Social Media Manager

Bask and Lather Co; City of Yonkers (NY); On-site; USD 60,000 - 80,000; Full time

Job summary

A growing haircare brand is looking for a Social Media Manager to elevate its digital presence. This full-time, on-site role in Yonkers focuses on developing social strategies, content creation, and community engagement. Candidates should have 5+ years of relevant experience and a strong background in beauty or lifestyle brands. The position requires proficiency in tools like CapCut and Adobe Photoshop, alongside excellent communication and project management skills.

Qualifications

• Minimum 5+ years of experience managing social media for a consumer brand.
• Proven track record growing and managing social channels in beauty or lifestyle.

Responsibilities

• Develop multi-platform social strategy across major platforms.
• Manage content calendar aligned with brand priorities.
• Create and oversee high-quality multimedia content.
• Monitor community interactions and respond to comments.
• Lead social execution of key brand campaigns and product launches.
• Track KPIs and provide insights for strategy improvement.

Skills

Social media strategy

Content creation

Community engagement

Project management

Analytical skills

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

CapCut

Canva

Adobe Photoshop

Later

Sprout Social

Job description

About Bask & Lather Co.

Bask & Lather Co. is a fast-growing, family‑founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured‑hair care brands in the U.S., loved for our authentic story, transformative results, and community‑first approach.

It’s an exciting time to join our team as we grow and build a culture rooted in creativity, collaboration, and care. Together, we’re shaping the next chapter of a brand powered by community and led by purpose to help people everywhere love their hair, love their journey, and love themselves.

Role Overview

We are seeking a Social Media Manager to lead and elevate Bask & Lather’s digital presence across all social platforms. This role combines strategy, creativity, and execution — driving engagement, strengthening community, and ensuring our brand stands out in the beauty and haircare space.

As an integral member of the Marketing team, the Social Media Manager will work closely with the Senior Director of Brand Marketing, social media coordinators, and creative partners to shape the voice, look, and performance of Bask & Lather’s digital storytelling.

This is a full‑time, on‑site position based in our Yonkers headquarters.

Key Responsibilities

Social Media & Content Management

• Develop and execute a multi‑platform social strategy across Instagram, TikTok, Facebook, YouTube, Lemon8, and Pinterest.
• Manage and maintain a cross‑channel content calendar aligned with brand priorities, launches, and key cultural moments.
• Create and oversee production of high‑quality multimedia content — including reels, short‑form videos, and graphics.
• Write engaging, on‑brand captions that drive conversation and align with Bask & Lather’s tone of voice.
• Lead content reviews to ensure all assets meet creative, aesthetic, and messaging standards.
• Monitor daily community interactions and respond to comments, DMs, and mentions in a timely, brand‑consistent manner.
• Stay ahead of social trends, sounds, and formats to keep Bask & Lather relevant and innovative.
• Organize digital assets and maintain an efficient content filing system.
• Coordinate photoshoots and brand activations alongside the creative and marketing teams.

Campaigns, Launches & Rollouts

• Lead the social execution of key brand campaigns, product launches, and promotions.
• Collaborate cross‑functionally to ensure content creation, scheduling, and analysis align with campaign objectives.
• Monitor and analyze campaign performance, providing actionable insights for continuous improvement.
• Support event and live activation coverage, capturing real‑time social content when needed.

Community Engagement & Live Content

• Build authentic relationships with the Bask & Lather community through direct engagement and storytelling.
• Host and support live‑stream events, educational sessions, and behind‑the‑scenes moments.
• Develop strategies to promote livestreams and brand experiences before, during, and after events.

Influencer & Creator Partnerships

• Research, vet, and manage influencer and creator partnerships.
• Oversee influencer brief creation, review, and alignment with campaign timelines and brand calendar.
• Coordinate content approvals, product mailers, and influencer seeding initiatives.
• Track and evaluate influencer performance, engagement, and ROI to guide future partnerships.
• Collaborate with PR and brand marketing teams to amplify influencer campaigns and earn media coverage.

Measurement & Reporting

• Track KPIs weekly and monthly across all platforms (engagement rate, reach, growth, conversion).
• Conduct competitive benchmarking and trend analysis to inform strategy.
• Deliver clear reporting to leadership with insights and next‑step recommendations.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field preferred.
• Minimum 5+ years of experience managing social media for a consumer brand (internships not included).
• Proven track record growing and managing brand social channels, ideally in beauty, wellness, or lifestyle.

Technical Skills

• Proficient in CapCut, Canva, and Adobe Photoshop.
• Strong understanding of native social analytics and tools like Later, Planoly, or Sprout Social.
• Experience directing and editing short‑form video content for TikTok and Instagram Reels.
• Solid understanding of influencer marketing and paid amplification best practices.

Personal Attributes

• Passionate about beauty, haircare, and community storytelling.
• Highly organized with strong project management and multitasking skills.
• Excellent communication and copywriting abilities.
• Comfortable being on camera for brand storytelling and live content.
• Team player who thrives in a fast‑paced, collaborative environment.
• Creative problem solver with a proactive mindset and keen attention to detail.

Work Environment

• Full‑time, on‑site role based in Yonkers, NY (no remote option).
• Standard office environment with occasional event and content production days.
• Must be able to lift up to 15 lbs for product setups or event activations.

Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment.

Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law.

We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs.