Global Social Content Lead

HR on Demand; Los Angeles (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

HR On Demand is partnering with a leading PC hardware and gaming peripherals manufacturer to hire a Global Social Content Lead. This role owns the global social strategy and content engine, aligning HQ, regional teams, Creative, Product Marketing, and external partners.

You will balance premium storytelling with platform-native content for LinkedIn, Instagram, TikTok, X, Facebook, and emerging channels, driving engagement, share of voice, and impactful product launches across markets.

Qualifications

• 7+ years of experience in social media, content strategy, digital marketing, or a related discipline, ideally within a global brand environment.
• Strong experience developing and leading social media strategies across multiple platforms and international markets.
• Experience within consumer technology, consumer electronics, gaming, tech lifestyle, premium consumer goods, or another highly product-led industry.

Responsibilities

• Develop and own the global social media and content strategy across the company’s consumer and technology businesses.
• Build master content calendars aligned with brand priorities, product launches, campaigns, events, and commercial objectives.
• Define the role of each social platform and develop platform-specific strategies for LinkedIn, Instagram, TikTok, X, Facebook, and other relevant channels.
• Establish clear objectives and KPIs around audience growth, engagement, share of voice, brand awareness, and campaign performance.
• Continuously evolve the strategy based on platform changes, audience behavior, competitor activity, and performance data.

Skills

Social strategy

Content strategy

Global/intl

Platform knowledge

Influencer partnerships

Analytics & listening

Stakeholder mgmt

Tools

Social listening tools

CMS / content platforms

Job description

HR On Demand (HROD) is a Texas-based, full-service HR partner helping global companies establish and grow their U.S. operations. We provide end-to-end HR solutions — from talent acquisition and payroll to compliance, employee relations, and organizational development. Backed by Fortune 500 HR leadership experience, we help businesses build compliant, high-performing teams and navigate the complexities of the U.S. market with confidence.

We're posting this role on behalf of our client, a globally recognized manufacturer of PC hardware and gaming peripherals, best known for computer cooling solutions, as well as PC cases, power supplies, keyboards, mice, and other gaming and enthusiast-PC accessories.

Role Overview

We're looking for a Global Social Content Lead to own and evolve the company's global social media strategy as the brand expands from its PC component roots into a broader, premium technology and systems company.

This is much more than a social media management role. We're looking for someone who can build the strategy, content engine, and global operating model behind a major technology brand's social presence — connecting global HQ, regional marketing teams, Creative, Product Marketing, and external partners around one consistent direction.

The ideal candidate understands how to balance premium brand storytelling with platform-native content. You know when a highly produced product story is needed, but you're equally comfortable creating content designed specifically for TikTok, Instagram Reels, LinkedIn, X, Facebook, and emerging platforms.

You'll be responsible for growing the brand's digital presence globally, increasing meaningful engagement and share of voice, and ensuring socials becomes a powerful part of both brand building and product launches.

Key Responsibilities

Develop and own the global social media and content strategy across the company's consumer and technology businesses. Build master content calendars aligned with brand priorities, product launches, campaigns, events, and commercial objectives. Define the role of each social platform and develop platform-specific strategies for LinkedIn, Instagram, TikTok, X, Facebook, and other relevant channels. Establish clear objectives and KPIs around audience growth, engagement, share of voice, brand awareness, and campaign performance. Continuously evolve the strategy based on platform changes, audience behavior, competitor activity, and performance data.

Global Content Planning & Execution

Lead the planning and development of social-first content across product launches, brand campaigns, technology stories, events, partnerships, and always-on communications. Partner closely with Creative and Product Marketing teams to translate complex products and engineering innovations into engaging, accessible social content. Balance premium, highly produced brand assets with fast-moving, platform-native content designed for social audiences. Ensure content feels relevant to each platform rather than simply repurposing the same assets across every channel.

Global & Regional Social Coordination

Build effective workflows between global HQ and regional marketing teams to create a consistent global social presence while allowing for local market relevance. Develop social guidelines, content calendars, approval processes, and governance structures that enable regional teams to execute effectively. Coordinate global campaigns and product launches across markets and time zones. Ensure the brand maintains a consistent voice and premium visual identity across global and regional social channels.

Audience Growth, Engagement & Share of Voice

Develop strategies to grow high-quality audiences and increase the company's share of voice within technology, PC hardware, consumer electronics, and adjacent categories. Identify opportunities around cultural moments, product conversations, communities, creators, and industry trends. Partner with influencer and creator teams on collaborations, cross-channel activations, and content opportunities. Develop community engagement strategies that encourage conversation and strengthen relationships with customers, enthusiasts, creators, and industry audiences.

Social Analytics & Optimization

Own social media reporting and use performance data to continuously improve content strategy. Track follower growth, engagement, reach, share of voice, content performance, audience behavior, and campaign results. Use social listening tools to identify emerging conversations, competitor activity, customer sentiment, and content opportunities. Translate performance insights into clear recommendations for Marketing, Creative, Product Marketing, and leadership teams.

Qualifications

• 7+ years of experience in social media, content strategy, digital marketing, or a related discipline, ideally within a global brand environment.
• Strong experience developing and leading social media strategies across multiple platforms and international markets.
• Experience within consumer technology, consumer electronics, gaming, tech lifestyle, premium consumer goods, or another highly product-led industry.
• Deep understanding of LinkedIn, Instagram, TikTok, Facebook, and X, including platform algorithms, audience behavior, content formats, and emerging trends.
• Proven experience growing social audiences, engagement, and brand share of voice.
• Strong understanding of both premium brand content and fast-moving, platform-native social content.
• Experience developing social content around physical products and major product launches.
• Experience working with Creative, Product Marketing, Brand, PR, regional marketing teams, agencies, creators, and external partners.
• Strong knowledge of social listening, analytics, reporting, and social media management tools.
• Experience building content calendars, workflows, governance, and global-to-regional social processes.
• Strong project management and communication skills, with the ability to manage multiple campaigns, markets, and stakeholders simultaneously.
• Based in or willing to relocate to the Los Angeles / City of Industry area and able to work onsite.

Preferred Qualifications

• Experience working for a global consumer technology or premium product brand.
• Strong understanding of PC hardware, consumer electronics, technology, or enthusiast communities.
• Experience supporting a brand transformation or significant repositioning.
• Experience developing social strategies across both B2C and B2B audiences.
• Experience working with global HQ and regional marketing teams across multiple markets and time zones.
• Experience with influencer, creator, and community-led marketing.
• Experience using social listening and competitor intelligence to identify opportunities and increase share of voice.
• Mandarin Chinese language skills or experience working closely with teams in Asia is a plus.