Brand Manager

FB Society; Dallas, Northern (TX, KY); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Health/dental/vision coverage

Dining discounts

Growth opportunities

Job summary

FB Society in Dallas, TX is seeking a dynamic Brand Manager to lead and elevate marketing across our growing restaurant concepts like Haywire, Son of a Butcher and Ida Claire. This role will own brand strategy, digital and traditional marketing, customer engagement, and overall growth initiatives.

The ideal candidate has 3+ years of marketing experience (1+ year in hospitality or consumer retail), strong analytics, and a proven ability to drive campaigns that boost foot traffic and brand loyalty.

Qualifications

• 3+ years of marketing experience, including at least 1 year in hospitality or consumer retail.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Experience with digital marketing, social media strategy, and brand management.
• Strong analytic skills with market research, data analysis, and customer insights.
• Ability to manage multiple projects in a fast-paced environment.
• Excellent written and verbal communication; leadership capability.

Responsibilities

• Develop and execute marketing strategy across multiple restaurant concepts.
• Oversee brand messaging and visual identity across platforms and locations.
• Manage digital marketing, including website, email, social media, and paid ads.
• Conduct market research to identify trends and monitor competitors.
• Collaborate with operations, design, and finance to align marketing with revenue goals.
• Develop PR, community partnerships, and local store marketing initiatives.
• Manage marketing budget and ROI.

Skills

Brand management

Digital marketing

Market research

Team leadership

Communication skills

Data analysis

Multitasking

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

Comprehensive health, dental, and vision coverage

Dining discounts at all of our restaurant locations

Opportunities for professional growth and development within a fast-growing company

Position Summary

FB Society is seeking a dynamic, strategic, and results-driven Brand Manager to lead and elevate marketing efforts across our actively growing restaurant concepts like Haywire, Son of a Butcher & Ida Claire. This role will oversee all aspects of brand management, digital and traditional marketing, customer engagement, and overall growth strategy.

The ideal candidate will have a passion for hospitality, a strong understanding of consumer trends within the food and beverage industry, and a proven track record of driving brand success through innovative and effective marketing campaigns.

Key Responsibilities

Develop and Execute Marketing Strategy: Design and implement comprehensive marketing plans that align with our brand vision and business objectives across multiple restaurant concepts.

Brand Management: Oversee and maintain consistency in brand messaging, tone, and visual identity across all platforms and locations.

Digital Marketing: Manage digital marketing efforts, including website management, email marketing, social media strategy in partnership with the Content Coordinator, and paid advertising to increase customer engagement and drive foot traffic.

Market Research and Analysis: Conduct market research to identify industry trends, monitor competitor activities, and stay current with marketing best practices. Use insights and data to refine and improve marketing strategies.

Collaborative Partnerships: Work closely with operations, design, and finance teams to ensure marketing initiatives align with business objectives and revenue goals.

Public Relations and Community Engagement: Develop relationships with media and influencers, assist in coordinating PR initiatives, and foster community partnerships to enhance brand presence and reputation.

Local Store Marketing: Identify and activate local marketing opportunities, sponsorships, and grassroots initiatives while partnering with restaurant operations to execute sales-building promotions.

Budget Management: Oversee the marketing budget, ensuring effective resource allocation, cost management, and strong return on investment.

Qualifications

• EXPERIENCE: 3+ years of experience in marketing, with a minimum of 1 year in a role within the restaurant, hospitality, or consumer retail sector.

Bachelor’s degree in Marketing, Business, Communications, or a related field.

Proven experience with digital marketing, social media strategy, and brand management.

Strong analytical skills with experience in market research, data analysis, and customer insights.

Ability to handle and prioritize multiple projects in a fast-paced environment.

Excellent written and verbal communication skills.

Demonstrated ability to lead and inspire a team.

Passion for food and the restaurant industry, with a keen understanding of current food and dining trends.

We participate in the E-Verify program. As part of our commitment to maintaining a legal workforce, we verify the employment eligibility of all new hires through E-Verify.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.