Remote Brand & Community Experience Manager

FAT Brands Inc; Los Angeles (CA); On-site; USD 65,000 - 100,000; Full time

Job summary

FAT Brands Inc. seeks a Social Media Manager to shepherd brand storytelling, community management, and experiential marketing.

You will balance strategic planning with hands-on creative execution to activate in-person and digital experiences that resonate with guests. The ideal candidate has a track record in marketing, event planning, and influencer relations, and will collaborate with cross-functional teams to own the brand's social calendar and guest-experience initiatives.

Qualifications

• 3–5+ years in marketing, community management, or brand/experiential events (restaurant, hospitality, or franchise experience strongly preferred)
• Comfortable operating as both a strategic partner and a creative, hands-on planner
• Strong writer/communicator with an eye for authentic, local storytelling
• Highly organized — able to own a calendar and juggle multiple concurrent priorities
• Willing and able to attend and oversee events (including evenings/weekends as needed)
• Experience with social/community platforms, influencer relations, and basic performance reporting

Responsibilities

• Bring brand expertise and business priorities to strategic and creative discussions
• Provide approvals and collaborate cross-functionally on creative development
• Serve as the community and guest-experience perspective in brand planning conversations
• Own the integrated marketing/social calendar for assigned brand(s)
• Set promotional priorities and ensure cross-functional alignment across teams
• Conceptualize and manage experiential activations and influencer events that build brand buzz
• Identify and cultivate relationships with relevant local and regional influencers
• Coordinate event logistics and vendor/agency partners, ensuring on-brand execution
• Drive daily engagement and guest care across community channels
• Identify opportunities to surprise and delight fans
• Foster and grow local community relationships
• Monitor organic content and channel performance
• Share business context behind the numbers and partner with the team on optimization recommendations
• Source authentic local restaurant stories and guest moments
• Identify and cultivate local partnership and collaboration opportunities
• Serve as the go-to marketing resource for assigned brand's daily needs
• Support franchisee-facing marketing initiatives as needed

Job description

FAT Brands Inc. seeks a Social Media Manager to shepherd brand storytelling, community management, and experiential marketing.

You will balance strategic planning with hands-on creative execution to activate in-person and digital experiences that resonate with guests. The ideal candidate has a track record in marketing, event planning, and influencer relations, and will collaborate with cross-functional teams to own the brand's social calendar and guest-experience initiatives.