Social Media Marketing Coordinator

Black & Decker (U.S.) Inc.; United States; Hybrid; USD 52,000 - 83,000; Full time

Benefits offered by this job

Medical, dental, life, vision

401(k) and stock purchase plan

Paid time off and tuition assistance

Tool discounts

Job summary

Stanley Black & Decker, Inc. is seeking a Social Media Coordinator to support execution and engagement across social channels. Hybrid in Valley City, OH or remote, reporting to the Sr. Manager of Social and Influencer.

Responsibilities include responding to comments, curating UGC, coordinating influencer collaborations, and analyzing KPIs to drive brand impact across platforms. A Bachelor's in marketing and 1–3 years of relevant experience are preferred.

Qualifications

• Bachelor's degree in marketing or related field.
• 1–3 years in social media marketing in consumer-brand industry or agency.
• Strong knowledge of social platforms (TikTok, Meta, YouTube) and ecosystem dynamics.
• Experience managing multiple projects and priorities.

Responsibilities

• Actively engage with online community by responding to comments and DMs.
• Review, schedule, and quality-assure content across calendars.
• Curate UGC content highlighting community and emerging conversations.
• Coordinate tool orders and product seeding for influencers.
• Conduct social listening to monitor trends and cultural moments.
• Track and report KPIs, translating results for stakeholders.
• Partner with Customer Support to align tone and guidelines.
• Monitor platforms to identify opportunities to join conversations and drive engagement.

Skills

Social media marketing

Content creation

Community engagement

Analytics

Campaign management

Influencer marketing

Brand storytelling

Project management

Communication

Creative thinking

Education

Bachelor's degree in marketing or related field

Job description

Social Media Coordinator

Valley City, OH or Remote

Come build your career. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, and CUB CADET®.

The Job

The Social Media Coordinator will play a key role in bringing the Stanley and Black & Decker purpose & mission to life across social and creator channels. The position will support social media execution, engagement, and ongoing optimizations across platforms. This role will ensure that all social efforts are aligned with brand objectives and deliver impact. This position reports to the Sr. Manager of Social and Influencer and is based hybrid in Valley City, OH or remote.

Responsibilities

• Actively engage with our online community by responding to comments, managing direct messages, and fostering authentic, human-centered connections with followers.
• Review, schedule and quality-assure content in social reviews across all calendars.
• Curate UGC content that highlights the community, uncovers emerging conversations, and creates meaningful “surprise and delight” moments for the community.
• Coordinate tool orders and product seeding for influencers to support brand partnerships and surprise-and-delight community initiatives.
• Conduct social listening to monitor industry trends, competitor activity, and cultural moments, ensuring the brand remains relevant and timely.
• Track, measure, and report on key performance indicators (KPIs), translating results into actionable insights for cross-functional stakeholders.
• Partner with Customer Support to align on tone of voice and community management response guidelines.
• Monitor social platforms, tools, and algorithms to identify opportunities to join conversations, strengthen community, and drive engagement.
• Stay attuned to cultural and industry trends, identify emerging topics and patterns, and elevate opportunities to brand teams for approval and activation.

Qualifications

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• Bachelor's degree in marketing or a related field
• At least 1-3 years in social media marketing in the consumer-brand industry or at an agency
• Strong knowledge of social platforms (TikTok, Meta, YouTube) and ecosystem dynamics
• Experience in managing multiple projects and priorities
• Creative thinking and problem solving
• Consumer empathy, analytical & research skills
• Record of strong mentoring skills, and interest in developing others
• Experience building and optimizing workflows
• Can demonstrate the following skillsets: Analysis Skills, Brand Marketing, Communication Skills, Content Delivery/Distribution, Content Development, Marketing, Presentation/Verbal Skills, Problem Solving Skills, Project/Program Management, Quality Assurance, Research Skills, Social Media Marketing, Influencer Marketing, and Storytelling.

Details

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability,401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

Salary

The Salary range for this position is $51,700.00 - $83,300.00. This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker. The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations. The successful candidate may be eligible for annual merit increases.

Who We Are

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights. We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Benefits & Perks

• Medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement.
• And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

Learning & Development

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture

We pride ourselves on an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic. If you require reasonable accommodation to complete an application or access our website, please contact us at [phone] or at [e-mail]. Know Your Rights: Workplace discrimination is illegal (eeoc.gov) This employer participates in the Work Opportunity Tax Credit (WOTC) program. Applicants may be asked to voluntarily provide information to determine eligibility. Any information provided will be kept confidentially other than as required to make the necessary WOTC disclosures and in accordance with applicable laws. For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.