TikTok Shop - Creator Growth Strategy Manager

TikTok; Los Angeles (CA); On-site; USD 116,000 - 198,000; Full time

Job summary

TikTok is seeking a Category Creator Specialist to build the US e-Commerce partnership for TikTok Shop. You will manage creator onboarding, content strategy, and merchant programs, helping brands find their voice and reach the next generation of customers.

You will own growth from activation to retention across creators, segment and optimize performance, and collaborate with product, data, marketing, and regional teams to drive scalable growth in a dynamic, fast-changing environment.

Qualifications

• Bachelor’s degree in business, economics, marketing, data science, or related field.
• 5+ years in growth operations, creator operations, user growth, platform operations, e-Commerce operations, or related field.
• Strong analytical skills and the ability to translate business problems into measurable funnels, cohorts, segmentation rules, and testable hypotheses.
• Ability to use data to diagnose business bottlenecks, set priorities, evaluate incremental impact, and support operational decisions.

Responsibilities

• Own growth strategies for U.S. L0–L1 e-Commerce creators, covering activation, first content publication, first order, sustained sales, retention, and tier progression.
• Segment creators based on lifecycle stage, content capabilities, commercial performance, growth potential, willingness to operate, and account health, and develop differentiated operational strategies for priority cohorts.
• Partner with product and algorithm teams to improve creator–product matching, creator–content-format matching, onboarding, performance feedback, and automated growth interventions.

Skills

Growth operations

Creator operations

Data analysis

Cross-functional collaboration

Project management

Ambiguity tolerance

Education

Bachelor’s degree in Business, Economics, Marketing, Data Science, or related field

Tools

SQL

BI tools

Job description

Responsibilities

The global eCommerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. The role is responsible for building the TikTok Ecommerce partnership for the TikTok e-Commerce business in the US. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-Commerce experience to our users. We are looking for passionate and talented people to join

Our ideal candidate is a self-starter with the ability to creatively connect brands, creators, content, and commerce. We are looking for individuals who are inspired by big ideas - and welcome those who thrive in ambiguity and disruption. The Category Creator Specialist will serve an essential function for merchant operations, with a primary focus on driving growth and success of our merchants via creator engagement. The role has a broad scope from managing content programs and creator identification and onboarding, merchant content strategy development & execution and optimization. The position plays a central role in supporting all elements of creator strategy, affiliate development, and content programs for our top TikTok Shop merchants. We're onboarding some of the world's largest, most exciting and on trend brands in one or more categories and need a strong partner-connector who can help these brands find their creative voice to reach and inspire the next generation of customers.

• Own growth strategies and operational programs for U.S. L0–L1 e-Commerce creators, covering creator acquisition, activation, first content publication, first order, sustained sales, retention, and tier progression.
• Segment creators based on lifecycle stage, content capabilities, commercial performance, growth potential, willingness to operate, and account health, and develop differentiated operational strategies for priority cohorts. Build and manage the creator growth funnel, identify the highest-impact conversion and retention drop-off points, and define clear success metrics for each stage.
• Partner with product and algorithm teams to improve creator–product matching, creator–content-format matching, onboarding, performance feedback, and automated growth interventions.

Qualifications

Minimum Qualification(s)

• Bachelor’s degree in Business, Economics, Marketing, Data Science, or a related field.
• 5+ years of experience in growth operations, creator operations, user growth, platform operations, e-Commerce operations, or a related field.
• Hands-on experience managing demand-side or supply-side growth funnels, with independent ownership of activation, conversion, retention, re-engagement, or lifecycle operations programs.
• Strong analytical skills and the ability to translate business problems into measurable funnels, cohorts, segmentation rules, and testable hypotheses.
• Ability to use data to diagnose business bottlenecks, set priorities, evaluate incremental impact, and support operational decisions.
• Strong project management and cross-functional collaboration skills, with the ability to drive execution across product, data, marketing, merchant, and regional teams.
• Ability to operate in a fast-changing business environment and drive progress when problem definitions are incomplete, dependencies are complex, and performance expectations are high.

Preferred Qualification(s)

• Experience in creator ecosystems, social commerce, affiliate commerce, short-form video, livestream e-commerce, or content platforms.
• Experience operating in the U.S. market, with familiarity with U.S. creator behavior, content trends, and e-Commerce categories.
• Proficiency in SQL, BI tools, experiment design, cohort analysis, retention analysis, or basic causal inference methods.
• Experience designing incentive programs while managing risks related to content substitution, low-quality supply, fraud, and reward gaming.
• Ability to balance short-term commercial goals with long-term creator retention, content quality, and ecosystem health.
• Experience turning small-scale operational pilots into productized or automated mechanisms.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $115520 - $198360 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

• Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
• Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
• Exercising sound judgment.