Social Media Manager

Ben Greenfield Life; Northern (KY); Hybrid; USD 65,000 - 95,000; Full time

Job summary

Ben Greenfield Life is seeking a Remote Social Media Manager to lead content across Instagram, Facebook, X, TikTok, LinkedIn, and YouTube, coordinating with Partnerships and Podcast teams to expand reach and revenue.

You will own the social strategy, calendar, and community engagement, write compelling captions, optimize posts for each platform, and ensure brand voice across all channels while staying agile in a fast-paced environment.

Qualifications

• 3-5 years of experience managing social media accounts for a brand or influencer.
• Proven track record of creating content that drives engagement and business results.
• Brand-level experience, voice consistency, and translating strategy into content that converts.
• Demonstrated funnel execution and content that carries audiences to the next step.
• Organizational capacity to execute at volume across multiple platforms.
• Strong writing skills and copy that matches brand voice.
• Fluency in social media culture and trends with good judgment.
• Highly organized with attention to detail.
• Proficiency in photo and video editing tools (e.g., Canva, Adobe Premiere).
• Experience scheduling content using social media management tools.
• Comfortable in a fast-paced, evolving environment.
• Ability to work cross-functionally with internal teams and partners.
• US residents in all states preferred (excluding CA, IL, NJ, OH, PA, WA).
• Bachelor’s degree preferred, not required.

Responsibilities

• Own social media strategy and content calendar for Ben Greenfield Life and TRIUMPH Coaching across platforms, with support for YouTube.
• Build the social media playbook and SOPs for drafting, optimization, scheduling, and community engagement.
• Analyze content performance and audience trends to improve reach and engagement.
• Write, optimize, and schedule content and stories at optimal times.
• Monitor and respond to community members in a timely, on-brand manner across platforms.
• Repurpose podcast, YouTube, and website content into social-first posts.
• Collaborate with Partnerships on affiliate content and tracking codes.
• Coordinate with podcast, operations, and customer service to ensure brand consistency.
• Communicate cross-departmentally for alignment on posts and timing.
• Spot trending opportunities and integrate them into broader content strategy.
• Repurpose website content into valuable social posts.
• Perform basic photo and video editing for platform formats.
• Stay current on platform trends and emerging tools.

Skills

Social media strategy

Content creation

Brand voice

Writing captions

Trends analysis

Funnel knowledge

Project management

Cross-functional collaboration

Analytics

Education

Bachelor’s degree preferred

Tools

Canva

Adobe Premiere

Job description

Location: Remote
Position Type: Full-Time

About LIFE Enterprise:

LIFE Enterprise is the parent organization behind two powerful brands: Ben Greenfield Life, a globally recognized health, performance, and longevity brand, and TRIUMPH Coaching, a high-performance coaching program built to transform the way people train, think, and live. Together, these brands represent a growing ecosystem of digital content, premium products, programs, and experiences dedicated to helping people optimize their lives.

We move quickly, priorities evolve, and much of what we do is still being built. If you want to build something real alongside a team that cares deeply about the work, keep reading.

Overview:

The Social Media Manager is responsible for writing, optimizing, and releasing content, along with engaging with the communities across Instagram, Facebook, X, TikTok, and LinkedIn for Ben Greenfield Life and TRIUMPH Coaching. This role owns social strategy and execution, working closely with the Partnerships and Podcast teams to extend the reach of our flagship content, collaborations, and keep social working in lockstep with the broader calendar, reporting to the Director of Operations. The successful candidate will bring fresh strategy and energy to our existing social presence, driving audience growth, engagement, revenue, and cultural relevance for the brands.

Key Responsibilities:

• Own social media strategy and content calendar for Ben Greenfield Life and TRIUMPH Coaching across Instagram, Facebook, X, TikTok, and LinkedIn, with support for YouTube
• Build the social media playbook, develop and maintain SOPs for content drafting, optimization, scheduling, and community engagement that let us execute at volume without sacrificing quality.
• Analyze content performance and audience trends to make strategic recommendations that improve reach, engagement, and overall content quality
• Write, optimize, and schedule content and stories to release at optimal times, based on platform best practices
• Monitor and respond to community members in a timely, on-brand manner across all assigned platforms
• Repurpose podcast, YouTube, and website content into social-first posts that extend the reach of our flagship content
• Collaborate closely with the Partnerships team on affiliate and advisory content, ensuring brand alignment, proper links/codes/tracking, and staying current on the status of paid content and posts
• Collaborate with the podcast, operations, and customer service teams to ensure brand consistency, and to develop an understanding of social media campaigns with broader organizational goals
• Communicate cross-departmentally to ensure alignment with posts, including proper social media copy, visual assets, and timing of release.
• Spot trending and viral opportunities in real time and bring them into the broader content strategy
• Repurpose content from the BGL website to create value-driven social posts.
• Perform basic photo and video editing to prepare content for each platform’s format and specs
• Stay current on platform trends, algorithm shifts, and emerging social media tools

Qualifications & Requirements:

• 3-5 years of experience managing social media accounts for a brand or influencer
• A proven track record of creating content that drives both high engagement and business results. We want receipts. Come prepared to show specific content you made, how it performed, and what it did for the business beyond the view count.
• Brand-level experience, not just personal account growth. You have done this work in someone else’s voice, adopting a brand’s perspective and point of view, and translating strategic thinking into content that converts into real business results.
• Demonstrated funnel execution. You understand how a post connects to the next step, and you have built content that actually carried people there.
• The organizational capacity to execute at volume. This role ships a high quantity of content across several platforms. That takes systems and discipline, not just good instincts.
• Strong writing skills, with the ability to craft compelling, accurate captions and copy that match brand voice
• Deeply fluent in social media culture and trends, with the judgment to know what’s worth acting on
• Highly organized with a keen eye for detail
• Proficiency in photo and video editing tools (e.g. Canva, Adobe Premiere, or similar)
• Working knowledge of Instagram, Facebook, X, YouTube, TikTok, and LinkedIn best practices
• Experience scheduling content using social media management tools
• Comfortable working in a fast-paced, evolving environment with shifting priorities
• Ability to work cross-functionally with various internal teams and partners
• US residents in all states except CA, IL, NJ, OH, PA, and WA preferred
• Bachelor’s degree preferred, not required

Compensation:

Dependent on experience