Social Media Lead

Justworks; New York (NY); Hybrid; USD 147,000 - 190,000; Full time

Benefits offered by this job

Total Rewards @ Justworks

Health & Wellness resources

Job summary

Justworks is seeking a Social Media Lead in New York City to shape how the brand shows up across corporate and executive channels. You will translate priorities into compelling content and campaigns, partnering with Creative, Brand, Growth Marketing, Product Marketing, and Strategic Communications to drive influence and engagement.

You are a self-starter who stays on top of trends and data, combining creative storytelling with rigorous social listening to inform strategy and performance.

Qualifications

• 5–7 years of proven experience in social media strategy, brand storytelling, product content, and community management in-house B2B, SAAS, or tech.
• Experience building integrated social strategies across corporate, brand, product, and executive priorities.
• Experience translating campaigns, product launches, customer stories and earned-media moments into compelling social content.
• Strong understanding of creators, influencers and community engagement to grow brand influence.
• Editorial and creative judgement balancing bold ideas with brand standards and business objectives.
• Experience with scheduling, social listening, and analytics tools including Sprout Social and Meltwater.
• Curiosity and a solution-oriented attitude with attention to detail.
• Proven ability to advise senior stakeholders and collaborate across teams.

Responsibilities

• Develop and execute a social media strategy that advances Justworks’ corporate, brand, product, and marketing priorities.
• Create distinctive, on-brand content for Justworks and priority executives across platforms like LinkedIn, Instagram, X, and more.
• Own editorial calendar, scheduling and publishing; tailor plans for company and executive channels.
• Build relationships with audiences and identify opportunities to engage creators and influencers.
• Monitor trends and issues, coordinate timely responses, and inform content with social listening.
• Collaborate with Creative, Brand, Growth Marketing, Product Marketing, and Strategic Communications to translate campaigns into social content.
• Measure and report on performance, translate insights into recommendations, and test new formats and tools.

Skills

Social media strategy

Brand storytelling

Product content

Community management

Tools

Sprout Social

Meltwater

Job description

Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

At Justworks, we empower small businesses and entrepreneurs to thrive. As Social Media Lead, your role is to bring the stories of our company, products, customers and leaders to life and shape how the Justworks’ brand shows up across social platforms.

You’ll be part of the Strategic Communications team, helping to craft and execute a forward-thinking social media strategy across corporate and priority executive channels. You’ll translate corporate, brand and product priorities into compelling content and campaigns that connect with our audiences, build influence, and help grow the Justworks brand.

You are a self-starter, constantly in tune with social media trends, culture and emerging creators. Whether it’s developing a breakthrough creative concept, discovering a new platform opportunity, or responding swiftly to a key moment, you know how to push a brand forward while keeping it relevant and resonant.

Your creativity shines, and you’re equally comfortable digging into the data that drives performance. Most importantly, you’re a collaborative team player with a strong point of view who can challenge conventional thinking and bring cross-functional stories to life in interesting ways..

Your Success Profile

What You Will Work On

• Develop and Execute Social Media Strategy: Lead an organic social media strategy that advances Justworks’ corporate, brand, product, marketing priorities, establishing clear channel roles, editorial direction, and publishing cadence.
• Content Creation & Executive Platforms: Develop distinctive, on-brand content for Justworks and a focused group of priority executives across platforms including Linkedin, Instagram, X, and more. Own the editorial calendar, scheduling and publishing while creating differentiated plans for company and executive channels..
• Community & InfluencerEngagement: Build relationships with key audiences, identify opportunities to activate relevant creators and influencers, and use community engagement to extend our reach, enter new conversations, and grow Justworks’ influence.
• Rapid Response & Social Listening: Monitor social platforms for emerging issues, trends and opportunities, coordinate timely responses and use social listening to inform content, executive positioning,and reputation management.
• Collaboration & Creative Direction: Partner with Creative, Brand, Growth Marketing, Product Marketing, and Strategic Communications to translate campaigns, launches, earned‑media moments, and research into compelling social content. Develop clear briefs and provide actionable creative direction.
• Analytics, Tools, & Optimization: Measure and report on company and executive social performance, translating audience and cultural insights into recommendations that improve content, engagement, and channel strategy while testing tools and emerging formats.

How You Will Do Your Work

As Social Media Lead, how results are achieved is paramount for your success. The creation of an effective organic social system and scalable processes is critical for this role, as is working cross‑functionally across Marketing – including Communications, Content – and other parts of the company, including People andSales. In this role, your foundational knowledge, skills, abilities, and personal attributes are anchored in the following competencies:

• Business insight - Understand how corporate brand, product, and executive social media supportJustworks’ broader communications, marketing and reputation priorities.
• Functional expertise - Demonstrate deep knowledge of organic social strategy, creative development, platform capabilities, executive positioning, community building, influencer activation and social listening.
• Curiosity and Innovation -Bring a strong creative point of view, challenge familiar approaches and continually explore emerging channels, creators, formats, and cultural opportunities.
• Good judgment - Navigate complex situations with thoughtful decision‑making and the ability to act quickly and strategically; identifying patterns, making connections of underlying issues, understanding risks, developing mitigation strategies, and taking ownership of the outcome.
• Clear communication - Use effective communication skills to articulate ideas and feedback, ensuring clarity and alignment across teams.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

• Camaraderie - Day to day, you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
• Openness - Your default is to open. You're willing to share info, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
• Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
• Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
• Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”

Qualifications

• Minimum of 5-7 years of proven experience in social media strategy, brand storytelling, product content , and community management in‑house B2B, SAAS, and/or tech experience preferred))
• Experience building integrated social strategies and campaigns across corporate, brand, product, and executive priorities A resume or portfolio demonstrating strong creative concepts, distinctive platform‑native content and an ability to push brands beyond conventional approaches
• Experience translating campaigns, product launches, customer stories, executive perspectives and earned‑media moments into compelling social content
• Strong understanding of how creators, influencers and community engagement can help brands reach new audiences and build influence
• Strong editorial and creative judgement, with the ability to balance bold ideas, cultural relevance, brand standards and business objectives
• Experience with scheduling, social listening, and analytics tools including Sprout Social and Meltwater
• Eager to stay up to date on social media trends, best practices, and technology updates including new platforms, features, and toolsSolution‑oriented “get to yes” attitude and extreme attention to detail
• Proven success as a team player and creative collaborator
• Ability to advise senior stakeholders and develop practical guidance that helps executives communicate effectively on social platforms.

The base wage range for this position based in our New York City Office is targeted at $147,000.00 - $190,000.00 per year.

#LI‑Hybrid

#LI‑SP1

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at [e-mail]. Your comfort and success matter to us, and we're here to ensure an inclusive experience.

Our DEIB Report