Manager, Culture Comms

We Are Social; Los Angeles (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

We Are Social is seeking a Manager, Culture Comms who drives audience‑centric social execution and trend spotting for diverse client campaigns. You will own fast-paced delivery, craft social strategies, and partner with Creative and Strategy teams to elevate brand conversations.

You will shape content plans across platforms, build audience profiles, and lead social-first executions that resonate with Gen Z and culture-driven communities. Excellent collaboration and rapid iteration are essential.

Qualifications

• 3+ years experience in a Social Media focused role
• Serial social media user with deep platform knowledge
• Deeply passionate about culture, trends, fandoms, and communities
• Experience in creative brief and content planning
• Strong research capabilities
• Excellent organizational and client-facing skills

Responsibilities

• Maintain an obsessively online mindset across TikTok, Reels, X, and emerging platforms
• Develop audience personas and algorithmic profiles for targeted content
• Collaborate with internal and client teams to build social strategies and best-in-class content
• Create and manage content plans, calendars, and channel strategies for campaigns
• Identify strategic creator partnerships aligned with audience subcultures
• Partner with Creative teams to build social-first playbooks and execute ideas

Skills

Social media strategy

Audience insights

Content planning

Creative briefs

Trend spotting

Client communication

Job description

THE ROLE

We Are Social is looking for a Manager, Culture Comms who is passionate about social media. The role will serve as the primary engine for audience‑centric social execution and strategic trend‑spotting for our clients. You should be able to react quickly in a fast paced environment, taking ownership of delivering our best work. You should be truly passionate about social media, what trends are shaping it, what best practice looks like and how brands and fans are changing the landscape.

WE ARE

A creative agency powered by social connections. That means we thrive on what's trending and creating campaigns that get people buzzing. We call it "Ideas Worth Talking About," and we've proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald's, Adidas, Universal Studios, and YouTube.

WHY YOU'LL LOVE IT HERE

• We like to laugh, we live for celeb gossip and we're great on AUX
• Our passport program lets you explore and work from one of our 18 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more
• You best believe we know how to celebrate our wins. And our losses (it's how we learn)
• From carbon offsets to community kitchens, we're passionate about making a difference
• Did we say snacks? Because we have great snacks (Shoutout to Sheila who keeps the kitchen stocked)

YOU ARE

• A person who thrives in a fast-paced environment, responding quickly and proactively
• Not interested in just following trends - you want to create them
• A self-starter, who'll take ideas from concept to execution, navigating feedback like a pro

What You'll Do

• A "chronically online" mindset with an obsessive understanding of TikTok, Reels, X, and emerging platforms
• Develop distinct audience personas and algorithmic profiles to ensure content is hyper‑targeted and reaches the intended communities
• Work side by side with our internal and client team to develop and execute social strategies, helping to create best‑in‑class content to establish the brand as an industry leading account on key platforms
• Build, manage, execute and social content plans, channel strategies and calendars across always‑on and campaigns that speaks to key moments in culture and ensure optimal execution of platform features (sounds, hashtags, filters, etc)
• Vet and Identify strategic creator partnerships that align with specific audience subcultures and creative concepts
• Partner with Creative teams to build community management playbooks and ensure all creative ideas are "social‑first" and executed to perfection
• Have a thorough understanding of the brand compass and the social strategy and how it plays out in your day‑to‑day role
• Lead tactical creative briefs by channel, audience and content pillar in partnership with Strategy team
• Serve as the go‑to internal source for emerging trends that spark high‑impact creative thinking
• Understand the ins‑and‑outs of channel updates and form POVs to share implications for internal and external partners
• Regularly guide a variety of brands on reactive content opportunities and create rationale for clients
• Lead a social media audits and research deepdives in partnership with R&I teams
• Confidently be the "voice of Gen Z" to clients and internal teams
• Stay ahead of AI tools and trends and leverage features to supercharge workflow, synthesize research and iterate on strategic frameworks, insights and audience personas

Requirements For This Role

• 3+ years experience in a Social Media focused role
• Serial social media user who can show a deep understanding of key platforms
• Deeply passionate about culture, trends, fandoms and communities
• Creative brief and content planning experience
• Confident research capabilities
• Strong organizational skills
• Ability to interface with clients across contexts
• Effective communication skills

JOIN US

At We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work.

We Are Social is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For California applicants, you may view We Are Social's Privacy Notice for California Employees and Job Applicants at https://wearesocial.com/us/wp-content/uploads/sites/3/2023/07/CA-Employee-and-Job-Applicant-CPRA-Notice.pdf