Sr. Specialist, Organic Social

The Home Depot; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

The Home Depot is seeking a Sr. Specialist, Content (Organic Social) to drive brand engagement through a platform-first, customer-led content strategy.

You will concept, create and deliver high-quality content across Instagram, TikTok, Facebook, X, Pinterest and YouTube, leading end-to-end development from strategy to execution. Collaborating with creative studios and enterprise partners, you will translate complex projects into clear brand-aligned stories that empower customers and optimize

Qualifications

• Bachelor's degree or equivalent in a related field.
• 3-5+ years of experience in organic social media and content creation.
• Experience collaborating with cross-functional teams and partners.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Owns end-to-end development of organic social content across platforms with independent creative thinking.
• Partners with studios, marketing and enterprise teams to translate complex projects into clear, on-brand stories.
• Leads content strategy and hands-on execution for social channels, driving engagement and optimization.

Skills

Communication skills

Project management

Analytical skills

Tech savvy

Collaboration

Education

Bachelor's degree or related field

Job description

Position Purpose:

As the Sr. Specialist, Content (Organic Social), this person will drive meaningful brand engagement through a platform-first, customer-led content strategy. This role will be responsible for concepting, creating and delivering high-quality content across The Home Depot's organic social channels, including Instagram, TikTok, Facebook, X, Pinterest and YouTube. You will lead the end-to-end development of content-from content strategy and high-level ideation to hands-on execution. By partnering with our creative Studios, marketing teams and enterprise partners, you will translate complex projects into clear, compelling and brand-aligned stories that empower our customers and drive measurable engagement and ongoing optimization.

Key Responsibilities:

• 60% - Content Creation & Execution - Owns the end-to-end development of organic social content across key platforms (e.g., Instagram, TikTok, Facebook, X, Pinterest, YouTube), using independent creative thinking and techniques to produce high-quality, on-brand work. Develops copy, visuals and video content that meet company standards, brand guidelines and quality expectations, ensuring all deliverables are proofread and error-free. Utilizes tools and systems to efficiently manage workflows and deliver content within prescribed timelines. Applies sound judgment to proactively identify and solve problems, and participates in strategic discussions to share expertise, improve creative outputs and drive innovation across organic social efforts.




• 20% - Cross-Functional Collaboration & Partnership - Builds strong relationships and partners cross-functionally with key stakeholders, including agencies, creative teams, studio, media, merchandising, marketing, public relations and platform partners. Demonstrates situational adaptability, stepping in to influence direction and drive change to deliver more customer- and brand-centric results. Streamlines workflows and develops solutions to meet project needs, improve efficiency and enable effective collaboration across teams. Serves as social media subject matter expert to partner teams and leaders to highlight best-in-class work.




• 20% - Project Management - Manages organic social projects from intake through delivery, overseeing timelines and milestones to ensure work stays on track and delivers against objectives. Serves as the day-to-day point of contact for agency partners, providing clear direction and feedback. Owns in-house project timelines and workflows, proactively identifying risks, resolving issues and adjusting plans as needed to meet deadlines and business needs.

Direct Manager/Direct Reports:

• Position Reports to Manager Organic Social


• Position has no direct reports

Travel Requirements:

• Typically requires overnight travel less than 5% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On some occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area; any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.


• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Excellent written and verbal communication skills


• Experience: 3-5+ years of experience in organic social media and content creation


• Collaboration: Highly collaborative team player who is focused, self-motivated and detail-oriented


• Agility:Comfortable shifting between strategic planning and hands-on execution, with the flexibility to adapt to changing priorities and tight timelines


• Ability to manage multiple projects at the same time


• Solid understanding of various marketing tools


• Strong analytically with demonstrated business planning skills


• Positive, upbeat, can-do, professional and responsible attitude, independent and self-directed yet also team oriented


• Influential; practiced in negotiating with others in ways that result in win-win outcomes


• Ability to work with other team members in either a support or leadership role


• Knowledge and understanding of social media platforms and their respective participants and how they can be deployed in different scenarios.


• Knowledge of media planning and evaluation

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of an bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

• No additional education is required

Minimum Years of Work Experience:

• 4

Preferred Years of Work Experience:

• 3

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Action Oriented


• Communicates Effectively


• Organization Savvy


• Tech Savvy

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. - $0.00 - $0.00