Social Media Manager

Hairstory; New York (NY); Hybrid; USD 54,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Unlimited time off

16 weeks paid parental leave

75% employee discount

Job summary

Hairstory in New York seeks a Social Media Manager to own our organic social strategy, daily channel management, and community growth. You will turn our brand voice, product education, and hairdresser expertise into content that earns attention, builds trust, and supports discovery and sales.

You will lead strategy with analytics, collaborate with creators and hairdressers, and publish across Instagram, TikTok, and Facebook.

Qualifications

• 4–6 years of social media experience with brand channels ownership.
• Growing engaged audiences and improving organic performance with measurable results.
• Deep knowledge of Instagram and TikTok, short-form storytelling and analytics.
• Excellent copywriting and editing skills aligned with a distinctive brand voice.
• Experience briefing with creative teams and adapting content for channels.

Responsibilities

• Own social strategy and channel performance.
• Develop and execute the organic social strategy for Instagram, TikTok, and Facebook; evaluate emerging channels.
• Set channel goals with the VP of Integrated Marketing and manage calendars.
• Define content pillars and formats to make Hairstory's voice recognizable.
• Lead social content planning and execution.
• Ideate and create content for Brand, Ulta, Creators and Hairdressers.
• Generate platform-native concepts, hooks, scripts, and captions; translate trends.
• Write clear briefs and partner with creatives, hairdressers, creators, and resources.
• Own scheduling, publishing, approvals, profile updates, and channel hygiene.
• Adapt assets for social; collaborate on production for complex work.
• Build community and amplify authentic voices; manage comments and DMs.
• Use social listening to identify needs, feedback, and trends; share insights.
• Partner with influencer/affiliate leads to integrate content; confirm permissions.
• Develop UGC initiatives and encourage conversation, advocacy, and discovery.
• Measure results and improve strategy; regular reporting on reach, engagement, and conversions.
• Test hooks and formats; translate findings into calendar changes.
• Collaborate with teams to connect social insights to business priorities.

Skills

Social media strategy

Copywriting

Analytics

Community management

Project management

Brand channel ownership

Tools

CapCut

Native platform editors

Analytics tools

Project management software

Job description

Hairstory is seeking a Social Media Manager to own our organic social strategy, daily channel management, and community growth. You will turn our brand point of view, product education, and hairdresser expertise into content that earns attention, builds trust, and supports discovery and sales.

This role combines strategic ownership with hands-on publishing, copywriting, community engagement, and performance analysis.

What you will do

• Own social strategy and channel performance
• Develop and execute the organic social strategy for Instagram, TikTok, and Facebook, and evaluate emerging channels based on audience and business opportunity.
• Set channel goals with the VP of Integrated Marketing and own monthly and weekly calendars aligned with launches, campaigns, retail moments including Ulta, and ongoing product education.
• Define content pillars, recurring series, and channel-specific formats that make Hairstory's voice recognizable and give audiences a reason to follow and engage.
• Lead social content planning and execution
• Ideate and create content to fulfill a large pipeline across Brand, Ulta, Creators and Hairdressers
• Generate platform-native concepts, hooks, scripts, and captions; translate trends and cultural conversations into timely ideas that fit the brand.
• Write clear creative briefs and partner with creative teams, hairdressers, creators, and external resources to deliver social assets suited to each platform.
• Own scheduling, publishing, approvals, quality checks, profile updates, and channel hygiene; manage deadlines and keep stakeholders aligned.
• Adapt approved assets for social through lightweight edits, text overlays, and platform tools, working with creative partners on more complex production.
• Build community and amplify authentic voices
• Manage comments, direct messages, and proactive engagement in a warm, informed brand voice; partner with customer support to resolve questions and elevate sensitive issues.
• Use social listening to identify audience needs, product feedback, trends, and potential reputation issues, and share actionable insights with internal teams.
• Partner with influencer and affiliate leads to integrate creator, customer, and hairdresser content into organic social; confirm permissions and usage rights before publishing.
• Develop community participation and UGC initiatives that encourage conversation, advocacy, and product discovery.
• Measure results and improve the strategy
• Own regular reporting on reach, engagement rate, shares, saves, audience growth, video retention, traffic, and attributable conversions where available.
• Test hooks, formats, messaging, and posting approaches; turn findings into clear recommendations and calendar changes.
• Collaborate with integrated marketing, PR, retail, paid media, and creative teams to connect social insights and content to broader business priorities.

About you

You combine strong creative judgment with an analytical approach. You understand what makes people stop, watch, share, and participate, and can turn that understanding into a focused plan.

You take ownership, prioritize effectively, and collaborate generously. You care about product education, sustainability, and serving both customers and the professional hairdresser community.

Your experience

• 4-6 years of relevant social media experience, including independent ownership of brand channels, strategy, calendars, and reporting.
• A track record of growing engaged audiences and improving organic social performance, with examples that explain your role, results, and what you learned.
• Deep working knowledge of Instagram and TikTok, including platform behavior, short-form storytelling, community practices, and native analytics.
• Excellent copywriting and editing skills, with the ability to make product education clear, engaging, and consistent with a distinctive brand voice.
• Experience briefing and collaborating with creative teams and creators, and adapting content for different channels and audiences.
• Strong community judgment, customer empathy, and experience handling sensitive conversations and escalating issues appropriately.
• Comfort with social publishing and analytics tools, project management systems, and lightweight video editing tools such as CapCut or native platform editors.
• Strong organization and ability to manage competing priorities, work independently, and use data to guide decisions.
• Beauty, haircare, or lifestyle experience is a plus, as is experience with creator content, affiliate programs, TikTok Shop, or retail marketing. Please share examples of channels you have managed, relevant content, and measurable results.

What we offer

• Base salary range up to $90K, plus annual Bonus
• Unlimited time off and 16 weeks of paid parental leave.
• Health insurance beginning the month following your start date, with 100% of the base-plan premium covered; flexible spending accounts.
• A 401(k) program with a company match up to 5%; short-term and long-term disability coverage.
• A 75% employee discount, celebration of diverse holidays and events, and regular opportunities to discuss growth and performance.

This role follows a hybrid schedule from our NYC office. Occasional evening or weekend coverage may be needed for planned launches, events, or time-sensitive community issues, with expectations coordinated in advance whenever possible.

About Hairstory

At Hairstory, we are on a mission to change the way people wash their hair through education and detergent-free cleansing. We care about our customers, the professional hairdresser community, and a more sustainable future. Our values include servant leadership and an authentic commitment to sustainability.

Hairstory is an Equal Opportunity Employer. We welcome individuals of varying strengths, skills, backgrounds, and ideas, and consider candidates without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, veteran status, or any other protected status. If you need an accommodation during the hiring process, please let us know