Social Media Manager

Solomon Page; New York (NY); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

medical

dental

401(k)

direct deposit

commuter benefits

Job summary

Solomon Page is seeking a Social Media Manager in New York to serve as the primary voice for clients on major platforms, blending data, strategy and creative to optimize campaigns in real time.

The role requires in-house brand social media background, strong community management, and cross-functional collaboration with Strategy, Creative, Production, and Client Services. Hybrid work and a competitive salary reflect the role's strategic focus.

Qualifications

• 3-6 years of experience in social media management or digital marketing.
• In-house brand experience preferred; agency experience a plus.
• strong strategic foundation and audience engagement instincts.

Responsibilities

• Monitor trends and cultural conversations to inform client briefs.
• Develop social-first concepts with Strategy and Creative teams.
• Manage brand social channels and content calendars.
• Collaborate with creators to brief, develop and optimize content.
• Interpret performance data to improve engagement and strategy.
• Communicate insights and risks to internal partners.

Skills

Social media strategy

Community management

Copywriting

Cross-functional collaboration

Analytics & social listening

Platform knowledge (Meta/TikTok/X/Pins

Sprout Social

Education

Bachelor's degree in marketing

Tools

Sprout Social

Job description

Our client, a leading social and creator-driven advertising agency, is seeking a Social Media Manager to join their team. This role sits at the intersection of data, strategy, and creative — serving as the primary voice and advocate for clients across social platforms while partnering cross-functionally with Strategy, Creative, Production, and Client Services to optimize campaigns in real time. The ideal candidate comes from an in-house brand social media background, brings strong strategic instincts and community management skills, and is culturally tuned in with a sharp POV on what makes social content work. Agency experience is a plus but not required — brand-side candidates who are ready to bring that perspective into an agency environment are strongly encouraged to apply.

This is a full-time role. Hybrid role 2 days a week in office. Salary range is $75-90k.

Responsibilities:

Social Intelligence, Trends & Creativity:

• Monitor emerging social trends, cultural conversations, and influencer activity through social listening and platform tracking to inform new and existing client briefs.
• Leverage social listening tools to identify emerging audience behaviors, engagement opportunities, and cultural insights that unlock fresh creative ideas.
• Translate emerging trends into innovative, social-first concepts in partnership with Strategy and Creative teams.
• Keep the agency informed on emerging platforms, rising creators, and shifts across the influencer landscape.
• Contribute to agency thought leadership by developing strong social-first perspectives and maintaining a clear POV on industry trends and cultural moments.

Strategy Planning & Development:

• Partner with the Strategy team to translate social listening, research, and cultural insights into content plans, campaign recommendations, and overarching social strategies.
• Apply audience insights and platform data to inform strategic recommendations for both new business pitches and ongoing client work.
• Monitor emerging platform features and social behaviors to identify opportunities and incorporate relevant innovations into influencer and social briefings.
• Convert real-time performance data into actionable recommendations that improve content strategy, campaign outcomes, and community growth.Develop and maintain tone of voice guidelines that ensure brands communicate consistently across platforms while staying true to their core identity.

Community Management & Engagement:

• Manage brand-owned social media channels across primary platforms where applicable, including developing and overseeing content calendars aligned with campaign objectives and key cultural moments.
• Create platform-native content and copy tailored to each channel, audience, and brand voice in partnership with the Creative team.
• Lead both proactive and reactive community management across comments, DMs, mentions, and community inquiries, maintaining timely and brand-appropriate engagement.
• Partner directly with content creators to brief, develop, review, and optimize social content, ensuring alignment with brand strategy and campaign objectives.
• Work with Analytics and Insights to interpret channel and community performance data, applying learnings to continuously improve engagement and content strategy.
• Identify and elevate complex community concerns, potential brand risks, and emerging crisis scenarios to the appropriate internal partners.

Collaboration:

• Partner cross-functionally with Strategy, Creative, Data and Analytics, and Client Services to ensure social content and community management efforts support broader campaign and brand objectives.
• Communicate community sentiment, emerging trends, performance insights, and key learnings to internal teams to enable informed, agile decision-making.
• Proactively surface risks, opportunities, and strategic recommendations to support successful campaign execution across all client accounts.

Required Qualifications:

• Bachelor's degree or equivalent professional experience in marketing, social media, or a related field.
• 3-6 years of experience in social media management, community management, or digital marketing; in-house brand experience is preferred, with agency experience considered a plus.
• Social strategy and community management are the core priorities for this role — candidates with a strong strategic foundation and instinct for audience engagement are strongly preferred over those whose background is primarily content creation.
• Proven experience creating, publishing, and managing platform-native social content across major platforms including Meta, TikTok, X, and Pinterest.
• Excellent copywriting and written communication skills, with the ability to adapt tone, voice, and messaging fluidly across multiple brands and platforms.
• Strong understanding of social media platforms, algorithms, emerging trends, and platform best practices across any vertical — auto, fashion, CPG, entertainment, and others are all equally relevant.
• Experience with social media management and publishing tools is required; Sprout Social is listed here, but comparable platform experience is equally welcome.
• Exceptional attention to detail with the ability to spot the nuances that drive deeper audience connection.
• Strong cross-functional collaboration skills with the ability to work effectively across multiple disciplines and stakeholder groups.
• Comfortable thriving in a fast-paced, entrepreneurial environment while managing competing priorities and responding to real-time cultural moments.
• A portfolio of relevant work is a plus but not required — examples discussed verbally during the interview process are completely acceptable.

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers — which sets us apart in the industries we serve.

• medical
• dental
• 401(k)
• direct deposit
• commuter benefits

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results.

For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook and LinkedIn.

Opportunity Awaits.