Manager, Programs Marketing

Girls Who Code; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Girls Who Code is seeking a Manager, Programs Marketer to drive awareness, engagement, and growth for our programs and a new tech learning platform. You will craft marketing materials and campaigns to recruit students and facilitators for in‑person and online programs.

Collaborate with Marketing and Programs teams to develop integrated campaigns that boost program visibility, platform signups, and brand presence in the tech community.

Qualifications

• Ability to translate program goals into marketing strategies and campaigns.
• Experience leading multiple projects with many stakeholders.
• Familiarity with online learning audiences and engagement drivers.
• Proven track record in integrated digital marketing across social, email, web, and communities.
• Strong storytelling and content development skills for diverse audiences.

Responsibilities

• Serve as a connector between Programs and Marketing to amplify events and initiatives.
• Develop and execute marketing campaigns for program events and milestones across digital channels.
• Collaborate with Programs to recruit facilitators and students for in-person and online programs.
• Design strategies to drive signups for the learning platform through awareness and engagement.
• Drive student engagement and retention through targeted in-platform activities.
• Create multi-platform materials reflecting the organization's voice and mission.
• Coordinate outreach to student and alumni communities for content submissions.
• Support ad creative, targeting, and messaging to optimize traffic and conversions.
• Analyze campaign performance and use insights to refine strategies.

Skills

Cross-functional collaboration

Project management

Data-driven marketing

Storytelling & content

Fast-paced environment

Equity in tech

Job description

Girls Who Code is seeking a strategic and collaborative Manager, Programs Marketer to drive awareness, engagement, and growth for our programs and a new tech learning platform. This role will play a critical part in helping create compelling marketing materials and campaigns to support student and facilitator recruitment across our programs.

Working closely with cross‑functional teams across Marketing and Programs, this role will develop and execute integrated campaigns that amplify key programs, strengthen brand visibility, and build a vibrant digital community that supports the next generation of women, girls, and nonbinary individuals in technology.

Responsibilities

• Serve as a key connector between the Programs and Marketing teams, ensuring programs and related events are amplified effectively and cohesively across all touchpoints
• Develop and execute marketing campaigns to promote program events, initiatives, and key milestones across digital and social channels
• Partner with the Programs team to create recruitment materials and strategies to recruit facilitators and students for in‑person and online programs
• Design and implement marketing strategies to drive signups for our learning platform, including awareness, acquisition, and engagement
• Design and execute student engagement and retention strategies for our learning platform through targeted in‑platform marketing activities
• Build and optimize marketing plans to drive qualified traffic to our learning platform, converting visitors into active members through targeted messaging and calls‑to‑action
• Create integrated, multi‑platform marketing materials that reflect the voice and mission of the organization while meeting the distinct needs of each program’s audience
• Outreach to our student and alumni community to facilitate content submissions for marketing content
• Provide strategic support on ad creative, targeting, and messaging to drive traffic to our learning and amplify programs initiatives — maximizing both click‑through and conversion rates
• Track and analyze campaign performance metrics across channels, using data insights to continuously refine strategies and improve member acquisition and retention

Qualifications

• Strong cross‑functional collaboration skills with the ability to translate program goals into effective marketing strategies and campaigns
• Strong project management skills to lead multiple projects with numerous stakeholders
• Familiarity with online learning audiences and communities, with an understanding of what drives engagement, participation, and long‑term membership
• Demonstrated ability to develop and execute data‑driven marketing campaigns, using performance metrics and audience insights to guide strategy. Experience creating integrated digital marketing campaigns across social media, email, web, and community platforms
• Strong storytelling and content development skills with the ability to translate complex ideas into engaging, accessible messaging. Experience supporting community‑building initiatives such as online forums, digital learning communities, events, or member engagement programs
• Comfort working in a fast‑paced, collaborative environment and managing multiple initiatives simultaneously
• Passion for advancing equity and opportunity in technology for girls, women, and nonbinary individuals

EEO and Disability Statement

Girls Who Code is committed to building a truly diverse and inclusive organization with a focus on valuing, serving, and understanding our target constituents, while challenging all stakeholders to think inclusively for the betterment of our programs.

Girls Who Code is an equal opportunity employer committed to a policy of equal treatment and opportunity in every aspect of its hiring and promotion process without regard to race, color, creed, religion, sexual orientation, partnership status, gender and/or gender identity or expression, marital, parental or familial status, national origin, ethnicity, veteran or military status, age, disability, or any other legally protected basis. Racial and ethnic minorities and men are encouraged to apply for vacant positions at all levels. GWC is not able to sponsor employment visas.

GWC is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. For individuals with a disability who would like to request an accommodation, please contact [e-mail].

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Compensation Transparency Statement

The wage range for this role takes into account the many factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; certifications; and other business and organizational needs. At Girls Who Code, our compensation philosophy is to hire at or near the midpoint of a range and it is not typical for an individual to be hired at or near the maximum for the role. Compensation decisions are dependent on the facts and circumstances of each case.