Social Media Manager

DEMONWARE (CANADA) , INC.; Santa Monica (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Activision Blizzard in Santa Monica, CA seeks a dynamic Social Media Manager to lead end-to-end social strategy for multiple game properties across X, Instagram, TikTok, YouTube, Twitch, Facebook, Reddit and more.

This on-site role with a hybrid work model offers collaboration with publishing, brand, communications, and creative teams to drive engagement, community growth, and cultural relevance within gaming communities.

Qualifications

• 5+ years of social media experience within gaming, entertainment, or consumer digital brands—agency-side or in-house.
• Experience leading social strategy and executing large-scale programs with minimal oversight.
• Experience managing multiple agencies, content studios, and cross-functional partners.

Responsibilities

• Develop and own the end-to-end social media strategy for Activision across platforms including X, Instagram, TikTok, YouTube, Twitch, Facebook, Reddit, and emerging channels.
• Build long-term social strategies that drive discovery, engagement, community growth, and cultural relevance across diverse gaming audiences.
• Partner with Publishing, Brand, Communications, Community, Creative, and Product teams and agencies to align social strategy and execution with major company and franchise milestones.
• Develop creative strategy for high-impact campaigns, announcements, trailers, character reveals, and live-ops moments as appropriate.
• Partner and guide internal and external creative teams to ensure consistent, high-quality production and execution across all platforms.
• Produce best-in-class social content that is innovative, platform-native, and reflective of gaming culture.
• Serve as the social media point of contact across teams, aligning stakeholders on priorities, calendars, and messaging across the company and game properties.

Skills

Social media strategy

Gaming industry knowledge

Collaborative

Analytical thinking

Education

Bachelor's degree in marketing or related field

Tools

Social analytics tools

Agency management tools

Job description

Job Title:Social Media ManagerRequisition ID:R028013Job Description:Job Title : Social Media ManagerReporting To: VP, Public Relations and CommunicationsDepartment : CommunicationsLocation: Santa Monica, CA

Your Mission

We are seeking a high-energy, strategic Social Media Manager with deep experience in the video game and/or entertainment industries. This role will drive and execute the social media vision and strategy across multiple game properties while managing a network of external social media agencies and internal creative partners. This is a high-impact, hands-on role for a self-starter who thrives in fast-moving environments, pushes creative boundaries, and can independently develop and scale world-class social programs. This is an onsite role located in Santa Monica, CA.This role is anticipated to be assigned as a hybrid work model position, with some work on-site at an Activision Blizzard office and some work remote.

What you bring to the table

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

• You are a high-energy, proactive self-starter who delivers results and drives initiatives across teams.
• You are passionate about video games, gaming communities, and how social media shapes player experiences.
• You are a creative thinker excited to push boundaries and experiment with new formats.
• You are highly collaborative, but comfortable driving initiatives without needing constant direction.

What you will do

• Develop and own the end-to-end social media strategy for Activision across platforms including X, Instagram, TikTok, YouTube, Twitch, Facebook, Reddit, and emerging channels.
• Build long-term social strategies that drive discovery, engagement, community growth, and cultural relevance across diverse gaming audiences.
• Partner with Publishing, Brand, Communications, Community, Creative, and Product teams and agencies to align social strategy and execution with major company and franchise milestones.
• Develop creative strategy for high-impact campaigns, announcements, trailers, character reveals, and live-ops moments as appropriate.
• Partner and guide internal and external creative teams to ensure consistent, high-quality production and execution across all platforms.
• Produce best-in-class social content that is innovative, platform-native, and reflective of gaming culture.
• Serve as the social media point of contact across teams, aligning stakeholders on priorities, calendars, and messaging across the company and game properties.
• Organize and maintain global editorial calendars, ensuring consistent cadence, coordination, and clarity.
• Collaborate closely with internal creative teams, including Publishing, Creative Services, Marketing, and game development teams, to ensure social content authentically represents the essence of each game, its world, characters, and player community.
• Translate game vision, narrative themes, and player insights into compelling, platform-native social storytelling that resonates with core players while also attracting a broader, more diverse audience.
• Partner with developers and creative stakeholders to proactively identify upcoming moments, content beats, and features that can drive excitement, community conversations, and long-term engagement.
• Develop reporting, insights, and KPI tracking using tools, native platform analytics, and additional reporting suites.
• Translate analytics into actionable recommendations that improve performance, content quality, and audience growth.
• Continually refine best practices for social channels and partner with regional teams to localize and optimize strategies.
• Drive complex, multi-title social activations, ensuring flawless execution against deadlines, budgets, and creative standards.
• Identify cultural moments, platform trends, influencer opportunities, and real-time conversations relevant to the company and our franchises.

Minimum Requirements

• 5+ years of social media experience within gaming, entertainment, or consumer digital brands-either agency-side or in-house.
• Experience leading social strategy and executing large-scale programs with minimal oversight.
• Experience managing multiple agencies, content studios, and cross-functional partners.
• Strong understanding of gaming culture, player communities, social platform ecosystems, and content formats.
• Proven ability to develop and present clear, compelling creative briefs that inspire innovative work.
• Strong organizational and project management skills with the ability to manage complex calendars, campaigns, and budgets.
• Analytical skills with familiarity using tools, native analytics, and other measurement platforms.
• Strong communication skills - able to influence at all levels and across functions.
• Bachelor's degree in marketing, communications, journalism, or equivalent experience.

Extra Points

• Experience managing social media programs for large-scale