Social Media Manager

Girls Who Code; United States; Hybrid; USD 90,000 - 130,000; Full time

Job summary

Girls Who Code is seeking a Social Media Manager for a hybrid role in New York City. You will lead the development and execution of the organization's social media strategy to grow brand awareness, deepen audience engagement, and build thought leadership across digital platforms.

You will oversee the CEO’s brand and support executive thought leadership while translating organizational priorities into timely, mission-aligned social content.

Qualifications

• Bachelor's degree or equivalent professional experience.
• Minimum 4 years of experience managing social media strategy and content.
• Proven ability to develop and publish high-quality social content quickly in response to timely news and events, while maintaining brand consistency.
• Experience increasing brand awareness, audience engagement, and measurable outcomes.
• Experience creating content for, and managing the social media presence of a senior executive or public figure.
• Strong storytelling and copywriting with adaptable messaging across platforms.
• Solid understanding of social platforms, audience behaviors, trends, and best practices.
• Experience planning and managing integrated social media campaigns from concept through reporting.
• Ability to collaborate cross-functionally with internal teams and executives.
• Familiarity with accessible and inclusive content creation practices.

Responsibilities

• Lead planning, creation, and execution of engaging social content across platforms.
• Develop content strategies to elevate thought leadership, partnerships, fundraising, and community impact.
• Manage content calendar, publishing, engagement, and optimization.
• Lead social campaigns from concept to execution with brand alignment.
• Partner with design and external vendors to ensure visuals meet brand standards.
• Monitor real-time content opportunities and cultural moments.

Skills

Social media strategy

Content creation

Campaign management

Analytics & reporting

Stakeholder collaboration

Brand voice

Video content creation

Education

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or related field

Job description

About the job

Girls Who Code is seeking a Social Media Manager for a hybrid role at our NYC office. The role will lead the development and execution of the organization’s social media strategy to grow brand awareness, deepen audience engagement, and build thought leadership across digital platforms. The manager will also oversee the CEO’s brand and thought leadership online. The candidate should translate organizational priorities into compelling social content, drive performance through data-informed decision-making, and identify opportunities to engage and inspire audiences. This role reports to the Senior Director of Marketing and will oversee Girls Who Code’s social media presence, serving as the primary subject matter expert on strategy, content, trends, and platform innovation. The candidate must translate breaking news, public events, and emerging conversations into timely, mission-aligned social content. Collaboration with teams across the organization is required to elevate the organization’s mission and impact through storytelling and community engagement. The ideal candidate is organized, proactive, and experienced in managing integrated social media campaigns, with strong content instincts, exceptional communication skills, and a passion for advancing equity in technology. This role is NYC-based and requires 2 in-office days per week.

Responsibilities

• Content Development & Campaign Management
  • Lead the planning, creation, and execution of engaging, high-quality social content across platforms including Instagram, LinkedIn, TikTok, BlueSky, YouTube, Facebook, and other relevant channels.
  • Develop content strategies that elevate Girls Who Code’s thought leadership, partnerships, fundraising initiatives, and community impact.
  • Manage the content calendar and oversee day-to-day social media publishing, community engagement, and content optimization.
  • Lead social media campaigns from concept through execution, ensuring alignment with broader marketing and communications initiatives.
  • Partner closely with the Senior Graphic Designer and external vendors, as needed, to create visually compelling content that aligns with brand standards.
  • Identify and execute opportunities for real-time content, trend participation, and cultural moments that align with the organization’s mission and values.
• Community Engagement & Partnerships
  • Foster meaningful engagement with Girls Who Code’s online communities through weekly audience interaction, conversation management, and relationship-building.
  • Develop and maintain relationships with influencers, creators, alumni, partners, and advocates to amplify reach and engagement.
  • Support executive thought leadership and organizational storytelling through strategic social media initiatives.
  • Monitor social conversations and sentiment to identify opportunities, emerging issues, and community feedback.
• Analytics & Performance Optimization
  • Track, analyze, and report on social media performance across platforms, campaigns, and content formats.
  • Translate data into actionable insights and recommendations to improve engagement, audience growth, and campaign effectiveness.
  • Utilize social media management and analytics tools to measure ROI and optimize strategy.
  • Create regular reports and presentations for leadership, highlighting performance trends, learnings, and opportunities.
• Cross-Functional Collaboration
  • Collaborate with teams across Programs, Development, Research, and Executive Leadership to support organizational priorities through social media.
  • Develop strategic content plans and campaigns that support key initiatives, events, partnerships, fundraising efforts, and programmatic milestones.
  • Ensure consistency in brand voice, messaging, and visual identity across all social channels.

Qualifications

• Bachelor\'s degree in Marketing, Communications, Journalism, Public Relations, or a related field, or equivalent professional experience.
• Minumum 4 years of experience managing social media strategy and content.
• Demonstrated ability to develop and publish high-quality social content quickly in response to timely news, cultural moments, organizational priorities, and public events, while exercising sound judgment and maintaining brand consistency.
• Demonstrated success developing and executing social media strategies that increase brand awareness, audience engagement, and measurable business or organizational outcomes.
• Experience creating content for, and managing the social media presence of a senior executive, high-profile leader, or public figure.
• Exceptional storytelling and copywriting skills, with the ability to adapt messaging across platforms while maintaining a consistent brand voice.
• Strong understanding of social media platforms, audience behaviors, platform best practices, emerging trends, and digital culture.
• Experience planning and managing integrated social media campaigns from concept through reporting.
• Experience leading and managing meetings to support social media strategy development and execution in collaboration with multiple stakeholders.
• Proficiency with social media management and analytics platforms.
• Experience analyzing performance data and translating insights into actionable recommendations that improve content strategy and campaign performance.
• Strong project management and organizational skills, with the ability to manage multiple priorities, work independently, and meet deadlines in a fast-paced environment.
• Experience collaborating cross-functionally with internal teams, executives, and external partners.
• Familiarity with accessible and inclusive content creation best practices across digital platforms.
• Knowledge of influencer marketing, creator partnerships, and community management is a plus.
• Experience creating or directing short-form video content for platforms such as Instagram Reels, TikTok, and YouTube Shorts is strongly preferred.
• Passion for advancing equity and opportunity in technology for girls, women, and nonbinary individuals

EEO & Accessibility

Girls Who Code is committed to building a truly diverse and inclusive organization with a focus on valuing, serving, and understanding our target constituents, while challenging all stakeholders to think inclusively for the betterment of our programs. Girls Who Code is an equal opportunity employer committed to a policy of equal treatment and opportunity in every aspect of its hiring and promotion process without regard to race, color, creed, religion, sexual orientation, partnership status, gender and/or gender identity or expression, marital, parental or familial status, national origin, ethnicity, veteran or military status, age, disability, or any other legally protected basis. Racial and ethnic minorities and men are encouraged to apply for vacant positions at all levels. GWC is not able to sponsor employment visas. GWC is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. For individuals with a disability who would like to request an accommodation, please contact [e-mail]

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Compensation transparency statement

The wage range for this role takes into account the many factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; certifications; and other business and organizational needs.

At Girls Who Code, our compensation philosophy is to hire at or near the midpoint of a range and it is not typical for an individual to be hired at or near the maximum for the role. Compensation decisions are dependent on the facts and circumstances of each case.