TikTok Shop – Integrated Marketing Manager

TikTok; Los Angeles (CA); On-site; USD 116,000 - 198,000; Full time

Benefits offered by this job

Medical insurance

401(k) with company match

Paid time off

Job summary

TikTok is seeking an Integrated Marketing Manager for TikTok Shop in the United States to lead marketing frameworks, data-driven methodologies, and scalable go-to-market practices. This role bridges strategic marketing with execution to drive growth across markets and categories.

You will develop integrated plans, manage external agencies, and tailor content for US consumers, sellers, and creators, ensuring effective cross-functional collaboration and measurable results.

Qualifications

• Bachelor’s degree or higher in marketing or related field.
• Experience in US market or international environment preferred.
• Excellent English proficiency communicating with agencies and users.
• Experience in content-driven e-Commerce marketing preferred.
• Strong project management and cross-team collaboration; leadership potential.

Responsibilities

• Develop integrated marketing plans with insights into users and category trends.
• Build and manage communication channels with agencies; drive scalable marketing initiatives in the US.
• Understand US consumer, seller, and creator behavior and localize initiatives accordingly.
• Establish a high-quality content and case-study communication system to boost awareness and action.

Skills

Platform marketing

Advertising

English proficiency

US market familiarity

Education

Bachelor’s degree

Job description

TikTok Shop – Integrated Marketing Manager

Employment Type

Regular

Job Code

A177099

Responsibilities

With the rapid expansion of TikTok Shop's business in the US market, the Marketing & Methodology team supports the platform’s e-Commerce growth by building standardized marketing frameworks, data-driven methodologies, and scalable go-to-market best practices. The team bridges strategic methodology with marketing execution, enabling cross-functional teams to make consistent decisions, optimize resource allocation, and drive high-impact, sustainable growth across markets and categories.

• Develop integrated marketing plans through deep insights into users and category trends. In alignment with TikTok Shop’s mission and vision, formulate brand strategies and establish brand management guidelines to strengthen brand recognition and user awareness.
• Build and operationalize communication channels tailored to TikTok Shop, including social media, official media, and content marketing. Manage relationships with external creative and media agencies, drive scalable marketing initiatives across the U.S., and be accountable for conversion results.
• Understand the behaviors and preferences of U.S. consumers, sellers, and creators, and help TikTok Shop localize its initiatives in ways that are easy to understand and share.
• Based on business priorities and key target audiences, establish a high-quality content and case-study communication system that builds awareness of TikTok Shop and drives target users to take action.

Qualifications

Minimum Qualification(s)

• Bachelor’s degree or above. A solid understanding of platform marketing and advertising is required.
• Strong familiarity with the U.S. market, or experience living in the U.S. or working in an international environment, with a good sense of emerging trends.
• Excellent English proficiency, with the ability to communicate fluently with agencies and users.

Preferred Qualification(s)

• Experience in marketing for content-driven e-Commerce
• Strong logical thinking and project management skills, with resilience and the ability to communicate effectively and collaborate across teams.
• Experienced candidates may also be considered for a leadership position.

Job Information

The base salary range for this position in the selected city is $115520 - $198360 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an \"Always Day 1\" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

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