Brand Community Architect - Remote & Experiential

FAT Brands Inc; Los Angeles (CA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Remote-friendly

Job summary

FAT Brands Inc. is seeking a Community Marketing Manager to own brand storytelling, community experiences, and influencer partnerships. You will blend strategic planning with hands-on event planning to create memorable guest moments and authentic local storytelling.

Based in Los Angeles or Orange County, this fully remote role requires occasional in-person meetings and restaurant visits, with travel as needed to execute activations and partner programs that grow brand buzz across markets.

Qualifications

• 3–5+ years in marketing, community management, or brand events (restaurant/hospitality/franchise preferred).
• Strategic partner and hands-on planner with strong writing.
• Ability to tell authentic local stories with impact.
• Highly organized with calendar ownership and multi-priority juggling.
• Willing to attend and oversee events, including evenings/weekends.
• Experience with social platforms, influencer relations, and basic performance reporting.

Responsibilities

• Bring brand expertise to strategic and creative discussions
• Provide approvals and collaborate on creative development
• Serve as the community and guest-experience perspective in brand planning
• Own the integrated marketing/social calendar for assigned brand(s)
• Set promotional priorities and ensure cross-functional alignment
• Conceptualize and manage experiential activations and influencer events
• Identify and cultivate relationships with local and regional influencers
• Coordinate event logistics and vendor/agency partners
• Drive daily engagement and guest care across community channels
• Identify opportunities to surprise and delight fans
• Foster and grow local community relationships
• Monitor organic content and channel performance
• Share business context behind the numbers and suggest optimization
• Source authentic local restaurant stories and guest moments
• Identify local partnership opportunities
• Serve as the go-to marketing resource for daily needs
• Support franchisee-facing marketing initiatives as needed

Skills

Marketing

Community management

Event planning

Influencer relations

Storytelling

Cross-functional collaboration

Tools

Social media platforms

Analytics & reporting tools

Job description

FAT Brands Inc. is seeking a Community Marketing Manager to own brand storytelling, community experiences, and influencer partnerships. You will blend strategic planning with hands-on event planning to create memorable guest moments and authentic local storytelling.

Based in Los Angeles or Orange County, this fully remote role requires occasional in-person meetings and restaurant visits, with travel as needed to execute activations and partner programs that grow brand buzz across markets.