Our client in the Food and Beverage industry is hiring a Director of Commercialization!
ABOUT THE ROLE
We're looking for a hands-on Social Media & Influencer Marketing Manager to own the full lifecycle of our social and creator presence - from strategy and calendar planning to on-the-ground content capture, influencer relationships, and community engagement. This is a builder/doer role, not a pure strategist seat: you'll be setting the plan and executing it yourself, day to day, including at events and shoots out in the Hamptons.
WHAT YOU'LL DO
- Content & Influencer Strategy: Own the social content calendar, identify and manage creators and influencers, lead outreach and negotiations, coordinate briefs and deliverables, and track campaign performance and ROI.
- Content Capture & Editing: Shoot and edit photo and video content at events, activations, and in the field, creating platform-native content for Reels, TikTok, and Stories while maintaining brand consistency.
- Gifting & Creator Follow-Through: Manage product gifting from shipment to creator follow-up, ensure partnerships generate published content, and track deliverables to completion.
- Community & Engagement: Manage daily publishing, engage with creators and wellness communities, build partner relationships, and respond to DMs and comments in the brand's voice.
- Giveaways & Collaborations: Plan and execute giveaways and co-marketing campaigns, coordinate logistics and promotions with partners, and report on results to improve engagement and growth.
WHAT YOU BRING
- 2-4+ years in social media, influencer marketing, or creator partnerships (DTC/consumer brand experience preferred)
- Proven ability to both strategize and execute - comfortable setting a calendar and also picking up a camera
- Strong shooting and editing skills (iPhone/mirrorless + CapCut, Premiere, or similar)
- Experience managing influencer relationships and gifting programs end-to-end
- Excellent written voice for engaging/commenting authentically as the brand
- Highly organized - able to track multiple creators, gifting follow-ups, and campaigns at once
- Based in or able to work from NYC, with flexibility to travel to the Hamptons for events (seasonal, likely more frequent in summer)
NICE TO HAVE
- Existing relationships with creators/influencers in wellness, clean eating, nutrition, or performance/athlete lifestyle spaces
- Experience running brand giveaways or co-branded collabs
- Familiarity with TikTok Shop or affiliate/creator commerce programs