media Marketing, Influencer Marketing, Storytelling.

Responsibilities

• Actively engage with our online community by responding to comments, managing direct messages, and fostering authentic connections with followers.
• Review, schedule and quality‑assure content in social reviews across calendars.
• Curate UGC content that highlights the community and creates meaningful moments for the community.
• Coordinate tool orders and product seeding for influencers to support brand partnerships.
• Conduct social listening to monitor trends, competitor activity, and cultural moments.
• Track, measure, and report on KPIs and translate results into actionable insights.

Skills

Social media marketing

Project management

Analytics

Brand marketing

Education

Bachelor's degree in marketing or related field

Job description

Social Media Coordinator

Valley City, OH or Remote

Come build your career. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world's most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, and CUB CADET®.

The Job:

The Social Media Coordinator will play a key role in bringing the Stanley and Black & Decker purpose & mission to life across social and creator channels. The position will support social media execution, engagement, and ongoing optimizations across platforms. This role will ensure that all social efforts are aligned with brand objectives and deliver impact. This position reports to the Sr. Manager of Social and Influencer and is based hybrid in Valley City, OH or remote.

You'll get to:

• Actively engage with our online community by responding to comments, managing direct messages, and fostering authentic, human-centered connections with followers.
• Review, schedule and quality-assure content in social reviews across all calendars.
• Curate UGC content that highlights the community, uncovers emerging conversations, and creates meaningful "surprise and delight" moments for the community.
• Coordinate tool orders and product seeding for influencers to support brand partnerships and surprise-and-delight community initiatives.
• Conduct social listening to monitor industry trends, competitor activity, and cultural moments, ensuring the brand remains relevant and timely.
• Track, measure, and report on key performance indicators (KPIs), translating results into actionable insights for cross-functional stakeholders.
• Partner with Customer Support to align on tone of voice and community management response guidelines.
• Monitor social platforms, tools, and algorithms to identify opportunities to join conversations, strengthen community, and drive engagement.
• Stay attuned to cultural and industry trends, identify emerging topics and patterns, and elevate opportunities to brand teams for approval and activation.

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. You're not intimidated by innovation. Wouldn't it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• Bachelor's degree in marketing or a related field
• At least 1-3 years in social media marketing in the consumer-brand industry or at an agency
• Strong knowledge of social platforms (TikTok, Meta, YouTube) and ecosystem dynamics
• Experience in managing multiple projects and priorities
• Creative thinking and problem solving
• Consumer empathy, analytical & research skills
• Record of strong mentoring skills, and interest in developing others
• Experience building and optimizing workflows
• Can demonstrate the following skillsets: Analysis Skills, Brand Marketing, Communication Skills, Content Delivery/Distribution, Content Development, Marketing, Presentation/Verbal Skills, Problem Solving Skills, Project/Program Management, Quality Assurance, Research Skills, Social Media Marketing, Influencer Marketing, and Storytelling.

The Details:

You'll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

Being part of our team means you'll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What's more, you'll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We're more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We're visionaries and innovators. As successful as we've been in the past, we have so much further to go. That's where you come in. Join us!

The Salary range for this position is $51,700.00 - $83,300.00

This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic locatio