Social Media Coordinator

Bask and Lather Co; City of Yonkers (NY); On-site; USD 50,000 - 70,000; Full time

Job summary

A fast-growing haircare brand is seeking a Social Media Coordinator to enhance its online presence. Responsibilities include content creation and community engagement across various social media platforms. Ideal candidates have 2+ years in social media roles and are adept in tools like Canva and Adobe. Join a vibrant team committed to delivering authentic brand stories and driving community interactions.

Qualifications

• 2+ years of experience in social media coordination or related field.
• Strong knowledge of social platforms, especially TikTok and Instagram.
• Excellent communication skills and team-oriented attitude.

Responsibilities

• Support execution of social media strategy across platforms.
• Create daily content including graphics and videos.
• Engage with the community and manage comments.

Skills

Social Media Management

Content Creation

Community Engagement

Trend Analysis

Photo and Video Editing

Tools

Canva

CapCut

Adobe Photoshop

Google Docs

Microsoft Excel

Job description

Join to apply for the Social Media Coordinator role at Bask & Lather Co

About Bask & Lather Co. Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured‑hair care brands in the U.S., loved for our authentic story, transformative results, and community‑first approach.

It’s an exciting time to join our team as we grow and build a culture rooted in creativity, collaboration, and care. Together, we’re shaping the next chapter of a brand powered by community and led by purpose to help people everywhere love their hair, love their journey, and love themselves.

Role Overview

The Social Media Coordinator supports the execution of Bask & Lather’s social media strategy across all platforms. This role is responsible for daily content creation, community engagement, TikTok Lives, trend tracking, and assisting with influencer and campaign support. The ideal candidate is creative, highly organized, eager to learn, and excited to contribute to a fast‑growing beauty brand.

This is a full‑time, fully on‑site role in our Yonkers office.

Key Responsibilities

Content Creation & Publishing

• Support Social Media Managers by helping execute the social strategy across Instagram, TikTok, Facebook, YouTube, Pinterest, and Lemon8.
• Create daily content— including graphics, reels, short‑form videos, and stills —using Canva, CapCut, and Adobe tools.
• Assist with writing captions that align with the Bask & Lather brand voice.
• Curate and organize content assets and maintain clean filing systems in Google Drive.
• Participate in content shoots and assist with set‑up, styling, and on‑camera needs.
• Stay current with trends, sounds, formats, and beauty content ideas for quick execution.

Community Management

• Respond to comments, direct messages, and customer inquiries across all platforms.
• Engage with our community daily to foster meaningful interaction and brand loyalty.
• Monitor mentions, tags, and user‑generated content for engagement opportunities.

Live Streaming & On‑Camera Content

• Host daily TikTok Live sessions, following talking points and guidelines provided by the Social Media Managers.
• Comfortable being on‑camera for tutorials, product demos, behind‑the‑scenes content, and brand storytelling videos.
• Assist with promoting livestreams across social channels.

Influencer & Creator Support

• Maintain and update influencer lists, tracking sheets, and seeding logs.
• Help prepare influencer mailers and product shipments.
• Assist in collecting influencer content, ensuring it follows brief guidelines and brand standards.

Campaign & Rollout Support

• Assist the Social Media Managers in preparing assets for launches, promotions, and brand activations.
• Help schedule and publish content according to the marketing calendar.
• Track social post‑performance and compile weekly metric summaries.
• Participate in brainstorms for upcoming campaigns and storytelling ideas.

Analytics & Reporting

• Pull social analytics weekly and assist in compiling reports.
• Monitor engagement, reach, and TikTok Live performance metrics.
• Flag trends, content wins, and areas for improvement.

Trend & Competitive Awareness

• Identify trends, sounds, and formats ideal for Bask & Lather’s brand.
• Assist in monitoring competitor activity and emerging digital opportunities.

Qualifications

• 2+ years of experience as a Social Media Coordinator, Social Media Specialist, Marketing Coordinator, or related role.
• Strong knowledge of social platforms, especially TikTok, Instagram Reels, and Pinterest.
• Comfortable being on camera and engaging with a live audience regularly.
• Skilled in Canva, CapCut, Adobe Photoshop, Google Docs/Sheets, Microsoft Excel, PowerPoint.
• Strong organizational skills and high attention to detail.
• Excellent written communication skills and a positive, team‑focused attitude.
• Ability to multitask, follow direction, and meet deadlines in a fast‑paced environment.
• Passionate about beauty, haircare, and digital storytelling.
• Fully on‑site — remote work is not available.

Who Thrives in This Role

• Creative self‑starters who love filming and editing content.
• Team players who love beauty and are excited to be part of a growing brand.
• Organized executors with a strong work ethic and eagerness to learn.
• Confident on camera and energized by community engagement.

Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment.

Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law.

We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Personal Care Product Manufacturing