Media Analyst

AppleOne Employment Services; Los Angeles (CA); On-site; USD 55,000 - 75,000; Full time

Job summary

A staffing and recruitment agency in Los Angeles is seeking a Media Planner to support international marketing campaigns. This role involves coordinating media plans, analyzing performance metrics, and collaborating with cross-functional teams to ensure successful executions. Candidates should possess 3–4 years of experience in Marketing & Media, strong organizational skills, and proficiency in media planning tools. This position includes opportunities for strategic development and performance optimization.

Qualifications

• 3–4 years of experience in Marketing & Media.
• Experience in international marketing or exposure to global campaigns preferred.
• Ability to analyze media performance and provide actionable insights.

Responsibilities

• Supports centralized media planning for international campaigns.
• Collaborates with the Manager to review and refine media plans.
• Oversees day-to-day campaign setup and monitoring.

Skills

Marketing & Media experience

Media performance analysis

Organizational skills

Effective communication

Proficiency in media planning tools

Tools

Microsoft Office Suite

Job description

Responsibilities

• Supports centralized media planning for international campaigns across Linear & Digital platforms.
• Assists in the process of building movie directives for the markets, agencies, and the cross functional teams.
• Collaborates with the Manager to review and refine media plans, ensuring parameters such as flighting, targeting, reach, and measurement are met.
• Owns the digital campaign briefs and contributes to strategy development based on historical performance and market insights.
• Oversees day-to-day campaign setup and monitoring, ensuring timely confirmations and troubleshooting issues with the media agency.
• Places creative requests and tracks asset delivery, ensuring proper localization and adjustments.
• Facilitates communication by capturing meeting notes, and distributing recaps to the pod and cross-functional teams, ensuring clarity on next steps and deliverables.
• Partners with Manager and agency on weekly performance optimizations and makegoods during live campaigns.
• Coordinates custom media programs and launch processes in partnership with International Marketing, Regional Teams, and Media Agency.
• Prepares and delivers media performance reports, including post-campaign analysis and recommendations for future buys.
• Assists in building presentations for senior management and filmmakers.
• Manages billing, purchase orders (PO) creation, and invoice tracking, while working partnering with the Finance Team to manage accruals and ensure accurate financial reconciliation.
• Assists the Director of Media & Analytics with Test and Learn initiatives, international product roll-out, and assists in collecting summaries/market learnings and results.
• Participates in brainstorming sessions and contributes innovative ideas for media executions.

Qualifications

• 3–4 years of experience in Marketing & Media.
• Experience in international marketing or exposure to global campaigns preferred.
• Ability to analyze media performance and provide actionable insights.
• Strong organizational skills and attention to detail.
• Effective verbal and written communication skills.
• Proficiency in media planning tools and Microsoft Office Suite.

Desired Characteristics

• Experience with managing media/advertising costs and supporting budget processes.
• Familiarity with global media platforms and international campaign coordination.
• Exposure to motion picture industry or entertainment marketing preferred.
• Ability to work collaboratively across multiple teams and time zones.
• Strong analytical mindset with a proactive approach to problem-solving.