Social Media Manager

Ahrefs; Boston (MA); On-site; USD 65,000 - 90,000; Full time

Job summary

Ahrefs is seeking a Brand Social Media Specialist who lives and breathes social platforms. You will craft snappy, humorous, and insightful copy that reflects Ahrefs' distinct voice across all social channels.

This on-site role requires being in one of the listed offices (Palo Alto, Cambridge MA, Singapore, or Tokyo) with the team. You will own content strategy, adapt to trends, and collaborate across marketing to drive engagement and brand growth.

Qualifications

• Proven experience managing social media for a brand with platform nuances.
• Portfolio showing concise, engaging, and often humorous social copy.
• Natural instinct for current internet culture, trends, and authentic brand communication.
• Strong editorial judgment and the ability to simplify complex topics into social content.
• Self-driven and autonomous with initiative and minimal oversight.

Responsibilities

• Own social media presence and define daily content strategy for X/Twitter, LinkedIn, YouTube Community, Instagram, and Reddit.
• Translate Ahrefs' voice into platform-specific copy from witty to insightful.
• Stay current with social trends, platform changes, and emerging formats.
• Develop and curate original social content from news, product updates, and cultural moments.
• Repurpose long-form content into concise social-first formats for maximum reach.
• Experiment with new content types, hooks, cadences, and storytelling approaches.
• Collaborate with marketing, product, and content teams to align social messaging with campaigns.
• Monitor performance metrics and adapt strategies based on engagement.

Skills

Social media management

Copywriting

Internet culture/trends

Editorial judgment

Autonomy

Job description

We're looking for a Brand Social Media Specialist who lives and breathes social platforms. This role is about crafting snappy, humorous, and insightful copy that captures attention, drives engagement, and truly reflects Ahrefs' distinct brand voice across all our social channels. If you instinctively know the right meme, caption, or trend to jump on, and can translate complex ideas into shareable, human-centric content, you'll thrive here.

This role is based out of one of our offices — Palo Alto, Cambridge (MA), Singapore or Tokyo. You can be based in whichever of these you have the legal right to work in, but this is an on-site role: we're looking for someone who'll be in the office with the team.

Responsibilities

• Own our social media presence, defining and executing the daily content strategy across key platforms like X/Twitter, LinkedIn, YouTube Community, Instagram, and Reddit.
• Translate our brand's unique voice into engaging, platform-specific copy that ranges from witty and
  humorous to insightful and straightforward.
• Stay relentlessly up-to-date with social media trends, platform changes, and emerging formats, ensuring Ahrefs' content is always relevant and ahead of the curve.
• Develop and curate a steady stream of original social content based on company news, product updates, industry insights, and broader cultural moments.
• Repurpose longer-form content (blog posts, videos) into concise, compelling social-first formats designed for maximum shareability and impact.
• Experiment with new content types, hooks, cadences, and storytelling approaches to continuously optimise engagement and reach.
• Collaborate with the broader marketing team, product, and content creators to ensure social messaging aligns with overall brand campaigns and objectives.
• Monitor social performance and engagement metrics to understand what resonates and adapt strategies accordingly.

Requirements

• Must have:
• Proven experience managing social media for a brand, demonstrating a deep understanding of platform nuances and audience behaviours.
• Exceptional command of language with a portfolio showcasing your ability to write concise, engaging, and often humorous social copy.
• A natural instinct for current internet culture, trends, and the ability to leverage them authentically for brand communication.
• Strong editorial judgment and the ability to turn complex or technical topics into simple, compelling social content.
• Self-driven and autonomous: you can identify opportunities, execute ideas, and iterate without constant oversight.

Nice to have

• Experience working in the SaaS industry or with B2B tech brands.
• Familiarity with Ahrefs' tools and the SEO/marketing landscape.
• Skills in basic image/video creation or editing for social media.

What Success Looks Like

In 6 months: You'll have established a clear, consistent, and engaging voice for Ahrefs across our primary social channels. Our social engagement will show a noticeable uptick in likes, shares, comments, and conversation quality. You'll be actively contributing fresh, timely ideas to our content calendar, and your ability to spot and capitalise on relevant trends will be evident.

In 1 year: Our social media presence will be a significant and growing channel for brand awareness and lead generation. You'll have demonstrably increased our social media exposure, engagement rates, and follower count across all key platforms, directly correlating with an increase in qualified leads and product market growth initiatives. You'll be seen as the go-to expert for all things social at Ahrefs, innovating and pushing our brand boundaries.

Why Ahrefs?

At Ahrefs, we believe in empowering people to do their best work without micromanagement. You'll have the autonomy to make smart decisions and truly own our social media voice, directly shaping how millions of marketers and businesses perceive our brand. We're a company that values honesty, results, and simple solutions over complex ones. Come join a smart, collaborative team where your words will make a real impact.

Location: Palo Alto, Cambridge (MA), Singapore or Tokyo — on-site

Ahrefs does not engage with agencies or third-party recruitment solutions for the roles we hire for. If at any point we need help, we'll let you know!