Social Media Manager

Girls Who Code; New York (NY); On-site; USD 70,000 - 87,000; Full time

Job summary

Girls Who Code is seeking a Social Media Manager to lead strategy and execution across platforms, growing brand awareness and audience engagement while supporting the CEO’s public presence.

The role demands a strategic, data-informed marketer who translates priorities into compelling content, collaborates across teams, and drives measurable outcomes. NYC-based; 2 in-office days weekly.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, PR or related field, or equivalent pro experience.
• Minimum 4 years of experience managing social media strategy and content.
• Ability to publish high-quality social content quickly in response to timely news and events.
• Proven success increasing brand awareness, engagement, and outcomes.
• Experience managing social presence for a senior executive or public figure.
• Excellent storytelling and copywriting; adaptable messaging across platforms.
• Strong understanding of platforms, trends, and digital culture.
• Experience planning integrated campaigns and reporting results.
• Experience leading cross-functional social media discussions with stakeholders.
• Commitment to equity and opportunity in technology for girls and women.

Responsibilities

• Content Development & Campaign Management: plan and execute engaging social content across platforms.
• Develop strategies elevating thought leadership, partnerships, fundraising, and community impact.
• Manage content calendar, publishing, engagement, and optimization.
• Lead campaigns from concept to execution aligned with marketing initiatives.
• Collaborate with designer and vendors to ensure brand-aligned visuals.
• Identify opportunities for real-time content and trends.
• Community Engagement & Partnerships: foster weekly audience interaction and relationships with influencers and partners.
• Support executive thought leadership through strategic social initiatives.
• Monitor conversations to identify opportunities and feedback.
• Analytics & Performance: track, analyze, and report on performance and ROI.
• Translate data into actionable recommendations to improve engagement and growth.
• Use analytics tools to measure performance and present insights to leadership.
• Cross-Functional Collaboration: work with Programs, Development, Research, and Exec Leadership to support priorities.
• Ensure consistent brand voice and visual identity across channels.

Skills

Social media strategy

Content creation

Copywriting

Analytics

Brand voice

Project management

Cross-functional collaboration

Influencer partnerships

Video content

Equity advocacy

Education

Bachelor's degree or equivalent experience

Tools

Social media management platforms

Job description

The Social Media Manager will lead the development and execution of Girls Who Code’s social media strategy to grow brand awareness, deepen audience engagement, and build the brand’s thought leadership across digital platforms. This role will also include the management of the CEO’s brand and thought leadership presence online. This role requires a strategic and creative manager who can translate organizational priorities into compelling social content, drive performance through data-informed decision‑making, and identify new opportunities to engage and inspire our audiences.

Reporting to the Sr. Director of Marketing, the Social Media Manager will oversee Girls Who Code’s social media presence and serve as the organization’s primary subject matter expert on social media strategy, content, trends, and platform innovation. They must possess the ability to rapidly translate breaking news, public events, and emerging conversations into timely, mission‑aligned social content that engages audiences and advances organizational goals. The Social Media Manager will collaborate closely with teams across the organization to elevate Girls Who Code’s mission and impact through thoughtful storytelling and community engagement.

The ideal candidate is a highly organized and proactive marketer with strong content instincts, exceptional communication skills, experience managing integrated social media campaigns, and a passion for advancing equity in technology. This individual is comfortable balancing strategy and execution, working independently, and collaborating across teams to achieve shared goals.

This role is NYC‑based and requires 2 in‑office days per week.

Responsibilities:

Content Development & Campaign Management

• Lead the planning, creation, and execution of engaging, high‑quality social content across platforms including Instagram, LinkedIn, TikTok, BlueSky, YouTube, Facebook, and other relevant channels.
• Develop content strategies that elevate Girls Who Code’s thought leadership, partnerships, fundraising initiatives, and community impact.
• Manage the content calendar and oversee day‑to‑day social media publishing, community engagement, and content optimization.
• Lead social media campaigns from concept through execution, ensuring alignment with broader marketing and communications initiatives.
• Partner closely with the Senior Graphic Designer and external vendors, as needed, to create visually compelling content that aligns with brand standards.
• Identify and execute opportunities for real‑time content, trend participation, and cultural moments that align with the organization’s mission and values.

