Social Media Manager

Ahrefs; Palo Alto (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Ahrefs is seeking a Brand Social Media Specialist to craft snappy, witty copy that reflects our brand voice across social channels. This on-site role requires working from Palo Alto, with the team in the office to drive engagement and growth.

You will own the daily content strategy, translate complex ideas into human-centric posts, and stay ahead of trends to ensure relevant, shareable content across X/Twitter, LinkedIn, YouTube, Instagram, and Reddit.

Qualifications

• Proven experience managing social media for a brand with platform nuance.
• Exceptional writing with concise, engaging, and humorous social copy.
• A natural instinct for current internet culture, trends, and authentic leverage.
• Strong editorial judgment and ability to translate complex topics into simple content.
• Self-driven and autonomous: able to identify opportunities and execute ideas.

Responsibilities

• Own our social media presence and define the daily content strategy across X/Twitter, LinkedIn, YouTube, Instagram, and Reddit.
• Translate our brand voice into platform-specific copy that is witty, humorous, and insightful.
• Stay up-to-date with trends and platform changes to keep content relevant.
• Develop and curate a steady stream of original social content from company news, product updates, and industry insights.
• Repurpose longer-form content into concise social-first formats for maximum reach.
• Collaborate with marketing, product, and content teams to align social messaging with campaigns.

Skills

Brand voice writing

Social media management

Trend analysis

Content strategy

Autonomy

Job description

We're looking for a Brand Social Media Specialist who lives and breathes social platforms. This role is aboutcrafting snappy, humorous, and insightful copy that captures attention, drives engagement, and truly reflectsAhrefs' distinct brand voice across all our social channels. If you instinctively know the right meme, caption,or trend to jump on, and can translate complex ideas into shareable, human-centric content, you'll thrive here.

This role is based out of one of our offices — Palo Alto, Cambridge (MA), Singapore or Tokyo. You can be based in whichever of these you have the legal right to work in, but this is an on-site role: we're looking for someone who'll be in the office with the team.

Responsibilities

About the Role

We're looking for a Brand Social Media Specialist who lives and breathes social platforms. This role is aboutcrafting snappy, humorous, and insightful copy that captures attention, drives engagement, and truly reflectsAhrefs' distinct brand voice across all our social channels. If you instinctively know the right meme, caption,or trend to jump on, and can translate complex ideas into shareable, human-centric content, you'll thrive here.

This role is based out of one of our offices — Palo Alto, Cambridge (MA), Singapore or Tokyo. You can be based in whichever of these you have the legal right to work in, but this is an on-site role: we're looking for someone who'll be in the office with the team.

Responsibilities

• Own our social media presence, defining and executing the daily content strategy across keyplatforms like X/Twitter, LinkedIn, YouTube Community, Instagram, and Reddit.
• Translate our brand's unique voice into engaging, platform-specific copy that ranges from witty and
  humorous to insightful and straightforward.
• Stay relentlessly up-to-date with social media trends, platform changes, and emerging formats,ensuring Ahrefs' content is always relevant and ahead of the curve.
• Develop and curate a steady stream of original social content based on company news, productupdates, industry insights, and broader cultural moments.
• Repurpose longer-form content (blog posts, videos) into concise, compelling social-first formatsdesigned for maximum shareability and impact.
• Experiment with new content types, hooks, cadences, and storytelling approaches to continuouslyoptimise engagement and reach.
• Collaborate with the broader marketing team, product, and content creators to ensure socialmessaging aligns with overall brand campaigns and objectives.
• Monitor social performance and engagement metrics to understand what resonates and adaptstrategies accordingly.

Requirements

Must have:

• Proven experience managing social media for a brand, demonstrating a deep understanding of platform nuances and audience behaviours.
• Exceptional command of language with a portfolio showcasing your ability to write concise, engaging,and often humorous social copy.
• A natural instinct for current internet culture, trends, and the ability to leverage them authentically forbrand communication.
• Strong editorial judgment and the ability to turn complex or technical topics into simple, compellingsocial content.
• Self-driven and autonomous: you can identify opportunities, execute ideas, and iterate withoutconstant oversight.

Nice to have:

• Experience working in the SaaS industry or with B2B tech brands.
• Familiarity with Ahrefs' tools and the SEO/marketing landscape.
• Skills in basic image/video creation or editing for social media.

What Success Looks Like

In 6 months: You'll have established a clear, consistent, and engaging voice for Ahrefs across our primary social channels. Our social engagement will show a noticeable uptick in likes, shares, comments, and conversation quality. You'll be actively contributing fresh, timely ideas to our content calendar, and your ability to spot and capitalise on relevant trends will be evident.

In 1 year: Our social media presence will be a significant and growing channel for brand awareness and leadgeneration. You'll have demonstrably increased our social media exposure, engagement rates, and followercount across all key platforms, directly correlating with an increase in qualified leads and product marketgrowth initiatives. You'll be seen as the go-to expert for all things social at Ahrefs, innovating and pushing ourbrand boundaries.

Why Ahrefs?

At Ahrefs, we believe in empowering people to do their best work without micromanagement. You'll have theautonomy to make smart decisions and truly own our social media voice, directly shaping how millions ofmarketers and businesses perceive our brand. We're a company that values honesty,results, and simple solutions over complex ones. Come join a smart, collaborative team where your words willmake a real impact.

Location:Palo Alto, Cambridge (MA), Singapore or Tokyo — on-site

Ahrefs does not engage with agencies or third party recruitment solutions for the roles we hire for. If at any point we need help, we'll let you know!