Social Media Manager

FAT Brands Inc; United States; Remote; USD 70,000 - 90,000; Full time

Benefits offered by this job

Remote work

Occasional travel

Job summary

FAT Brands Inc. is seeking a Social Media Manager to own brand voice and community engagement for assigned brand(s). The role blends strategy, always-on management, and experiential social activations that connect guests with the brand.

The successful candidate will split time between calendar planning, content direction, and overseeing live-brand moments, influencer partnerships, and local activations across platforms.

Qualifications

• 3–5+ years in marketing, community management, or brand/experiential events (restaurant, hospitality, or franchise experience strongly preferred).
• Comfortable operating as both a strategic partner and a hands-on planner.
• Strong writing and storytelling skills with an eye for local authenticity.

Responsibilities

• Develop and own the integrated social calendar for assigned brand(s).
• Provide approvals and collaborate cross-functionally on creative development.
• Act as the community and guest-experience perspective in brand planning discussions.
• Manage experiential activations and influencer events to build brand buzz.
• Identify local influencer relationships and coordinate event logistics.

Skills

Marketing

Community management

Brand events

Influencer relations

Job description

FAT Brands Inc is a leading global franchising company that develops and grows fast casual, quick-service, and casual dining concepts around the world — a portfolio of 12 brands, including Round Table Pizza®, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli's, Great American Cookies, Buffalo's Cafe & Express, Hurricane Grill & Wings, Native Grill & Wings, Pretzelmaker, and Ponderosa and Bonanza Steakhouses, spanning more than 1,700 units worldwide.

The Social Media Manager is the brand-building voice and community owner for their assigned brand(s). This role blends strategic planning, always‑on community management, and creative experience design — developing memorable experiential activations and influencer partnerships that build genuine connections between the brand and its guests. This person will split time between calendar/strategy work and planning or overseeing standout brand moments.

Key Responsibilities

• Bring brand expertise and business priorities to strategic and creative discussions
• Provide approvals and collaborate cross‑functionally on creative development
• Serve as the community and guest‑experience perspective in brand planning conversations
• Own the integrated marketing/social calendar for assigned brand(s)
• Set promotional priorities and ensure cross‑functional alignment across teams
• Conceptualize and manage experiential activations and influencer events that build brand buzz
• Identify and cultivate relationships with relevant local and regional influencers
• Coordinate event logistics and vendor/agency partners, ensuring on‑brand execution
• Drive daily engagement and guest care across community channels
• Identify opportunities to surprise and delight fans
• Foster and grow local community relationships
• Monitor organic content and channel performance
• Share business context behind the numbers and partner with the team on optimization recommendations
• Source authentic local restaurant stories and guest moments
• Facilitate on‑site content capture
• Identify and cultivate local partnership and collaboration opportunities
• Serve as the go‑to marketing resource for assigned brand's daily needs
• Support franchisee‑facing marketing initiatives as needed

Ideal candidate will reside in Los Angeles or OC area. This is a fully remote position, but employee must be available to meet locally for meetings and restaurant visits as well as occasional overnight travel.

Requirements

• 3–5+ years in marketing, community management, or brand/experiential events (restaurant, hospitality, or franchise experience strongly preferred)
• Comfortable operating as both a strategic partner and a creative, hands‑on planner
• Strong writer/communicator with an eye for authentic, local storytelling
• Highly organized — able to own a calendar and juggle multiple concurrent priorities
• Willing and able to attend and oversee events (including evenings/weekends as needed)
• Experience with social/community platforms, influencer relations, and basic performance reporting