Community Engagement & Partnerships

• Foster meaningful engagement with Girls Who Code’s online communities through weekly audience interaction, conversation management, and relationship‑building.
• Develop and maintain relationships with influencers, creators, alumni, partners, and advocates to amplify reach and engagement.
• Support executive thought leadership and organizational storytelling through strategic social media initiatives.
• Monitor social conversations and sentiment to identify opportunities, emerging issues, and community feedback.

Analytics & Performance Optimization

• Track, analyze, and report on social media performance across platforms, campaigns, and content formats.
• Translate data into actionable insights and recommendations to improve engagement, audience growth, and campaign effectiveness.
• Utilize social media management and analytics tools to measure ROI and optimize strategy.
• Create regular reports and presentations for leadership, highlighting performance trends, learnings, and opportunities.

Cross‑Functional Collaboration

• Collaborate with teams across Programs, Development, Research, and Executive Leadership to support organizational priorities through social media.
• Develop strategic content plans and campaigns that support key initiatives, events, partnerships, fundraising efforts, and programmatic milestones.
• Ensure consistency in brand voice, messaging, and visual identity across all social channels.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field, or equivalent professional experience.
• Minimum 4 years of experience managing social media strategy and content.
• Demonstrated ability to develop and publish high‑quality social content quickly in response to timely news, cultural moments, organizational priorities, and public events, while exercising sound judgment and maintaining brand consistency.
• Demonstrated success developing and executing social media strategies that increase brand awareness, audience engagement, and measurable business or organizational outcomes.
• Experience creating content for, and managing the social media presence of a senior executive, high‑profile leader, or public figure.
• Exceptional storytelling and copywriting skills, with the ability to adapt messaging across platforms while maintaining a consistent brand voice.
• Strong understanding of social media platforms, audience behaviors, platform best practices, emerging trends, and digital culture.
• Experience planning and managing integrated social media campaigns from concept through reporting.
• Experience leading and managing meetings to support social media strategy development and execution in collaboration with multiple stakeholders.
• Proficiency with social media management and analytics platforms.
• Experience analyzing performance data and translating insights into actionable recommendations that improve content strategy and campaign performance.
• Strong project management and organizational skills, with the ability to manage multiple priorities, work independently, and meet deadlines in a fast‑paced environment.
• Experience collaborating cross‑functionally with internal teams, executives, and external partners.
• Familiarity with accessible and inclusive content creation best practices across digital platforms.
• Knowledge of influencer marketing, creator partnerships, and community management is a plus.
• Experience creating or directing short‑form video content for platforms such as Instagram Reels, TikTok, and YouTube Shorts is strongly preferred.
• Passion for advancing equity and opportunity in technology for girls, women, and nonbinary individuals.

$70,000 - $87,000 a year

Compensation transparency statement:

The wage range for this role takes into account the many factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; certifications; and other business and organizational needs.

At Girls Who Code, our compensation philosophy is to hire at or near the midpoint of a range and it is not typical for an individual to be hired at or near the maximum for the role. Compensation decisions are dependent on the facts and circumstances of each case.

Girls Who Code is committed to building a truly diverse and inclusive organization with a focus on valuing, serving, and understanding our target constituents, while challenging all stakeholders to think inclusively for the betterment of our programs.

Girls Who Code is an equal opportunity employer committed to a policy of equal treatment and opportunity in every aspect of its hiring and promotion process without regard to race, color, creed, religion, sexual orientation, partnership status, gender and/or gender identity or expression, marital, parental or familial status, national origin, ethnicity, veteran or military status, age, disability, or any other legally protected basis. Racial and ethnic minorities and men are encouraged to apply for vacant positions at all levels. GWC is not able to sponsor employment visas.

GWC is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. For individuals with a disability who would like to request an accommodation, please contact [e-mail]