Social Media Marketing Associate

Shop Vac USA, LLC; New York (NY); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Annual bonus eligibility

Medical, dental, and vision coverage

401(k) Safe Harbor Retirement Plan

Paid Time Off

Flexible Spending Accounts

Employee Assistance Program

Job summary

Shop Vac USA, LLC is seeking a Social Media Marketing Associate in New York, NY. The role involves monitoring TikTok store performance, building partnerships with creators, supporting marketing campaigns, and managing content across multiple platforms. Candidates should have 1-3 years of experience in social media marketing, strong communication skills, and a data-driven mindset. Competitive salary and benefits including medical coverage and a 401(k) plan are offered.

Qualifications

• 1-3 years of experience in TikTok, Social media or E-Commerce Marketing.
• Strong interest in TikTok content and short-form video trends.
• Data-driven mindset with understanding of key metrics.

Responsibilities

• Monitor store performance and ensure overall account health.
• Identify risks or issues and elevate them to the team.
• Manage collaboration workflow with TikTok creators.

Skills

Experience in TikTok

Social media marketing

E-Commerce Marketing

Strong communication skills

Data-driven mindset

Organizational skills

Job description

Social Media Marketing Associate Tasks

TikTok Shop Operations (Store Health & Performance)

• Monitor store performance and ensure overall account health.
• Track product ratings, reviews and customer feedback trends.
• Respond to selected reviews/comments to maintain brand voice and engagement.
• Identify risks or issues and proactively elevate them to the team.

Influencer & Creator Partnerships

• Identify, outreach and build relationships with TikTok creators.
• Manage collaboration workflow including product seeding and sample tracking, briefing creators with clear content direction and monitoring content delivery and performance.
• Evaluate creator performance and build a pool of high‑potential long‑term partners.

Performance Marketing & Campaign Execution

• Support TikTok growth strategy and campaign planning.
• Assist with GMV Max campaigns and platform advertising tools.
• Plan and execute promotional activities and platform campaigns.
• Track performance metrics and continuously optimize for conversion and ROI.

Content & Account Growth

• Manage and grow Official TikTok accounts with potential to support content expansion across platforms such as YouTube, Instagram, and Facebook.
• Execute a structured content plan including high‑frequency posting in early‑stage growth and transition to strategic data‑driven content planning.
• Collaborate on content ideation, trends, and storytelling.

Preferred Qualifications

• 1-3 years of experience in TikTok, Social media or E-Commerce Marketing.
• Strong interest in TikTok content, creator economy and short‑form video trends.
• Experience or exposure to influencer/affiliate marketing is a strong plus.
• Highly organized with the ability to manage multiple workflows; (creators, contents and campaigns).
• Data‑driven mindset with understanding of key metrics; (engagements, CR, conversion, GMV).
• Strong communication skills and proactive with a ownership‑driven attitude.
• Comfortable working in a startup‑like environment with ambiguity and fast iteration.
• Interest in multi‑platform content growth (TikTok, YouTube, Instagram, etc.).
• Mandarin Speaking a plus.

Benefits & Compensation

• Competitive salary and annual bonus eligibility – 10% to 15% bonus target range
• Medical, dental, and vision coverage (EPO and HSA plan options)
• Company‑paid Life/AD&D and Disability Insurance
• 401(k) Safe Harbor Retirement Plan with employer match
• Paid Time Off including vacation, sick time, floating holiday, and 11 company‑paid holidays
• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
• Employee Assistance Program (EAP)
• Voluntary benefits such as Critical Illness, Accident, and Supplemental Life Insurance (including Spouse & Child coverage)

Salary Range: $60,000 - $75,000