TikTok Shop - Product Marketing Manager, Category Solutions

TikTok; Seattle (WA); On-site; USD 121,600 - 232,645; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

10 paid holidays per year

Job summary

A leading social media platform is seeking a Product Marketing professional to develop and implement strategies for their eCommerce products. You'll collaborate cross-functionally to drive product adoption and retention, while leveraging data-driven marketing techniques. Ideal candidates should have over three years of relevant experience and a Bachelor's degree, along with a passion for eCommerce. This role offers competitive compensation and benefits, including health insurance and a generous 401(k) plan.

Qualifications

• 3+ years of experience in product marketing, growth, or lifecycle marketing in eCommerce or social commerce.
• Experience working with product management, analytics, and design to scale products.
• Familiarity with marketing automation, A/B testing, and analytical tools.

Responsibilities

• Drive go-to-market strategies across the seller journey to convert and retain sellers.
• Develop and implement data-driven lifecycle marketing strategies to promote product growth.
• Be the Subject Matter Expert for the product, assisting sellers with support and feedback.

Skills

Product marketing

Growth marketing

Lifecycle marketing

Data-driven strategies

Education

Bachelor's degree

Tools

Marketing automation tools

A/B testing tools

Analytical tools

Job description

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space among leading internet companies. With millions of loyal users globally, TikTok is positioned to deliver a brand-new and better e-commerce experience by bringing discovery, inspiration, and joy back to shopping.

About the team: The Product Marketing team at TikTok builds holistic go‑to‑market plans across TikTok's eCommerce products. We drive full‑funnel product education, adoption, and revenue, and we are the voice of the market, collecting and sharing meaningful insights with the product team to shape future eCommerce products.

Responsibilities

• You have a passion for navigating ambiguity, crafting messaging, and influencing strategy as a GTM Leader.
• You enjoy working cross‑functionally across Product Management, Marketing, Partners, UX Design, Research, and Sales to introduce a new suite of products to the US.
• Drive go‑to‑market strategies—including targeting, segmentation, positioning, value props, messaging, marketing channels, and budgets—across the seller journey to convert, grow, and retain sellers.
• Partner with marketing teams to ensure the product suite is on‑message and maximized across each channel.
• Develop and implement data‑driven lifecycle marketing strategies to promote product growth and retention, track marketing program performance, and improve through continuous testing.
• Be the Subject Matter Expert for your product: help sellers with white‑glove product support, build roadmaps, run enablement sessions, and participate in QA testing.
• Be the Voice of the Customer by managing input and feedback from various types of users (end‑users, merchants, creators, employees).

Qualifications

Minimum Qualifications

• 3+ years of experience in product marketing, growth, or lifecycle marketing in eCommerce or social commerce.
• Experience and understanding of e‑commerce categories (beauty, fashion, etc.).
• Experience working with product management, analytics, and design to scale products.
• Experience in growth and lifecycle marketing via email, in‐product, content marketing, and other owned channels.
• Familiarity with marketing automation, A/B testing, and analytical tools.
• Bachelor’s degree required.

Preferred Qualifications

• Master’s degree in a related field (MBA, computer science).
• Industry knowledge of eCommerce.
• Previous marketing asset design experience.
• B2B marketing experience.

About TikTok

TikTok is the leading destination for short‑form mobile video, inspiring creativity and bringing joy. Our global headquarters are in Los Angeles and Singapore, with additional offices worldwide.

Why Join Us

We are driven by curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team, and our diverse, inclusive culture empowers us to create value for our communities.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diversity and strive to build an environment that reflects the many communities we reach.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

Compensation: The base salary range for this position in the selected city is $121,600 – $232,645 annually. Benefits include medical, dental, and vision insurance; a 401(k) savings plan with company match; paid parental leave; short‑term and long‑term disability coverage; life insurance; wellbeing benefits; and 10 paid holidays per year.