Social Media Manager/Director

引力传媒股份有限公司; San Francisco (CA); On-site; USD 140,000 - 230,000; Full time

Job summary

引力传媒股份有限公司 is seeking a Senior Global Business Development Lead in San Francisco to oversee overseas media partnerships across platforms like TikTok, YouTube, and Instagram, build a scalable media matrix, and cultivate strategic relationships to drive brand awareness and ROI.

The role requires 5+ years in overseas media BD/buying, 3+ years of team management, and fluent English for international stakeholders.

Qualifications

• 5+ years in overseas media BD/buying.
• 3+ years of team management experience.
• Fluent professional English for international stakeholders.
• Strong knowledge of major social media ecosystems (TikTok, YouTube, Instagram).

Responsibilities

• Resource & Network Building: Oversee global media partnerships and cultivate long-term strategic relationships.
• Negotiation & Execution: Lead commercial negotiations on rates, benefits, and partnership structures; ensure high ROI and smooth campaign delivery.
• Market & Strategic Insights: Analyze overseas media trends and policy updates to draft high-impact media strategies.
• Team Leadership: Build and mentor the global BD/Media team with clear KPIs and development plans.
• Budget & ROI Management: Establish annual media budgets and review ROI to optimize spend.
• Cross-Functional Synergy: Partner with Sales and Marketing to align media support with core objectives.

Skills

Negotiation

Team Leadership

Budget Management

Media Buying

Strategic Thinking

Education

Bachelor’s degree or higher in Marketing, International Business, Communications

Job description

• Resource & Network Building: Oversee global media partnerships across key platforms (TikTok, YouTube, Instagram); construct a scalable global media matrix and cultivate long-term strategic relationships.
• Negotiation & Execution: Lead commercial negotiations on rates, benefits, and partnership structures; ensure compliance, high ROI, and smooth campaign delivery while resolving operational bottlenecks.
• Market & Strategic Insights: Analyze overseas media trends, policy updates, and competitive landscapes to draft high-impact media strategies that drive brand awareness and conversion.
• Team Leadership: Build and mentor the global BD/Media team, setting clear KPIs, driving execution standards, and providing continuous professional development.
• Budget & ROI Management: Establish annual media budgets, manage resource allocation, track campaign ROI, and lead regular reviews to optimize spend efficiency.
• Cross-Functional Synergy: Partner with Sales and Marketing teams to ensure aligned media support for core business objectives.

Key Qualifications:

• Experience: 5+ years in overseas media BD/buying, plus 3+ years of team management experience; expert-level knowledge of major social media ecosystems (TikTok, YouTube, Instagram).
• Core Competencies: Exceptional negotiation skills, strong resource integration ability, acute cost-consciousness, and experience closing major high-value deals.
• Mindset: Strategic thinker with keen market intuition and agility in fast-changing international environments.
• Languages & Industry Background: Professional English fluency (written and oral) for international stakeholder management; strong grasp of cross-border e-commerce or global business logic preferred.
• Education: Bachelor’s degree or higher in Marketing, International Business, Communications, or related fields.