Social Media Specialist

Westrock; Honolulu (HI); On-site; USD 60,000 - 75,000; Full time

Job summary

North Atlantic Imports, LLC is seeking a social media specialist to grow visibility across TikTok, YouTube, Instagram, and Pinterest, collaborating with our content development team to produce text and graphic layouts that reflect the brand.

You will manage a social calendar and coordinate with videographers/photographers, write engaging posts, and help set goals by platform. A portfolio of social content is requested with applications.

Qualifications

• BA/BS in social media marketing or related field.
• 2+ years of social media experience.
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign).

Responsibilities

• Grow social media visibility and engagement across platforms.
• Create and curate daily social content with the content team.
• Write engaging social content reflecting the brand voice.
• Set monthly/annual goals by platform and outline steps to achieve them.
• Monitor and respond to public comments during and after hours.
• Maintain a social media calendar and communicate content needs.
• Build and maintain a strong brand identity.
• Track analytic data and create summary reports.
• Coordinate with team on marketing videos, campaigns, and launches.
• Stay up to date on trends, tools, and scheduling platforms.

Skills

Social media marketing

Platform knowledge

Education

BA/BS in Social Media Marketing

Tools

Adobe Creative Suite

Scheduling platforms

Job description

Job Description

Department: Marketing
Reports to: VP Marketing

Essential Functions

• Grow social media visibility and engagement across all platforms with a focus on TikTok, YouTube, Instagram, Pinterest, and other user forums.
• Create and curate daily social media content, including text and graphic layout/design, in conjunction with our content development team members, especially our videographers and photographers.
• Write highly engaging social media content that reflects our brand’s voice.
• Help set monthly/annual goals by platform and determine steps to achieve them.
• Monitor and help respond to public comments and questions both during and after business hours and on weekends.
• Maintain a social media calendar and clearly communicate content needs to other team members.
• Always build and maintain a strong brand identity.
• Track and create summary reports of analytic data.
• Coordinate with other team members on marketing videos, campaigns, and product launches.
• Keep up to date on new and emerging trends, tools, scheduling platforms, and practices in social media.
• Other duties as assigned.

Requirements

• BA/BS in Social Media Marketing, Marketing, Graphic Design, Communications, or related program with equivalent work experience.
• 2+ years of social media experience.
• Strong understanding of all social media platforms.
• Knowledge of social media scheduling platforms.
• Proficiency with the Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Attention to detail and self‑driven; knows what to prioritize, and gets it done.
• Excellent planning and time‑management skills.
• Understand the role of organic and paid social media strategies and know how to implement and maintain them.
• Some basic photography may be required from time to time.
• As we are an outdoor cooking company, any food or cooking experience is preferred.
• Submission of a basic portfolio of social media & graphic design layouts is requested with the application.

North Atlantic Imports, LLC is an equal opportunity employer. We consider applications for all positions without regard to race, color, religions, gender, gender identity, sexual orientation, national origin, age, veteran’s status or status as a qualified individual with a disability.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, activities, and reporting may change at any time with or without notice.