Social Media Manager

Jobtailor; Los Angeles (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

Jobtailor in Los Angeles is seeking a seasoned marketing and community professional to own brand storytelling, experiential events, and local partnerships. You will manage the integrated marketing calendar, collaborate cross-functionally, and drive guest engagement across brand channels.

The role emphasizes authentic local storytelling, influencer relations, and hands-on event planning, with flexibility to attend evenings and weekends as needed.

Qualifications

• 3–5+ years in marketing, community management, or brand/experiential events

Responsibilities

• Own the integrated marketing/social calendar for assigned brand(s)
• Coordinate event logistics and vendor/agency partners
• Drive daily engagement and guest care across community channels
• Identify opportunities to surprise and delight fans
• Foster and grow local community relationships

Skills

Strategic partnership

Creative planning

Strong writing/communication

Highly organized

Event attendance & coordination

Relationship building

Social media engagement

Tools

Social Media Platforms

Community Engagement Tools

Job description

• Bring brand expertise and business priorities to strategic and creative discussions
• Provide approvals and collaborate cross-functionally on creative development
• Serve as the community and guest-experience perspective in brand planning conversations
• Own the integrated marketing/social calendar for assigned brand(s)
• Set promotional priorities and ensure cross-functional alignment across teams
• Conceptualize and manage experiential activations and influencer events
• Identify and cultivate relationships with relevant local and regional influencers
• Coordinate event logistics and vendor/agency partners
• Drive daily engagement and guest care across community channels
• Identify opportunities to surprise and delight fans
• Foster and grow local community relationships
• Monitor organic content and channel performance
• Share business context behind performance data and partner on optimization recommendations
• Source authentic local restaurant stories and guest moments
• Facilitate on-site content capture
• Identify and cultivate local partnership and collaboration opportunities
• Serve as the go-to marketing resource for assigned brand's daily needs
• Support franchisee-facing marketing initiatives as needed

Requirements

• 3–5+ years in marketing, community management, or brand/experiential events
• Restaurant, hospitality, or franchise experience strongly preferred
• Comfortable operating as both a strategic partner and a creative, hands-on planner
• Strong writer/communicator with an eye for authentic, local storytelling
• Highly organized — able to own a calendar and juggle multiple concurrent priorities
• Willing and able to attend and oversee events, including evenings/weekends as needed
• Experience with social/community platforms, influencer relations, and basic performance reporting
• Ideal candidate will reside in Los Angeles or OC area

Core Competencies

Demonstrates expertise in integrated marketing and community management, with a strong focus on experiential activations and influencer relations. Proven ability to manage multiple priorities while fostering local partnerships and enhancing guest experiences.

Highest-signal resume keywords

• Integrated Marketing Management
• Community Management
• Influencer Relations
• Event Planning
• Performance Reporting

ATS Optimization Keywords

Hard Skills

• Marketing Strategy
• Creative Development
• Event Logistics Coordination
• Social Media Engagement
• Performance Data Analysis

Soft Skills

• Strong Communication
• Organizational Skills
• Relationship Building
• Creative Problem Solving

Industry Keywords

• Brand Management
• Experiential Marketing
• Hospitality Experience
• Franchise Marketing
• Local Storytelling

Tools & Technologies

• Social Media Platforms
• Community Engagement Tools