Senior Social Media Strategist: Growth & Partnerships

84 Lumber; Eighty Four (PA); Sur place; USD 70 000 - 110 000; Plein temps

Résumé du poste

84 Lumber is seeking a Social Media Manager to lead our organic social strategy across all platforms. You will shape the brand voice, drive audience growth, and manage influencer partnerships while collaborating with the marketing team to deliver compelling content that supports business objectives.

The role guides a Social Media Coordinator, oversees content calendars, and coordinates with agencies for production.

Qualifications

• Bachelor's degree or equivalent in a related field.
• Experience managing social media for a corporate brand or agency.
• Proficiency with social media management, publishing, and analytics platforms.
• Strong understanding of social media analytics, reporting, and optimization.
• Excellent written and verbal communication with strong attention to detail.
• Highly organized with multiple projects in a fast-paced environment.

Responsabilités

• Develop and execute the company's organic social media strategy across all platforms.
• Create and manage the annual organic social media plan aligned with priorities and campaigns.
• Establish and maintain a consistent brand voice and messaging across channels.
• Develop channel-specific strategies for LinkedIn, Instagram, Facebook, TikTok, and YouTube.
• Lead audience growth initiatives and foster community engagement.
• Manage influencer marketing programs and relationships with creators.
• Oversee social media partnerships, campaigns, and collaborations.
• Own the content calendar and coordinate cross-channel content production.
• Collaborate with agencies and internal teams for on-site shoots and storytelling opportunities.
• Monitor performance, generate monthly/quarterly reports, and optimize content strategy.

Connaissances

Social media management

Content strategy

Analytics

Communication skills

Formation

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field

Outils

Sprout Social

Description du poste

84 Lumber is seeking a Social Media Manager to lead our organic social strategy across all platforms. You will shape the brand voice, drive audience growth, and manage influencer partnerships while collaborating with the marketing team to deliver compelling content that supports business objectives.

The role guides a Social Media Coordinator, oversees content calendars, and coordinates with agencies for production.